Business ethics based on philosophy

timer Asked: Jul 22nd, 2014
account_balance_wallet $5

Question Description

Does marketing help to influence, even create, the desire for certain products in the consumer? Back up your response with an example.

Tutor Answer

School: UT Austin

Marketing is a vital part of any business an heavily influences and/or creates a desire for products. Exposure of a product is the concept behind marketing to a certain targeted audience. For example, a new makeup is produced by Revlon, yet, without marketing the product, individuals would have no idea it exist. Yet, by promoting their product through advertising ventures, companies will generate interest in their product.

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