Title: Apple Pay as a Social Trend in Saudi Arabia.
We choose Apple as a company because of the worldwide influence it has on social
trends (like paying in apple wallet) globally in this case, specifically in Saudi. Nowadays,
paying with apple pay makes consumers willing to use payment methods such as apple
pay due to the changes occurring with the Saudi 2030 vision. Saudi has been able to
consume and adapt to fast-paced changes.
research this topic using
Company website: Apple.
Saudi 2030 vision website.
Saudi digital library
We will talk about: Implementation and performance (750 - 1000 words
This section focuses on your brand or organisation (Apple) and how it has changed its
business practices due to the trends and context outlined above.
• For the brand or organisation in question – How have they embraced this
• Or how have they reinvented themselves on the basis of this trend or on
the basis of this context?
• What were the challenges they faced? How did they overcome these?
• If they have embarked on any specific marketing campaigns or
technological advancements – include details of these – what were the
successes/failures? A detailed description of the communications
platforms used and the rationale for choosing these.
• Did they succeed in embracing or overcoming the B&S trend that they
encountered? How is this evident? (E.g. Did their campaign work? Have
they increased sales? Have they implemented their technology? Have they
improved their CSR?) Provide evidence of their performance.
For this assignment you should use a number of methods to attain information.
Case studies and assignments of this nature usually require a range of references
from academic journals, trade publications, national and international reports,
newspaper articles. Having multiple sources of information will be seen as
advantageous for this assignment. Bearing this in mind there are a number of
sources by which you can attain information.
o Passport is a database which allows you to access market research
• Academic Journals:
o You should reference a wide number of academic articles in your
assignment, preferably from reliable and credible journals. Journals such as
Business Horizons, Sustainability; the Journal of Business Ethics and the
Journal of Business Research may be of use – see extended list in the
o Some textbooks may be of use to explain concepts such as sustainability in
more detail. Other textbooks which may prove useful are:
▪ Carroll, A. B., & Buchholtz, A. K. (2014). Business and society:
Ethics, sustainability, and stakeholder management. Nelson
▪ Burgelman R., Christensen, C et al. (2009). Strategic Management
of Technology and Innovation. McGraw Hill, New York
▪ Rugman, A. and Collinson, S. (2013) International Business.
Prentice Hall, New York
▪ Willcocks, L. (2014) Global Business Management Foundations.
Brookes Publishing, Stratford
▪ Hill, C. (2011) International Business: Competing in the Global
Marketplace. McGraw Hill, New York, 8th edition.
▪ Ghemawat, P. (2010) Strategy and the Business Landscape. Pearson,
References you may want to read (use Harvard referencing only)
• Ahlstrom, D. (2010) Innovation and Growth: How Business Contributes to
Society. Academy of Management Perspectives 24(3) 11-24.
• Carroll, A. B. & Buchholtz, A.K. (2015) Business & Society. Ethics,
Sustainability, and Stakeholder Management (9th Edition) Cengage.
• Crane, A. and Dirk, M. (2016) Business Ethics: Managing corporate citizenship
and sustainability in the age of globalization. Oxford Press University.
• Cudd, A.E. (2015) Is Capitalism Good for Women? Journal of Business Ethics
• Delios, A. (2010), How Can Organisations Be Competitive but Dare to Care?
Academy of Management Perspectives 24(3), 25-36.
• Demirag, I. (2005) CSR, Responsibility, Accountability & Governance: Global
Perspectives. Greenleaf Publishing
• Freeman, R., E., Martin, K.E., and Parmar, B.L (2007) Stakeholder Capitalism,
Journal of Business Ethics, 74(4) 303-314.
• Geva, A. (2006) A Typology of Moral Problems in Business: A Framework for
Ethical Management. Journal of Business Ethics 69(2) 133–147.
• Goodpaster, K.E (1991) Business Ethics and Stakeholder Analysis. Business
Ethics Quarterly 1(1) 53-73.
• Heath, J. (2006) Business Ethics without stakeholders, Business Ethics Quarterly,
• Klein, S. (2003) The Natural Roots of Capitalism and Its Virtues and Values.
Journal of Business Ethics 45: 387- 401
• Lewis, M.W. (2000) Exploring Paradox: Toward a More Comprehensive Guide.
Academy of Management Review, 25(4), 760-776.
• Marcoux, A.M. (2003) A Fiduciary Argument against Stakeholder Theory.
Business Ethics Quarterly 13(1) 1-24.
• Newbert, S.L. (2003) Realizing the Spirit and Impact of Adam Smith's Capitalism
through Entrepreneurship. Journal of Business Ethics 46(3), 251-258
• Ogbor (2000) Mythicizing and reification in entrepreneurial discourse: ideologycritique of entrepreneurial studies. Journal of Management Studies 37(5), 605-635.
• Sen, A. (1993) Does Business Ethics Make Economic Sense? Business Ethic
Quarterly 3(1), 45-54.
• Smith, W.K., Besharow, M. Wessels , A.K. and Chertok, M. (2012) A Paradoxical
Leadership Model for Social Entrepreneurs: Challenges, Leadership Skills, and
Pedagogical Tools for Managing Social and Commercial Demands. Academy of
Management Learning and Education 11(3), 463-478
• Smith, W.K. Gonin, M. and Besharov, M. L. (2013) Managing Social-Business
Tensions: A Review and Research Agenda for Social Enterprise. Business Ethics
Quarterly, 23(3), 407-442.
• Sørensen, A. (2002) Value, Business and Globalisation – Sketching a Critical
Conceptual Framework. Journal of Business Ethics 39(1), 161-167.
• Steurer, R., Langer, M. E., Konrad, A. and Martinuzzi, A. (2005) Corporations,
Stakeholders and Sustainable Development I: A Theoretical Exploration of
Business–Society Relations.Journal of Business Ethics, 61(3), 263–281.
• Vilanova, M., Lozano, J.M. & Arenas, D. (2009) Exploring the Nature of the
Relationship Between CSR and Competitiveness. Journal of Business Ethics
• Becker-Olsen, K.L., Cudmore, B.A. and Hill, R.P. (2006), “The impact of
perceived corporate social responsibility on consumer behavior”, Journal of
Business Research, Vol. 59 No. 1, pp. 46–53.
• Falck, O. and Heblich, S. (2007), “Corporate social responsibility: Doing well by
doing good”, Business Horizons, Vol. 50 No. 3, pp. 247–254.
• McWilliams, A. 2015. Corporate Social Responsibility. Wiley Encyclopedia of
• Weaver, G.R. (2001), “Ethics Programs in Global Businesses: Culture’s Role in
Managing Ethics”, Journal of Business Ethics, Kluwer Academic Publishers, Vol.
30 No. 1, pp. 3–15.
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