Running head: LEGO GROUP CSR
LEGO GROUP CSR
LEGO GROUP CSR
Over time, a company's success factors have been evaluated using various effects it
has on the community it serves through the Corporate Social Responsibility (CSR) programs.
Most of the CSR initiatives or programs are often in alignment with their business strategies
or goals. CSR operations aid companies in increasing their profitability levels by creating a
positive brand image that is considered reliable by consumers and other stakeholders. Lego
Group is a company that is involved in manufacturing toys, building amusement parks, and
has numerous retail stores. In 2017, it was named the best company due to its outstanding
CSR reputations by the Reputation Institute (Strauss, 2017). This paper aims to analyze what
issues Lego Group is addressing in its CSR initiatives, how they are tackling the problems as
well as how their CSR initiatives impact their internal and external stakeholders.
Problems addressed by the Lego Company
Environmental degradation through pollution has been one of the most common
concerns for most companies, primarily because there is a constant production of materials. It
has, however, emerged to be a considerable problem in mitigating the pollution and climatic
effects thereon. Lego Company has created a Sustainable Materials Center which aims to
come with suggestions on how to get sustainable altern...
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