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Felician University United States Southwest Airlines Case Study

Felician University

Question Description

I need an explanation for this Management question to help me study.

the study analysis must not merely summarize the case. It should identify key

issues and problems, outline and assess alternative courses of action, and draw

appropriate conclusions. The case study analysis can be broken down into the

following steps:

1.Identify the most important facts surrounding the case.

2.identify the key issue or issues.

3.Specify alternative courses of action.

4.Evaluate each course of action.

5.Recommend the best course of action

I'll include the case and a sample paper from the previous case on the attachment below that can help.

please ask me if you have any question

Unformatted Attachment Preview

1 Case Analysis 1 Feb14,2020 2 Facts on the Case The case runs on the fact that both Amazon and Kindle Fire competes in the tablet market under their founder Jeff Bezos. Amazon is one of the largest bookstores; they compete with Kindle Fire on the sale of the same products. Amazon has been successful for so many years following its strategic moves that make them innovative. But with Kindle Fire, Amazon got many competitors in the field, which requires that they initiate a strategy to compete favorably. Strategies such as pricing and getting to understand the external environment is what Amazon needs clearly.Hitt et al. (2017) explain that Kindle Fire has been stepping closer to becoming a tablet as its proficiency capabilities, an operating system match with that of a tablet. Key Issue The key issue to the case applies where Amazon's CEO loses control in making his choices. It occurs when he was supposed to step in and concentrate on the e-reader market by Amazon and, at the same time, work with Kindle to making the tablets from the forays. But Kindle had no expertise in it, which required Bezos to help in handling it. He sided with Amazon, which brought differences as Amazon found ways of attracting their customers with their services and features (Hitt et al. 2017). Kindle, on the other hand, managed to pick up by itself and evolve to the marketplace for PC tablets. The issue, in this case, was a lack of critical decision making where he left one product line and sided with another. Courses of Action The appropriate course of action in the case would be focusing on the goal. The CEO chose to work with creating a customer segment which affected the overall results of having Kindle dubbed. It is apparent that Amazon was ready to do away with Kindle has not been available to support its development. It would as well be appropriate to consider working on 3 creating a stable position for Kindle Fire. Being a new entrant in the market, it can be regarded as a course of action that would work well for the company. I consider that taking either of these actions would change the situation for Kindle and Amazon in battling for the tablet market case. Evaluation of Course of Action Focusing on the goal would be a critical decision as it would give room for all possibilities. The CEO would be able to work closely with both of them in meeting his objective. It would allow Amazon to invest in the costs needed for the Kindle hardware apparatus. Through investing in it, the effort would have helped in increasing the content in Kindle having a first-class experience in the market. Sawhney et al. (2017) point out that creating a reliable position for Kindle would also be appropriate. It applies as they would be able to counter the growth of e-books by being familiarized with their competitors. It would thus be suitable for Bezos to position Kindle away from the competing products that exist in the market. It would help Kindle in targeting its consumer segment. For example, in targeting iPad customers, Kindle would be successful in a case where Amazon would create a pricing strategy that would target the consumers and create a profitable outcome. Recommendation The best course of action, in this case, would be creating a reliable position for Kindle Fire. I consider it as the most appropriate action as it would allow Kindle Fire to identify its target segment and come up with proper positioning. Amazon supporting Kindle would give it value proposition and end-to-end experience that would help in enticing its market position. Coming up with a pricing strategy would not only translate Amazon's growth but also create customer segments for Kindle, which would be "killing two birds with one stone." It would thus be most appropriate as it would ease the battle between them. 4 References Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Kindle Fire: Amazon’s Heated Battle for the Tablet Market: 1-8c Pricing and Business Model Decisions. Strategic Management: Competitiveness & Globalization, Concepts and Cases Sawhney, M., Owens, J. R., & Goodman, P. (2017). Kindle fire: Amazon's heated battle for the tablet market. Kellogg School of Management Cases. 1 Case Analysis 1 Feb14,2020 2 Facts on the Case The case runs on the fact that both Amazon and Kindle Fire competes in the tablet market under their founder Jeff Bezos. Amazon is one of the largest bookstores; they compete with Kindle Fire on the sale of the same products. Amazon has been successful for so many years following its strategic moves that make them innovative. But with Kindle Fire, Amazon got many competitors in the field, which requires that they initiate a strategy to compete favorably. Strategies such as pricing and getting to understand the external environment is what Amazon needs clearly.Hitt et al. (2017) explain that Kindle Fire has been stepping closer to becoming a tablet as its proficiency capabilities, an operating system match with that of a tablet. Key Issue The key issue to the case applies where Amazon's CEO loses control in making his choices. It occurs when he was supposed to step in and concentrate on the e-reader market by Amazon and, at the same time, work with Kindle to making the tablets from the forays. But Kindle had no expertise in it, which required Bezos to help in handling it. He sided with Amazon, which brought differences as Amazon found ways of attracting their customers with their services and features (Hitt et al. 2017). Kindle, on the other hand, managed to pick up by itself and evolve to the marketplace for PC tablets. The issue, in this case, was a lack of critical decision making where he left one product line and sided with another. Courses of Action The appropriate course of action in the case would be focusing on the goal. The CEO chose to work with creating a customer segment which affected the overall results of having Kindle dubbed. It is apparent that Amazon was ready to do away with Kindle has not been available to support its development. It would as well be appropriate to consider working on 3 creating a stable position for Kindle Fire. Being a new entrant in the market, it can be regarded as a course of action that would work well for the company. I consider that taking either of these actions would change the situation for Kindle and Amazon in battling for the tablet market case. Evaluation of Course of Action Focusing on the goal would be a critical decision as it would give room for all possibilities. The CEO would be able to work closely with both of them in meeting his objective. It would allow Amazon to invest in the costs needed for the Kindle hardware apparatus. Through investing in it, the effort would have helped in increasing the content in Kindle having a first-class experience in the market. Sawhney et al. (2017) point out that creating a reliable position for Kindle would also be appropriate. It applies as they would be able to counter the growth of e-books by being familiarized with their competitors. It would thus be suitable for Bezos to position Kindle away from the competing products that exist in the market. It would help Kindle in targeting its consumer segment. For example, in targeting iPad customers, Kindle would be successful in a case where Amazon would create a pricing strategy that would target the consumers and create a profitable outcome. Recommendation The best course of action, in this case, would be creating a reliable position for Kindle Fire. I consider it as the most appropriate action as it would allow Kindle Fire to identify its target segment and come up with proper positioning. Amazon supporting Kindle would give it value proposition and end-to-end experience that would help in enticing its market position. Coming up with a pricing strategy would not only translate Amazon's growth but also create customer segments for Kindle, which would be "killing two birds with one stone." It would thus be most appropriate as it would ease the battle between them. 4 References Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Kindle Fire: Amazon’s Heated Battle for the Tablet Market: 1-8c Pricing and Business Model Decisions. Strategic Management: Competitiveness & Globalization, Concepts and Cases Sawhney, M., Owens, J. R., & Goodman, P. (2017). Kindle fire: Amazon's heated battle for the tablet market. Kellogg School of Management Cases. ...
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Final Answer

Attached.

1

Case Analysis 1
Feb14,2020

2
Facts on the Case
This case is based on United States Airline industry changes that happened when President
Carter signed the Airline Deregulation Act in 1978 (Alahdal, 2017). Before the act was signed, the
passenger fares, airline rates of return, airline route entry and exit, and mergers and acquisitions
were controlled by the Civil Aeronautics Board. In a given market, only two or three airlines
carried out flight services. Price competition was nonexistent, and the cost was being passed along
customers. The market segmentation was divided into two one for customers who afforded flights
and another one for customers who did not afford the flights. In the wake of the Deregulation law,
new entrants were now able to enter the market, and fare prices started to tumble. Both the new
entrants and the existing airlines started to experience financial pressures. Unfortunately for the
airlines, more trouble erupted when in 1979, the country started experiencing a fuel crisis. There
was a strike of air traffic controllers in 1981 and also a recession period in the early 80s (Alahdal,
2017) . Most of the airline companies fund it hard to cope with the situation forcing some of them...

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University of Maryland

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