Business Finance
HOSP 3075 Boston University Analyzing Marketing Environment of McDonald Case Study

hosp 3075

Boston University

HOSP

Question Description

I’m studying and need help with a Management question to help me learn.

Watch the video “Taste of the West”. While you are watching, think about the environmental threats and opportunities that McDonalds faced when preparing to open the first McDonald’s in Russia.


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HOSP3075 Assignment: The Marketing Environment Watch the video “Taste of the West”. While you are watching, think about the environmental threats and opportunities that McDonalds faced when preparing to open the first McDonald’s in Russia. Try to identify one factor/effect in each of the categories below. Type your answer below each category, and also identify whether it was a threat or opportunity for McDonald’s. (You don’t have to use full sentences for this; key words are fine.) I have answered the first one for you as an example. Save this document and upload it in the assignment link. Economic Environment: Prof. Davin’s answer: Russia was changing to a free-market economy, where people were free to spend their money. This was an opportunity for McDonald’s. Technological Environment (including Infrastructure): Cultural Environment: Political/Legal Environment: Natural Environment: Other (optional): ...
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Final Answer

Attached.

Running head: MARKETING ENVIRONMENT

THE MARKETING ENVIRONMENT
By (Name)
Course
Professor
Institutional Affiliation
Date

1

THE MARKETING ENVIRONMENT

2
Introduction

Taste of the West provides an insight into the various environment McDonald's witnessed
through its set up in Russia in the early 1900s. The first McDonald's opened in the Soviet Union,
Russia on 31 January 1990. The establishment faced both opportunities and threats, but, due to
the determination of the team, they managed to run the company successfully.
Economic environment
The economic environment, that is, labor, land, and capital, had different effects on the
establishment of McDonald's restaurant. Russia provided available human resources that would
provide services to the food joint. The staff members supposed to handle top positions went
through training and also graduated at the McDonald's college. The education exposure
broadened their scope and was ready to face any challenges thrown their way. Additionally, due
to less skilled personals in some sectors, the firm employed foreign personnel to help in
establishing the firm. At first unavailability of skilled labor caused a threat; however, after
training and importation of some construction staff, the situation became favorable. Qualified
personnel provided an opportunity for McDonald'...

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