Running head: THE DAIMLER CHRYSLER MERGER
The Daimler Chrysler Merger
THE DAIMLER CHRYSLER MERGER
The Daimler Chrysler merger
Do you believe the company has adjusted to the change?
The 1998 Daimler Chrysler merger became one of the largest industrial mergers in
history at the cost of $35 billion. It was considered a merger of the equals with one of the
companies being one of the best German manufacturers boasting of the Mercedes brand while
the other an American carmaker boasting of the Dodge and the Jeep that captured at least a
quarter of the American market. However, a few years later, it was clear that the merger would
not go far. The employees spoke clearly of the fact that there was a cultural clash of the two
companies despite a series of meetings held between the management and the employees
(Hollmann, de Moura Carpes and Beuron, 2010). The truth is that Daimler had taken over the
operations of the Chrysler Company while they took pride in their Nissan brand and eventually
considering the other brand as inferior. In addition, the leaders from both organizations took
control of the operations of the merger but hardly communicated. This also failed the merger.
What change processes may have been used by the two company management?
Mergers involve the negotiation between t...
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