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Running head: STRATEGIC MANAGEMENT
There are various factors which determine the entry method which a company may use in
order to perform well in a certain industry or market. This means that there is no constant
method that can be applied for any company and it ends up being successful. For instance, there
are those companies which would prefer the acquisition method. In this case, one major factor
that influences this market entry method is the financial stability. In this case, the company has
to purchase more than fifty percent of another company’s shares in order to gain full control.
This is a more convenient strategy that would work best for a company which does not have the
adequate facilities to keep up with the competence of the industry. The method generally places
the company in a better position to compete well with other companies.
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