Engineering
HU Corporate Controls & Business Level Strategy in Business Unit Performance Questions

Harvard University

Question Description

I’m studying for my Engineering class and need an explanation.

See the file it has the questions (Strategic Management). it has the explanation.

Please read the questions carefully.

Please use the book (Strategic Management: Concepts: Competitiveness and Globalization: 12th edition (Paperback), January 2016) (ISBN-13: 978-1305502208 , ISBN-10: 1305502205) to solve the questions, I will send it to you if you don't have it.

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DIRECTIONS Answer the following questions using the information presented in class and available in the text and handouts. QUESTION 1 (1½ to 2 pages) Explain the “Strategic Management Process” and how a corporation is likely to use this process to achieve strategic competitiveness (to earn above-average returns). Hint: Follow the diagram in the text mentioned at the outset of the course. QUESTION 2 (1 to 1½ pages) Compare and contrast the analysis that a company undertakes to analyze its internal versus its external environments. QUESTION 3 (2 to 3 pages) Your boss informs you that your company has just been acquired. He states that the acquiring company is going to completely relook at your company’s business-level strategy. Your boss is unsure what that means but knows that you have just learned all about such strategies in class. How can you help your boss? Hint: Begin your essay with the following thought: “I can help my boss by explaining….1) What is a B-L Strategy, 2) Available B-L Strategies, B-L Considerations and Risks, and 3) Why there is a need to select a B-L Strategy.” QUESTION 4 (1 page ONLY!) Your company president informs you that she has just read an article in the Harvard Business Review that mentions the “Five Forces Model of Competition.” She is unfamiliar with what that means and asks you for a “one-pager” that gives her the salient points about the model. Prepare the one-page description she desires – this is to be an independent page to that of the assignment with no header/footer or restatement of the question, and is to be the last page submitted. QUESTION 5 (1 to 2 pages) Your company received a call from Kevin Plank, the founder of Under Armour sports apparel. He is seeking an independent analysis of the company’s current market position. Using the contents of “Under Armour: Working to stay on top of its game” as attached, prepare a SWOT Analysis of Under Armour using the 2 x 2 matrix format described in the attachment. Provide further explanation by way of a few descriptive phrases or sentences for two (2) elements from each SWOT category (there is no expectation for minimum and/or maximum quantities of items in each matrix category, and more is not necessarily better). SUBMISSION be single space typewritten. Each page is to have a footer including the student’s name and consecutive page number. Begin each question at the top of a new page including restatement of the question. A SWOT ANALYSIS TREATISE DEFINITION SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis is an important tool for auditing the overall strategic position of a business and its environment. Once key strategic issues have been identified, they feed into business objectives, particularly marketing objectives. A SWOT analysis can be used in conjunction with other, such as a Porter's Five-Forces of Competition. It is also a very popular tool with business and because it is quick and easy to learn and a powerful depiction of the current status of an organization, team, pursuit, etc. INTERNAL VS. EXTERNAL ISSUES Strengths and weaknesses are internal factors: For example, a strength could be your specialized marketing expertise. A weakness could be the lack of a new product. Opportunities and threats are external factors: For example, an opportunity could be a developing distribution channel such as the Internet, or changing consumer lifestyles that potentially increase demand for a company's products. A threat could be a new competitor in an important existing market or a technological change that makes existing products potentially obsolete. AREAS TO CONSIDER Some of the key areas to consider when identifying and evaluating Strengths, Weaknesses, Opportunities and Threats are listed below and in the accompanying SWOT analysis matrix.     Strengths: What are the product strengths that differentiate it from the competition? What organizational strengths do we bring to the table? Weaknesses: Where are the features lacking or underdeveloped? Are their alliances or organizational weaknesses that erode market share? Opportunities: Where can we differentiate the product? What strategies can we put in place to gain greater market share? Threats: How could this product fail? What factors in the market or the roadmap can bring it to obsolescence or lose market share? It is worth noting that a SWOT analysis can be very subjective. Two individuals rarely come-up with the same version of a SWOT analysis even when given the same information about the same business and its environment. Accordingly, a SWOT analysis is best used as a guide and not a prescription. Adding and weighting criteria to each factor increases the validity of the analysis. Positive Internal Forces Strengths ▪ ▪ ▪ ▪ ▪ ▪ ▪ Technical Skills Leading Brands Distribution Channels Customer Loyalty / Relationships Production Quality Scale Management External Forces Opportunities ▪ ▪ ▪ ▪ ▪ ▪ ▪ Changing Customer Tastes Liberalization of Geographic Markets Technological Advances Changes in Government Policy Lower Personal Taxes Change in Population Age-Structure New Distribution Channels Negative Weaknesses ▪ ▪ ▪ ▪ ▪ ▪ ▪ Absence of Important Skills Weak Brands Poor Access to Distribution Low Customer Retention Unreliable Product / Service Sub-Scale Management Threats ▪ ▪ ▪ ▪ ▪ ▪ ▪ Changing Customer Tastes Closing of Geographic Markets Technological Advances Changes in Government Policy Tax Increases Change in Population Age-Structure New Distribution Channels ...
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Final Answer

Attached.

Strategic Management – Outline
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QUESTION 1
Strategic inputs - The phase of strategic inputs of process of strategic management
comprises of ideas that include analyzing the all essential external setting.
Strategic actions - Different corporations intend to initiate appropriate action in process
of realizing its operational goals in this phase
Strategy outcomes - It is the last section of strategy management process in operations of
most corporations.
QUESTION 2
External environment for company - These environments in business operations of the
companies are often beyond controls as they are found within the outside sphere of
company.
Internal environment for company - The internal environment in operations of company
is essential since they go a long way in process of determining success in operations.
Objective of analysis - purpose of analyzing external environment is all concerned with
the idea of identifying different threats and opportunities within its operations.
QUESTION 3
I can assist my company boss through describing meaning and what B-L strategy entails.

B. B-L Strategy - Are the mechanism for business to attain competitive merit.
C. Available B-L Strategies, B-L Considerations and Risks - The four diverse strategies of
business level comprise of cost leadership, focus, differentiation, together with integrated
cost.
IV. QUESTION 4
A. Competitive rivalry – It revolves around the ability of the organization to understand
strategies as well as actions of its rivals during operations.
B. Threats of entrants - It comprises of potential new entrants into the marketplace as the
corporation ought to quantify such operations.
C. Threat of substitute - It involves customers switching from a single company to another
after realizing that their requirements can be met from a different market.
D. Bargaining power of suppliers - It comprises of needs that corporation has for raw
materials that generate buyer-seller association amid its suppliers together with the
market.
E. Bargaining power of clients - The strategy involves the process of assessing the degree to
which buyers of clients possess the power of bargaining in the market.
V. QUESTION 5
A. Strength - It comprises of resources that are intangible including reputation or popularity
of the company.
B. Opportunities - Opportunities consist of the introduction of fresh products to enhance the
base of customers and the position of the corporation in marketplace.
C. Weaknesses - These comprise of quite costly products meaning that customer is probable
to switch from the organization.
D. Threats - These comprise of potent rivals that include Puma that has been within the
international marketplace for years.


Running head STRATEGIC MANAGEMENT

Strategic Management Questions
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STRATEGIC MANAGEMENT

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Strategic Management Questions
QUESTION 1
Explain the “Strategic Management Process” and how a corporation is likely to use this
process to achieve strategic competitiveness (to earn above-average returns)
Strategic management processes within operations of corporations refer to the full set of
choices, pledges, together with proceedings needed for the company to reach strategic
competitiveness alongside earning above-average income (Kuznetsov & Rudenko 2015). The
first step of the corporation in process of strategic administration comprises idea of analyzing its
internal along with the external environment. Such analyses are essential in determining the
corporation’s resources, capabilities, and necessary competencies. With the information
concerning strategic process management, the corporation can be able to develop its mission and
vision and formulates its operation strategies (Hitt, Ireland, & Hoskisson, 2011). The process of
strategic management is mostly destined to lead different corporations to planned
competitiveness through thriving implementation together with the formulation of the strategy of
creating strategies. According to Bochene (2019), strategic practice is always recognized to
consist of different principal features that include deliberate inputs, outcomes, alongside actions.
Strategic inputs
The phase of strategic inputs of process of strategic management comprises of ideas that
include analyzing the all essential external setting. It is necessary to note that external business
setting is on exterior of corporation, as in most cases, proves challenging since the corporation
comprise of little or no management over its operations (Hitt, Ireland, & Hoskisson, 2017).
Additionally, this external environment represents opportunities alongside threats to the
corporation leading to emphasis on importance of examining it effectively.
In process of examining external setting as a section of the strategic administration
process, corporation can be capable of assessing or monitoring and forecast on different matters
like the trend of the industry. Hence, this is essential in the effort of the organization to achieve
policy competitiveness with enhanced returns (Hitt, Ireland, & Hoskisson, 2014). As section of
course of planned management, phase of strategic input comprise of idea of analyzing the
internal environment. Such cases rotate around creating much-needed resources to understand
capabilities (Bochene, 2019). It is clear to record that resources of organization dictate its
capabilities. In most cases, this comprise of the core competencies of organization. If the
corporation has additional resources, the process of deliberate management aids organizations to
manage their operations effectively. Such idea gives the organization advantages over its rivals
within the marketplace (Kuznetsov & Rudenko 2015). Moreover, analysis of external as well as
internal business settings is essential to the operations of the corporation because it helps in
determining its achievement. It also helps in determining survival in present complex business
around global society.
From the illustration above, it is clear that organization works in a turbulent business
society. According to Penman, & Goldson (2015), achievement of company is all about
identifying strengths together with the weakness of an individual. These strengths and
weaknesses might lie in internal environment or external environment of organization. Hence,
effective device is important to assist corporation in process of recognizing their strengths and
weaknesses meaning that they are in spot to create appropriate duty (Hitt, Ireland, & Hoskisson,
2011). However, corporation is capable of using policies within next stage of process of strategic
administration that is strategic measures.
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Strategic actions
In this phase of strategic management process, different corporations intend to initiate
appropriate action in process of realizing its operational goals. It is important to note that the
realization of different goals can only be essential and useful when strategies are properly
formulated and implemented (Hitt, Ireland, & Hoskisson, 2014). The section of formulating
strategies is perhaps the most challenging as corporations are required to focus or look into
different structures that consist of business-level strategy, international strategy, corporate-level
policy, together with corporative strategy (Kuznetsov & Rudenko 2015). Conversely,
implementation section comprises of ideas such as features as configuration and control of
corporate, leadership, along with governance.
Strategy outcomes
It is the last section of strategy management process in operations of most corporations.
In any instance, corporation ought to evaluate the effectiveness of their operations. Such idea
might comprise of idea of concentrating on looking into enhancement in terms of returns.
Furthermore, corporation that focuses on using features above of tactical administration process
is certain to be advantageous along with triumph (Hitt, Ireland, & Hoskisson, 2017). All these
processes of strategic management help in dealing with ideas of managing, analyzing, and
planning to attain all goals of organization. It helps the organization to view where it presently
stands, where it will be in the future staying on the present course as well as where it would like
to be within the future (Bochene, 2019). Besides, strategic management process takes advantage
of resources of the organization to create the strategy that assists getting closer to or attain their
goals. In simple expressions, five forces replica stand for planned device that enables
organization to assess their business setting, plus degree of competitiveness within reality.
The strategic management process can help in making the corporation to stand that when
total number of buyers is small, then they can either improve quality of products or lower prices
to attract more buyers. Hence, through strategy of bargaining authority of clients, corporations
can then focus on standardizing products and purchase other economically feasible to purchase
the product from multiple vendors at similar time as a way of improving competition around
market (Bochene, 2019). Besides, corporations can utilize strategic administration process to
enhance their competitiveness through ensuring that all elements provided by suppliers are the
constitution of large portion of the total cost of the product to buyer (Kuznetsov & Rudenko
2015). Hence, such idea will ensure that corporation remains to have potential authority to
suppliers to be increased. The strategy will ensure that every supplier can facilitate forward
integration or impose extra cost on the process of production as a way of improving their
operations.

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QUESTION 2
Compare and contrast the analysis that a company undertakes to analyze its internal
versus its external environments.
From ideas of strategic administration process, corporation works in as well as contacts
both the external as well as internal business setting. In most instances, different corporations
have the mandate of analyzing the environment to attain appropriate strategies and become
triumph (Bomblies, Higgins, & Yant, 2015). However, two environments remain to vary by far.
Hence, company has the mandate of interpreting them distinctly. For instance, external
environment in operations of company is concern with outside and is crucial to reveal the
strengths and weaknesses of the company. It reveals such aspects because external environment
comprises of ideas of analyzing capabilities together with advantages over other companies
(Shahudin, 2018). In a different setting, internal environment remain to be on within the
company and it is concern with the performance of company.
External environment for company
These environments in business operations of the companies are often beyond controls
as they are found within the outside sphere of company. It follows that these environments are
quite complex and turbulent. Hence, company is possible to face various operational contests
that are past its control (Shahudin, 2018). For instance, trends in technology in a particular
company are likely to mean that the corporation interacts in particular manner. Therefore,
process comprises of monitoring, forecasting changes, and monitoring variations within setting.
Nevertheless, examining such environment is quite vital to competitiveness of company together
with its accomplishment that they cannot be overlooked during operations (Bomblies, Higgins, &
Yant, 2015). Notably, analyzing the external environment takes the form that deals with
assessment useful in determining appropriate timing and management of changes in the
company.
Internal environment for company
The internal environment in operations of company is essential since they move a long
system in process of deciding success within operations. Besides, in this scenario, assessment of
such environment is related to resources of organization and general competence (Shahudin,
2018). It is important to note that the resources of company are useful in determining its
capacity. Hence, it implies that the process of analyzing inner section of company consists of
understanding together with management of resources. The analysis might also comprise of
values, goals, internal structure, and capab...

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