Business Finance
Saudi Electronic University Entrepreneurship and Small Business Discussion

Saudi electronic university

Question Description

I need support with this Management question so I can learn better.

  • Review the Discussion Guidelines.
  • Access the discussion forum for this assignment by clicking on the assignment title.
  • Click on “Create Thread.”
  • Enter a title for your response in the “Subject” line.
  • Type your response into the message field to the following discussion prompt

Unformatted Attachment Preview

Discussion • • • • • • o o • Review the Discussion Guidelines. Access the discussion forum for this assignment by clicking on the assignment title. Click on “Create Thread.” Enter a title for your response in the “Subject” line. Type your response into the message field to the following discussion prompt: Describe the opportunities and the challenges franchisors face when entering emerging markets such as the countries of the MENA region. Support your response with at least 2 academic sources outside the required materials for the course. Read your classmates’ messages and post at least one reply by the end of the week. ...
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Final Answer

Attached.

The choice of emerging markets to pursue entails a lot of factors. Evaluations pertaining
to market segments that exhibit specific consumer value demands are valid insights to consider
prior to penetrating the chosen segment. Franchising in emerging markets involves assessment of
internal capabilities and the viability of chosen market segments in the form of government
regulations, market trends, existing competition framework, etc. Franchisors are expected to
weigh the pros and cons before a decision to enter an emerging market, specifically that of the
MENA Region.
Three characteristics illustrate emerging markets namely growing levels of economic
development, growing GDP measurements, and the country’s improvements in terms of market
...

ryemabeza (1052)
Carnegie Mellon University

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