Description
Tata “Nano”: The People’s Car
Your assignment this week will focus on the case study Tata “Nano”: The People’s Car. We move to the country of India, home to 1.35 billion people and local car manufacturer Tata Motors. The Tata Group, a local Indian conglomerate, is important to the social fabric of India with companies in media, telecom, retail, and real estate, among other local industries. Tata Motors saw a need for an inexpensive automobile that could be built with a family in mind and came up with the Nano, dubbed “The People’s Car”.
Reflecting on this week’s content focusing on ethical leadership; develop an essay making decisions for the following questions.
- What inspired Tata Motors to build the Nano?
- What innovative steps did Tata undertake to design the Nano in a way that would meet the $2,500 price tag?
- How did Tata Motors address quality issues while developing the budget car?
- What was the political risk of developing a low budget car in India?
- Would it have been advantageous for Tata Motors to have formed an alliance with another automobile company in developing the Nano? If so, why?
- Would this car be popular in countries outside of India? Why or why not?
- Would you say Tata is an ethical leader in the automotive industry? Why or why not?
- Be 4-5 pages in length, which does not include the title page, abstract, or required reference page, which are never a part of the content minimum requirements.
- writing standards and APA style guidelines.
- Be sure to support your statements with logic and argument, citing all sources referenced
Explanation & Answer
Attached.
Running head: THE PEOPLES CAR
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The Peoples Car
Student's Name
Institutional Affiliation
THE PEOPLES CAR
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The Peoples Car
Those who are actively involved in the World in invention and technology can attest
to the fact that these fields require constant facelifts and modifications. There are instances
that these risks bear fruits, and there are times when the proprietors behind the finances
supporting such initiatives run at unmatched losses. The discussion of Tata Motors' story has
taken the forefront in different forums over the years and still is because it has lessons many
companies can learn from based on the positive and negative impact this brought. Being that
the people behind the concept of the Nano car were part of the community they were basing
their sales dynamics on, Nano car availing was overdue, and many were looking forward to
the day it would be out.
The struggle of Indian families is a reality that has been in existence for ages, hence
the main inspiration behind the invention of the Nano car. As noted in the case study, the
vision of Tata Motors revolves around improving the working and living standards of the
communities where their operations base. In this case, they were part of the Indian populace,
and which later became their primary market of sales (Farris et al., 2009). Being that the
majority of the household used motorbike and were middle-income earners, it would be
insensitive to produce expensive cars and expect to thrive in the market and at the same time
cater for the mobility need of the families. The move to build Nano car wa...
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