Running head: THE PEOPLES CAR
The Peoples Car
THE PEOPLES CAR
The Peoples Car
Those who are actively involved in the World in invention and technology can attest
to the fact that these fields require constant facelifts and modifications. There are instances
that these risks bear fruits, and there are times when the proprietors behind the finances
supporting such initiatives run at unmatched losses. The discussion of Tata Motors' story has
taken the forefront in different forums over the years and still is because it has lessons many
companies can learn from based on the positive and negative impact this brought. Being that
the people behind the concept of the Nano car were part of the community they were basing
their sales dynamics on, Nano car availing was overdue, and many were looking forward to
the day it would be out.
The struggle of Indian families is a reality that has been in existence for ages, hence
the main inspiration behind the invention of the Nano car. As noted in the case study, the
vision of Tata Motors revolves around improving the working and living standards of the
communities where their operations base. In this case, they were part of the Indian populace,
and which later became their primary market of sales (Farris et al., 2009). Being that the
majority of the household used motorbike and were middle-income earners, it would be
insensitive to produce expensive cars and expect to thrive in the market and at the same time
cater for the mobility need of the families. The move to build Nano car wa...
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