Business Finance
Rent The Runway & West Elm Partnership Discussion

Question Description

I need support with this Business question so I can learn better.

Basically when the work time starts, there will be a case for us to read and the professor will give 4-5 questions for us to answer. we will have 3:00-5:30 on Monday EST to complete the work.

(I will upload last year's example of the quiz in file, so you will have a idea of the work)

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Final Answer

Attached.

Running Head: RENT THE RUNWAY/ WEST ELM PARTNERSHIP

Rent the Runway/ West Elm Partnership
Institutional Affiliation
Students Name

1

RENT THE RUNWAY/ WEST ELM PARTNERSHIP

2

Rent the Runway/ West Elm Partnership
1) Why do you think that Rent the Runway and West Elm are partnering on this initiative? What
is their strategy here?
In my opinion, Rent The Runway and West Elm are partnering on the initiative to
provide a wider variety of options for millennials and Generation Z in their home décor and
clothes. As opposed to what is already in the market, that is renting for clothes, their partnership
includes other new products like blankets and furniture. The two parties in the partnership
believe that the current generation has a need for a different kind of style with every season,
hence the need for renting this kind of product instead of taking the option for buying. The idea
that ho...

Carnegie Mellon University

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