Business Finance
KSB Hospital Market Assessment Report

Question Description

I’m trying to study for my Marketing course and I need some help to understand this question.

Here is real-world challenge provided by one of our adjunct professors:

Attached is a presentation delivered to a hospital that is the result of 300 interviews with community members intended to gain their perception of the hospital. Here is your assignment.

Congratulations! You are the Vice President of Marketing and Strategic Development at KSB Hospital. The marketing consulting company just sent you the report, and it's your job to deliver the results to the CEO.

Since you are new to the position, here are a couple things you need to know. CEO's have short attention spans due to the large of amount of information they must process. Bring in three key points, be succinct, and have a plan as to what you recommend we do next.

I am not looking for detailed research. I am looking for your thoughts and opinions written in a professional manner.

1 page - 3 credit hour students

2 pages - 4 credit hour students

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

KSB Hospital: Market Assessment Report – Outline
I. Introduction
II. Challenges in the marketing function
III. The marketing recommendations


Running head: KSB HOSPITAL: MARKET ASSESSMENT REPORT

KSB Hospital: Market Assessment Report
Name
Institution

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KSB HOSPITAL: MARKET ASSESSMENT REPORT

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KSB Hospital: Market Assessment Report
The main aim of the report is to get a better overview of KSB Hospital’s community
views, and also main rivals. The research covers recognition, choice, concern, utilization,
obstacles, and image rankings for KSB Hospital and leading competitors, respectively. From the
report, three fundamental concerns necessitate the organization to take drastic immediate actions
in the marketing function. Additionally, alternative means of contact for healthcare and social
media use were examined. First, the company is known, within the...

henryprofessor (73092)
UC Berkeley

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