Business Finance
Temple University Budweiser Beer Company and Fast Food Problems Critical Analysis

Temple University

Question Description

I’m studying and need help with a Business question to help me learn.

1. Make 2 separate papers for each attached reading

2. ( I need you to do the first part for now, then I will extend the due time for 2 more days for the second and third part)

Individual critical analyses of a problem or opportunity described in an article or case posted on Canvas. Critical analyses must be a maximum of three pages in length; only the first three pages will be read and evaluated by the instructor. You will identify the problem or opportunity and discuss a viable solution based on your analysis of the case. The general structure of all critical analyses:

  • Describe the business situation, including the macro-environmental and micro-environmental conditions facing the organization.
  • Develop the problem statement: the opportunity or threat facing the organization.
  • What alternative strategies and programs would you consider to deal with the opportunity or threat to the organization?Present each alternative in sufficient detail to give the reader an idea of why it may be beneficial.
  • Recommend one or more of the alternatives you have identified.Inform the reader of your reasons for these recommendations.
  • Describe tracking metrics to determine whether your recommended strategies and programs are effective.Be sure to include both intermediate and conclusive metrics to guide management’s redirection of ineffective strategies.
  • Summarize what you have learned from your critical analysis.

You are encouraged to do external research on the industry or the company as a context for your analysis. In-text source citations and a comprehensive bibliography are required.Your report must include the focal reading plus at least three references in addition to the company’s website . ( MLA format)

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Beer is slipping. Here's what Americans are drinking instead By Jordan Valinsky, CNN Business December 6, 2019 Domestic brews, such as Budweiser, Coors Light and Miller Light, once dominated the US beverage market. But sales are declining while alternatives are spiking. Drinkers think beer is stale, compared to the innovative new brands and creative concepts emerging from other places, so they are craving a variety of other boozy drinks, including premium liquor, canned wine, spiked seltzers and pre-made bottled cocktails. In 2018, alcohol consumption in the United States dropped for the third-straight year, according to IWSR Drinks Market Analysis. And beer is to blame: Sales of a case of beer declined 1.5%. For the past five years, beer volume in the US declined 2.4%, the firm said. The trend doesn't appear to be reversing itself. Sales of domestic beer slipped 4.6% between October 2018 and October 2019, according to Nielsen. Microbrew and craft beers are also in a minor slump, down 0.4%, despite Big Beer companies scooping them up left and right (AnheuserBusch just purchased Craft Brew Alliance, which makes Redhook Ale). But people are still drinking — a lot. Alternative drink categories that both firms tracked have all grown. With traditional beer getting the boot, here's what people are drinking instead. Spiked seltzer Perhaps no other alcoholic drinks had more of a breakout year than White Claw because people are seeking drinks lower in sugar and calories. The spiked seltzer brand exploded over the summer and shows no signs of slowing down. Sales cracked $1.2 billion for the previous 52 weeks ending on October 5 — a nearly 200% jump in growth year over year. White Claw is the country's top-selling spiked seltzer brand. Although White Claw remains the United States' top-selling spiked seltzer brand, rival brands have also found success. Truly, which is produced Boston Beer (SAM), is also growing in popularity. Analysts at Guggenheim said in a recent report that Truly is driving "more than 100% of the company's retail growth" and is helping the company, which makes Sam Adams lager, beer-proof itself. In contrast, the company's flagship beer, Samuel Adams, sales fell 11% and its 60 Minute IPA fell 14% for a 12-week period ending on November 2, according to Guggenheim. The spiked seltzer fever has also caught on with Anheuser-Busch InBev (BUD). It has two wellestablished brands, Bon & Viv and the beer-and-fruit flavored Natural Light seltzer, with plans to add a third based off its Bud Light brand. Bud Light Seltzer "falls in a spot in between our other seltzer brands," meaning it will be more expensive than Natural Light and cheaper than Bon & Viv. It's scheduled to launch in early 2020. 1 Canned wine The portability and attractive price point of canned wine has helped sparked a new trend. Nielsen reports a 73% jump in sales between October 2018 and October 2019, totaling $54 million. Seattle-based Precept Wine has helped grow the space with its line of brands, including selling its popular House Wine in a can in 2017. CEO and founder Andrew Browne told CNN Business that the idea came from its customers seeking portable wine for social events, like boating and tailgating. House Wine has been a boon for its parent company. The company told CNN Business that its canned wines sales are doubling the industry growth average, according to data it obtained from Nielsen. It has expanded its line of canned drinks to a wine spritzer brand, called Day Drinking with country brand Little Big Town.It's mulling an expansion of flavors, including fruit flavors and sangria. Precept Wine is projecting to sell 300,000 cases of all of its canned wine brands by end of year. Growth in the sector has also attracted the attention of AB InBev. In July, the brewer bought Babe Wine, a company co-founded by popular Instagram influencer Josh "The Fat Jewish" Ostrovsky and brothers David Oliver Cohen and Tanner Cohen. They are the writers behind the Babe Walker @whitegrlproblem Twitter account. Babe sells its pinot grigio, rosé and red wines in cans. Terms of the purchase were not disclosed but a source close to the deal previously told CNN Business that it is AB InBev's biggest investment in wine to date. Pre-made cocktails Popular overseas, the pre-made cocktail trend is finally hitting the states. A mix of established alcohol companies and startups are looking to enter the growing space. Sales of prepared cocktails, which includes drinks in glass, canned and plastic bottles, jumped 17% to $323 million between October 2018 and October 2019, according to Nielsen. Haus, a startup that aims to be the "Warby Parker of alcohol," is one stylish direct-to-consumer brand that entered the sector this year. Haus cofounder and co-CEO Helena Price Hambrecht told CNN Business that their bottled cocktail company was created for what a new generation of drinkers want — a drink with natural ingredients and lower alcohol content. "They're perfect as a cocktail base or on their own, and they're designed for the generation that loves the social ritual of gathering, but wants a little less booze," she said of the brand's drinks that have a third of alcohol content of hard liquor. Haus sells two drinks: Citrus Flower and Bitter Clove, each costing $35 per bottle. The company declined to disclose specific sales numbers, but said it has received "several thousand" orders since launching in June. Premium liquor Spirits from whiskey to tequila grew for the ninth straight year in 2018, according to the Distilled Spirits Council, a national trade organization that represents distilled spirits makers in the US. 2 The trend is still growing this year, according to Nielsen. Spirits sales grew 6% to $15 billion from October 2018 to October 2019, according to Nielsen. Tequila grew the most at 13%, whiskey was in second at nearly 8% and vodka jumped 3%. Jack Daniels' owner Brown-Forman expects another year of "solid results." Jack Daniels-maker Brown-Forman (BFA) continued to have a strong year. In its most recent earnings report, its portfolio of super-premium American whiskeys, including Woodford Reserve, Jack Daniel's Single Barrel and Gentleman Jack and its tequila brands, led by Herradura, all had double digit percentage increases. CFO Jane Morreau said in its earnings call that the company expects to deliver another year of "solid results." 3 McDonald's, Burger King, Five Guys among 22 burger chains given “F” over antibiotics By Sarah Lynch Baldwin October 17, 2018 / CBS News Twenty-two of the top 25 U.S. burger chains – including McDonald's, Burger King, White Castle and Five Guys – received a failing grade in a review assessing their practices and policies on antibiotics use in their beef products. Only two chains were given an "A" rating. The scores were published Wednesday in a report called "Chain Reaction IV: Burger Edition," which was produced by the Center for Food Safety, Consumer Reports, Food Animal Concerns Trust, U.S. PIRG Education Fund, Friends of the Earth, and Natural Resources Defense Council. The report says 22 chains received "F" grades "for lacking any announced policy to source beef raised without the routine use of antibiotics." Wendy's received a "D-" because 15 percent of its beef is sourced from producers that cut the use of tylosin, an antibiotic, by one-fifth, it says. Only two chains – Shake Shack and BurgerFi – received an "A" rating. "Both companies currently serve only beef raised without antibiotics," the report says. 1 The report notes that while Fuddruckers, Steak 'n Shake and Farmer Boys – which received "F grades" – have no antibiotics policies, they offer a burger option made of beef raised without antibiotics. Overuse of antibiotics in livestock can cause resistant bacteria to spread, putting humans at risk of developing life-threatening infections. The report says many meat producers give animals antibiotics to encourage quicker growth or stave off disease, calling it a routine practice. "When antibiotics stop working, diseases become harder to treat, life-saving surgeries riskier to perform, and a scrape on the knee can even turn deadly," Jean Halloran, director of Food Policy Initiatives in the advocacy division of Consumer Reports, said in a news release Wednesday. The Centers for Disease Control and Prevention (CDC) calls antibiotic resistance "one of the biggest public health challenges of our time." The World Health Organization (WHO) calls it "one of the biggest threats to global health, food security, and development today." "Each year in the U.S., at least 2 million people get an antibiotic-resistant infection, and at least 23,000 people die," the CDC says. The WHO says antibiotic resistance is a natural occurrence accelerated by the misuse of antibiotics in both animals and humans. In a statement, McDonald's spokesperson Lauren Altmin said "preserving the effectiveness of antibiotics for future generations is highly important" to the company. "In 2016, McDonald's fully implemented its pledge to no longer serve chicken treated with antibiotics important to human medicine in its US restaurants, which led to the 2018 implementation of an antibiotic use policy for broiler chicken in markets around the globe. McDonald's is currently finalizing a global antibiotics policy for beef, to begin roll out before the end of 2018," Altmin said. In-N-Out Burger said it "remains committed to beef that is raised without the use of antibiotics important to human medicine. We've had many discussions with our suppliers to explore ways to accomplish this goal." The report urges burger chains and lawmakers to take action. "While restaurants and major meat producers have critical roles to play in stopping the overuse of antibiotics, the government must also act to achieve the kind of lasting, industry-wide change needed to fully protect public health," the report says. "Policymakers should only allow beef producers to use medically important antibiotics under the guidance of a licensed veterinarian, and to treat animals diagnosed with an illness or to control a verified disease outbreak," it says. 2 ...
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Final Answer



Critical Analysis
Critical Analysis 1
Current Business Situation
Fast food has become a major part of a normal American diet. According to data from the
US Centers for Disease Control and Prevention Between 2013 and 2016, about 37 percent of US
adults consume fast foods. The burger is one of those foods. The burger consists of one or more
patties of grounded beef (Branch, 1). American burger chains provide what Americans love.
Americans love burgers. Actual statistics show that an adult American eats about three burgers a
week, nearly 50 million burgers for the entire US. Currently, burger chains are facing difficult
business situations at the microeconomic and macroeconomic scale. Burger chains have the
internal responsibility of shaping their burger trade following constant up heal from various
parties such as restaurants and the government, which force them to reshape their image among
the public. Externally, burger chains have to send a powerful message to beef suppliers to stop
using medically important antibiotics routinely. These antibiotics put burger loves into a high
risk of contradicting medically difficult to treat diseases (Lynch Baldwin, 1). These issues tint
the business's image among the public thus, threatening their financial performance substantially.
Problem Statement


Following the report titled ‘Chain Reaction IV: Burger Edition’ produced by the Centre
For Food Safety, Consumer Reports, Food Animal Concerns Trust, US PIRG ...

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