Business Finance
SNHU Business System Analysis Mobile Phones and Social Computing Discussion

Southern New Hampshire University

Question Description

I don’t know how to handle this Business question and need guidance.

Mobile phones have transformed our lives. By allowing instant access to information, online purchases, a camera, and social media, our smartphones have become a part of our daily routines. It is imperative that businesses make online services easily accessible on mobile platforms.

Read the case study,"Has Facebook Solved the Mobile Ad Problem?". After reading the case study and completing additional independent research using the textbook and online resources, address the following:

  • Research one of the following companies discussed in your textbook: Snapchat, Taco Bell, Karmaloop, 16 Handles, WeChat, Mxit, Saya, and iCow. Alternatively, feel free to research other companies.
    • Why is mobile computing critical to the success of an organization now?
    • Provide specific examples to support your answer.

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Running Head: SNAPCHAT


SnapChat – Mobile Computing
Institutional Affiliation



Snapchat is a global multimedia messaging application system which has become a very
popular instant messaging tool. The application was created by three students namely Evan
Spiegel, Bobby Murphy and Reggie Brown in 2011. The idea was to create a platform where
messages only appeared for a short while before they disappeared. As of 2019, the organization’s
revenue was close to $1.7 billion worldwide. The application runs predominantly on Android
and IOS systems. Their main target audience is the younger generation as the application was
first made for students before expanding to global applications. The organization is heavily
reliant on mobile computing to remain successful. This text ...

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