Running head: MARKETING SERVICES VERSUS PRODUCTS
Marketing Services Versus Products
MARKETING SERVICES VERSUS PRODUCTS
One of the primary similarities between the marketing of goods and services is the
need for broad assortments. For instance, goods need to be packed into different quantities
and qualities to win different types of consumers. Similarly, train and hairdressing services
are done at different levels to suit various customers in society. Secondly, both goods and
services are attached to particular prices. Each service or good is ass...
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