Business Finance
WU Wk 4 Marketing for Competitiveness & Services versus Products Discussion

Walden University

Question Description

I’m working on a Marketing exercise and need support.

For this week’s Discussion, you examine marketing strategies to explore how a company can expand its market share.

Prepare the following:

  • Identify three similarities among the marketing of services and products, and suggest why you think these similarities exist.
  • Identify two differences between the marketing of products and services.
  • Compare how easy or difficult it is to customize products and services.
  • For a particular service you use, explain how it is standardized for all purchasers or customized for you and why this standardization (or customization) is important.

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

Running head: MARKETING SERVICES VERSUS PRODUCTS

Marketing Services Versus Products

Student’s Name
Institutional Affiliation
Date

1

MARKETING SERVICES VERSUS PRODUCTS

2

Question 1
One of the primary similarities between the marketing of goods and services is the
need for broad assortments. For instance, goods need to be packed into different quantities
and qualities to win different types of consumers. Similarly, train and hairdressing services
are done at different levels to suit various customers in society. Secondly, both goods and
services are attached to particular prices. Each service or good is ass...

Knutsen (22848)
UIUC

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