Information types and sources (primary and secondary), Marketing Research paprer

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Business Finance

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The final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem. Choose a marketing research issue for the Final Paper from the cases at the beginning of each chapter in the text or choose your own marketing research issue (you must get instructor approval) and write a marketing research plan for that issue. Although the actual research does not need to be conducted, you need to describe how to carry out each step of a marketing research plan, as listed below, in relation to your marketing issue:

  1. The need for marketing research
  2. The marketing research problem
  3. Research objectives
  4. Research design
  5. Information types and sources (primary and secondary)
  6. Methods of accessing data
  7. Design data collection forms (or scripts)
  8. The sample plan and size
  9. Methods of collecting data
  10. Analyze data (if data is not collected, describe the methods that should be used to analyze it)
  11. How the report should be presented and to whom
Writing the Final PaperThe Final Paper:
  1. Must be 8 to 10 double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center
  2. Must include a title page with the following:
    - Title of paper
    - Student’s name
    - Course name and number
    - Instructor’s name
    - Date submitted
  3. Must begin with an introductory paragraph that has a succinct thesis statement
  4. Must address the topic of the paper with critical thought
  5. Must end with a conclusion that reaffirms your thesis
  6. Must use at least five scholarly resources, including a minimum of three from the Ashford Online Library, in addition to the textbook.
  7. Must document all sources in APA style, as outlined in the Ashford Writing Center
  8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center


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Explanation & Answer

Hello,Kindly find the attached assignment. Good bye.

RUNNING HEAD: A MARKET RESEARCH

A Market Research
Student’s Name
Professor’s Name
Date

1

A MARKET RESEARCH

2

A MARKETING RESEACH ON CUSTOMER SATISFACTION WITH BANKING
SERVICES AND PRODUCTS
Introduction:
In this marketing research paper we will be focused on customer satisfaction with bank
services. That is the bank will focus on their product’s quality based on the findings about
customers’ needs and preferences. The bank will be able to set prices that are reasonable and
affordable by customers and able to compete in the market considering competitors prices. The
researcher will also be able to work on placement of their products so that they best reach their
customers.
The researcher will also be able to know how best to do their promotions. For example
how to give higher interests in saving accounts, how to open free charge accounts for children
and students. Through promotion, more customers will be attracted to the new terms.
Need for marketing research
The main aim of marketing research is to obtain information from consumers. This
information is used to solve problems arising, learn more about competitors and also evaluate the
customer’s needs. Marketing research is also very critical since it will help the bank make
informed decisions about innovations and growth of company. It will also inform the researcher
about the four P’s.
That is the researcher will focus on their product’s quality based on the findings about
customers’ needs and preferences. The researcher will be able to set prices that are reasonable

A MARKET RESEARCH

3

and affordable by customers and able to compete in the market considering competitors prices.
The researcher will also be able to work on placement of their products so that they best reach
their customers.
The researcher will also be able to know how best to do their promotions. For example
how to give higher interests in saving accounts, how to open free charge accounts for children
and students. Through promotion, more customers will be attracted to the new terms. The
researcher will also be in a position to identify new opportunities that will help it in growth and
increased profits.
Marketing research problem
The market research problem is to determine customer satisfaction with banking services.
The researcher comes about this problem after realizing that most of customers are withdrawing
from the researcher. They therefore want to find out what they have not been doing and ought to
do. Through the market research, the researcher will be in a position to identify why the
customers are withdrawi...


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