Business Finance
MKT 6661 Troy University CVS Health Case Study

MKT 6661

Troy University

MKT

Question Description

I need support with this Marketing question so I can learn better.

The company we chose was CVS Health.

You just need to finish Political, Economic, Sociocultural


Objective 1/Group Assignment 1:

Understand the major macro-environmental factors that impact global markets.

Instructions

  1. 600 words minimum-1200 words total (approximately 100 words for each PESTLE)
  2. At least 1 outside source for each P.E. S., etc. (can be a news source or academic).
  3. Use APA style – Must also cite references in your answer.
    1. Good resource: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.html (Links to an external site.)
    2. Click on “APA Style (7th edition), then cick “APA Formatting and Style Guide (7th Edition)”. This will provide all the examples needed.
    3. Make sure to reference in the paper as well, such as (Smith, 2017).
  4. Use marketing terminology from your text (in this particular assignment using PESTLE does not count)
  5. Highlight the marketing terminology in your paper.

Standard:

Times New Roman, 12 point font, 1 inch margins, single-spaced

Must be submitted via Canvas and as a word document.

Similarity above 20% = .5 point deduction (out of 50 points) for each 1% above 20% similarity. Does not included (and I can exclude when grading begins) if you repeat/retype the question.

Answer thoroughly, argue, support, and justify answers.


Assignment #1 -Group

Below is a list of the Fortune 500 companies from 2019

https://fortune.com/fortune500/2019/search/ (Links to an external site.)

  1. Choose one fortune 500 company from the list above (do not choose a bank or insurance company)
  2. Discuss, using a PESTLE analysis, the following about the company as it relates to current (within the last 5 years) news regarding how companies have responded to a change in each or how each has impacted the company in some way:
    1. Political, Economic, Sociocultural, Technological, Legal, Environment
      1. 100 words or more for each P.E.S., etc.

Examples: Tax changes, new laws, trade barriers, demographic change (age or education shifts), government policy, political changes, economic changes, environmental changes/laws,


Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

CVS Health
by Prof A

Submission date: 26-Mar-2020 08:06AM (UTC-0500)
Submission ID: 1282463279
File name: CVS_HEALTH_CASE_STUDY.edited.docx (13.34K)
Word count: 1142
Character count: 6141

CVS Health
ORIGINALITY REPORT

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SIMILARITY INDEX

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INTERNET SOURCES

PUBLICATIONS

STUDENT PAPERS

PRIMARY SOURCES

Exclude quotes

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MKT 6661 Group Assignment 1: PESTLE Analysis of CVS Health Incorporation
By:
Institutional Affiliation:
Professor:
Date:

MKT 6661 Group Assignment 1: PESTLE Analysis of CVS Health Incorporation
Political Factors Affecting and Effecting Change at CVS Health
CVS Health Incorporation is impacted by political factors that affect profitability in any
state or market that their business is in. Being in business in over twelve countries, CVS Health
has to deal with different political dictates and is exposed to various political issues in each of
these countries. In the recent years, some political factors that have influenced change in how
CVS Health conduct their business include the levels of corruption in states, the political dictates
on protection of intellectual rights, taxations and trade regulations, the legislation of wages and
industrial occupational safety and health regulations in countries.
Corruption continues to be a significant issue with which companies entering new
markets have to deal with. According to Knoke (2018), corruption impacts on revenues, and
management of organizations, even those that are...

Prof_Alfred (12500)
UT Austin

Anonymous
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