Description
Option #1: Strategy Approaches – Existing Company
Understanding a lot about a company before pursuing a career with that company or looking to advance within that company is very important. Research is required for this.
Choose a company with which you are familiar. It can be the company you work for, that someone you know works for, or a company with which you have done business.
In a three- to four-page paper, address the following:
- Analyze the company’s strategic approach and why it works for them
- Low Cost?
- Broad Differentiation?
- Focused Low Cost?
- Focused Differentiation?
- Best Cost Provider?
- Determine what level of manager made the decisions about their strategic approach
- Explain how they differentiate themselves from their competition
- Describe their competitive advantage and whether or not it is sustainable
- Explain how their mission and vison statement support their strategic approach.
The length and formatting requirements include:
- Three to four pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.
- Formatted according to APA style.
- Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook. Acedemic library is a great place to find these resources.
- Locate a variety of sources dealing with ethics, CSR, and business management.
- Gather information specific to different aspects of business ethics.
- Access writing and citing help.
Your paper should be three to four pages in length and in APA style with a least 3 sources
Explanation & Answer
Attached.
Amazon’s Strategic Approach - Outline
Thesis statement: Amazon is the leading company in the e-commerce industry based on its
ability to deliver a wide variety of products to consumers across the globe at competitive prices.
The paper addresses the case as follows:
I.
II.
Introduction
Cost Leadership Strategy
III.
Decision making at Amazon
IV.
Differentiation from Competitors
V.
VI.
Competitive Advantage
Mission and Vision Statements
Running head: AMAZON’S STRATEGIC APPROACH
Amazon’s Strategic Approach
Name
Institution
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AMAZON’S STARTEGIC APPROACH
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Amazon’s Strategic Approach
Introduction
Amazon is the leading company in the e-commerce industry based on its ability to deliver
a wide variety of products to consumers across the globe at competitive prices. Its success and
popularity in the market are based on the adoption of the appropriate strategy that makes it
popular among consumers across the world. Amazon's commitment lies in the provision of highquality goods and services and consumers within a reasonable time (Althafairi et al., 2019). A
well-developed supply chain system, as well as the provision of a wide variety of products,
supports the company's competitive strategy and its continuous leadership in the highly
competitive industry.
Cost Leadership Strategy
Amazon applies a cost leadership strategy to gain a competitive edge in the highly
competitive retail market. The company takes this strategy to the extreme and generates thin
margins from the sale of its products based on the provision of goods and services to consumers
at the lowest possible prices. The company is committed to the provision of a broad product
variety at the most competitive prices and offer maximum convenience to consumers.
Company’s profitability is achieved through a combination of innovation in its business
processes, business diversification strategies as well as the use of significant economies of scale
to optimize the o...
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