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City Colleges of Chicago Harold Washington Social Media Visual Mock Up Paper

City Colleges of Chicago-Harold Washington College

Question Description

I need an explanation for this Marketing question to help me study.

Hello,

I need help developing a one page for this assignment.

My selected brand: H&M

Message: expand their voice on environmental sustainability.

Mock Up a Social Post. (Can be any social media outlet.)

How would you leverage your selected brand to showcase their new focal point that you've developed? ex. Sustainability,


Please find the reading attached.

Unformatted Attachment Preview

My selected brand: social media Message: expand their voice on environmental sustainability. Review the excerpt below. • • Mock Up a Social Post. (Can be any social media outlet.) How would you leverage your selected brand to showcase their new focal point that you've developed? ex. Sustainability, Reading: To build brand loyalty among millennials, retailers must also engage this generation on a more personal level, using storytelling, visuals, and authenticity. Millennials appreciate being able to interact with brands and to be listened to anywhere and anytime about their concerns and experiences. • • A brand’s availability 24-7 is significantly more important to millennials than other generations, making social platforms an ideal channel to engage with the always-on, connected millennial consumer. Forty-eight percent of millennials also reported that they “try to use brands of companies that are active in supporting social causes.” When asked whether “brands should help those in need,” more millennials than the U.S. average agreed that they are more likely to buy a product if they know that the company is “mindful of its social responsibilities” and that they buy from companies that “show concern for the environment and sustainability.” Anheuser-Busch is a great example of a brand that leveraged social media to showcase the company’s work of giving back. During the holiday season, the company provided meals to those less fortunate. TOMS is another company who ran a Twitter campaign, featuring its commitment to give a pair of shoes to someone in need for each pair the company sold. Understanding the role of social media in determining and influencing consumers’ attitudes, motivations and behaviors is more important than ever. Every retailer should be using social platforms as an integral channel to nurture relationships, provide personalized experiences, and drive new revenue streams. ...
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Final Answer

Attached.

Running head: SOCIAL MEDIA VISUAL MOCK-UP

Social Media Visual Mock-Up
Name
Professor
Course
Date

1

SOCIAL MEDIA VISUAL MOCK-UP

2

Social Media Visual Mock-Up

At H&M we believe in more than just looking good for ourselves. We believe that we
have to share our laughter, joys, and sorrows with the people around us. There is no better way to
do this than to engage in activities that preserve our #env...

Kishnewt2017 (32434)
University of Maryland

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