Business Finance
University of Phoenix Week 1 Digital Marketing And Traditional Advertising Paper

University of Phoenix

Question Description

I’m studying for my Marketing class and need an explanation.

Scenario: Using the same organization and the lemonade drink from the Week 4 Learning Team assignment, develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company's new and unique lemonade. Through your research, you have found that the bank you will be presenting to is favorable of socially-conscience companies that support local charitable endeavors.

Develop a minimum 350- to 525-word analysis that include the following:

  • Select four of the following methods and explain how they should be used by your company to align best with your target segment and product definition:
  • Advertising
  • Public relations
  • Traditional Digital marketing
  • New Digital marketing techniques (describe)
  • Direct marketing
  • Event marketing
  • Outdoor Advertising
  • Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of your choices:
  • Coupons
  • Deals
  • Premiums
  • Contests
  • Sweepstakes
  • Contests
  • Samples
  • Loyalty Programs
  • Point-of-purchase displays
  • Rebates
  • Discuss ways you can demonstrate to the bank that this company is a socially-conscience organization and will be involved with local social endeavors.
  • Discuss how your company could expand into the global market.
  • Examine promotional methods that could be used to market your lemonade globally.
  • Examine any ethical or moral issues you may encounter while developing and utilizing the various forms of sales promotion.

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Final Answer


Running head: WORD ANALYSIS

Word Analysis
Student’s Name
Institution Affiliation



1. Digital Marketing And Traditional Advertising
Digital marketing is a comprehensive approach used to create awareness of the
lemonade product. Digitalization has enabled people to shift to digital devices such as
smartphones. The majority of the youths and even adults spend much time on applications
such as Instagram, Facebook, and WhatsApp. Therefore, these platforms are ideal marketing
strategies for this product since they would reach a broader audience (Clow, 2016). Also,
youths like to explore new products in the market. Hence, they would be the primary target
Traditional Advertising through the radio and television is also a better approach to
create awareness of the lemonade product to the audience. The rad...

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Boston College

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