Running head: WORD ANALYSIS
1. Digital Marketing And Traditional Advertising
Digital marketing is a comprehensive approach used to create awareness of the
lemonade product. Digitalization has enabled people to shift to digital devices such as
smartphones. The majority of the youths and even adults spend much time on applications
such as Instagram, Facebook, and WhatsApp. Therefore, these platforms are ideal marketing
strategies for this product since they would reach a broader audience (Clow, 2016). Also,
youths like to explore new products in the market. Hence, they would be the primary target
Traditional Advertising through the radio and television is also a better approach to
create awareness of the lemonade product to the audience. The rad...
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