MGT 401 Saudi Electronic University Apples Operations Management Paper

User Generated

Ohofunjo

Business Finance

MGT 401

Saudi electronic university

MGT

Description

I need help in MGT401 Strategic Management assignment 2. Here are the requirements:

- Word format only. Answers typed using Times New Roman (size 12, double-spaced) font.

- No match ratio.

Please note that this is related to assignment 1. Therefore, the solved assignment 1 will be attached separately.

Unformatted Attachment Preview

College of Administrative and Financial Sciences Assignment 2- Strategic Management (MGT 401) Deadline: 28/03/2020 @ 23:59 Course Name: Strategic Management Student’s Name: Course Code: MGT 401 Student’s ID Number: Semester: II CRN: Academic Year: 1440/1441 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of 5 Level of Marks: High/Middle/Low Instructions for the three assignments – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Project: Strategic Management of the company ‘X’ Structure of the project This project aims to study the strategic management of your selected company ‘X’. It includes three main parts: - Part 1: Assignment 1= Environmental scanning & strategy formulation. - Part 2: Assignment 2= Strategy implementation. - Part 3: Assignment 3= Evaluation and control. Description of the company ‘X’ - It is a company from your choice; From real national or international market; - It is publicly traded company; - Produces and commercializes more than one product; Sufficient information about the strategies of the company, its functions, structures and product lines are available; This company should have at least one partnership with other company (es) (alliances, joint venture, arrangement…). - Note. If you face any ambiguity regarding the choice of the corporation, kindly feel free to ask more clarification from your instructor. Assignment 2: Part 2 of the project Strategy implementation Learning outcomes: 1. Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization (Lo 1.2.) 2. Gain insights into the strategy-making processes of different types of organizations (Lo 1.7) 3. Identify appropriate strategies for different situations (Lo 3.1). Assignment Questions (5 Marks) Consider the same company ‘X’ that you have already used in assignment 1 and answer the following questions 1. Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks) 2. Classify the products of your selected company based on the BCG matrix. (fill out the table in the answer sheet) (1 mark) 3. Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark) 4. Describe the structure of your selected company. (1 mark) Assignment Answers: 1. Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks) Answer: ……………… 2. Classify the products of your selected company based on the BCG matrix. (fill out the following table) (1 mark) Answer: Table 1. BCG matrix of the company ‘X’ Stars Question Marks 1. 1. Market Growth Rate Cash Cow 1. Dogs 1. Relative market share 3. Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark) Answer: ……………… 4. Describe the structure of your selected company. (1 mark) Answer: ……………… College of Administrative and Financial Sciences Assignment 1- Strategic Management (MGT 401) Deadline: 05/03/2020 @ 23:59 Course Name: Strategic Management Student’s Name: Waleed Bubshait Course Code: MGT 401 Student’s ID Number: 160128051 Semester: I CRN: 20836 Academic Year: 1440/1441 H For Instructor’s Use only Instructor’s Name: Dr. Showkat Khalil Wani Students’ Grade: 00 / 5 Level of Marks: High/Middle/Low Instructions for the three assignments – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Assignment Answers: 1. Briefly present your selected company (name, industry, nationality, location, size, activities, products…) (Max 200 words). (0.5 mark) Apple is an American based Multinational Technology Company with its primary location in Cupertino, California. The company is known for its technological prowess in several industries including Financial technology, artificial intelligence, cloud computing, digital distribution, Fabless silicon designs, and semi-conductors. The company’s primary activities include designing, developing and selling of tech-based consumer products and services. Its range of products and services range from its signature brands such as iPod, iPhone, iPad, Mac, Apple TV, and Apple Watch to professional software applications such as iOS, OS X Apple Pay, and iCloud and accompanying services. Apple has solidified its position globally posting annual revenue of $260.2 billion and market capital of $508 billion in 2019 and continues to foster its growth through strategic partnerships with major players in related industries such as AT&T, Verizon Communications, and Foxconn Technology Group among others (Yoffie & Baldwin, 2019). 2. Determine the opportunities, threats, strengths and weaknesses of your selected company by completing the SWOT matrix in the answer sheet. (1 mark) Opportunities Threats • • • • Their smart ideas can be The buyer of Apple products takes regenerated- the invention of pride in it. They always come back touchscreen has been copied and is for more with referrals because of now being used in other its perfection. smartphones and computer world. Well-designed products with • Apple products are expensive and impeccable features and yet there are other generic functionalities. products in the market which are Apple is considering venturing to cheap. other media industry. • The Company has designed a new • Apple TV which is appropriate for Google will soon take over some today’s world. of the Apple’s market space. Strengths • • Product development-Apple Weaknesses • Very proprietary and controlling- products are of high standards The Company is fixed on its hence they are easy to market. information in that they don’t Design and utility-the products show their hardware functionality have been designed in manner that information to anybody. allows the end user to have several • components in a single system. • The emerging companies such as Marketing- The software and A Steve job is a control freak and demanding person. • Not shareholder-friendly- hardware have special features Shareholder have reported a which answers client’s need and number of incidence where the are quite durable. firm has failed to honor its responsibility to pay dividends regardless of the thriving business. 3. Does your selected company have social responsibility? If yes, discuss its impact on competitive advantage of the corporation. (Max 400 words) (1 mark) Apple has been described as a global leader in manufacturing of computer, mobile phones and their accessories. Its own the largest market shares with huge capital. Their contribution to the world economy can't be neglected since it has led to the creation of an absolutely new industry with new products as well as services. Apple has set a great foundation for economic development; in that it has solely created over 500 jobs in the United States. The main material things for Apple can be categorized into two namely: environmental impact and supply chain management (Finkle & Mallin, 2010). The environmental impact of the product in Apple Company can be managed, measured and documented. Apple employs the use of carbon footprint to determine the source of carbon emissions in the product life cycle and what should be done to eradicate the negative effects and maintain the cost-efficiency. Furthermore, the company has designed the products in a manner that can minimize the negative effects on the environment. In supply chain management Apple Company is experiencing an immense challenge despite its extensive policies framework. This is because there is a gap in good governance and staunch institutions in where they operate, in addition to the difficulty in controlling supplies posing a great risk for Apple in terms of non-compliance with regulations as well as bad labor practices. In an attempt to curb the mess Apple Company, take actions such as; training and audit which was done by the Fair Labor Association. Apple has the framework, the fact, and understanding about the effects on society. The problem lies in the management of that impact. "Apple has succinct responsive corporate social responsibilityporter's definition". 4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five forces of competition framework, assess the power of the buyers, suppliers and substitutes of your chosen company. How formidable are the barriers to entry and how intense is the rivalry among existing firms? ( 2 marks) Bargaining power of buyers: Customers easily change their brand, as well as buyers, who can procure a few products as compared to the company's total revenue. According to Porter's Five Forces framework, this state will make the customer weak at its level. It is thus advisable that the Apple Company included its buyer as one of its significance strategies Bargaining power of Apple’s Suppliers: Due to its large size the company can access thousands of suppliers around the globe. From porter's Five Forces analysis this external factor weakens the company's ability to moderate its number of suppliers. The threat of substitutes: Other products in the market can substitute Apple's products. For, instance, people can use cameras to take photos instead of the iPhone. However, substitute exhibit low performance due to its limited feature. According to porter's Five Forces of the framework, Apple doesn't need to prioritize against this threat. It is evidently clear that Apple Company is experiencing a lot of competition from an existing firm such as Samsung which is currently doing a lot of advertisement, branding, etc. Also, in line with product differentiation there several apps such as Android and IOS devices (Lashinsky, 2012). This creates a loophole for its customers to switch to other companies. Apple Company is likely to face stiff competition from new entrants such as Google which are already established firms. From porter's Five Forces analysis Apple should thus maintain its competitive ability via innovation as well as marketing. 5. What is the competitive strategy used by your selected company? Justify. (0.5 mark) Apple Company employs the use of two competitive strategies namely: i. Apple’s generic strategy & objective- It applies the rule of wide differentiation. The strategy is keen on highlighting the fundamental structures that differentiates the firm and its products from peers in the industry. From this strategy, Apple can stand out in the market because its products are different from those produced by other companies. ii. Apple intensive growth strategy-this strategy is categorized into two namely: Product development: Apple employs the use of innovation, for example, the development of iPhone, apple watch, etc. In this type of strategy, the company grows because of its new product that is unique and distinct in the market. Market penetration: Currently, Apple sells more iPhone and iPad to its market in North America. The company also adds more authorized sales agents to its market to boost its sales. References Finkle, T. A., & Mallin, M. L. (2010). Steve Jobs and Apple, Inc. Journal of the International Academy for Case Studies, 16(7), 31. Khan, U. A., Alam, M. N., & Alam, S. (2015). A critical analysis of internal and external environment of Apple Inc. International Journal of Economics, Commerce and Management, 3(6), 955-961. Lashinsky, A. (2012). Inside Apple: How America's most admired--and secretive--company really works. Hachette UK. Schultz, P. L., & Helleloid, D. (2010). APPLE, INC., AND GREENPEACE IN 2008. Journal of Critical Incidents, 3. Yoffie, D. B., & Baldwin, E. (2019). Apple Inc. in 2019.
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Hello, your assignment is complete. Thnk you

College of Administrative and Financial Sciences

Assignment 2- Strategic Management
(MGT 401)
Deadline: 28/03/2020 @ 23:59
Course Name: Strategic Management

Student’s Name:

Course Code: MGT 401

Student’s ID Number:

Semester: II

CRN:
Academic Year: 1440/1441 H

For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
5

Level of Marks: High/Middle/Low

Instructions for the three assignments – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via an
allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention the question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.

1. Describe the roles of directional, marketing, operations and human resource strategies in
the overall well-being ...


Anonymous
Great! Studypool always delivers quality work.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags