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Explanation & Answer
Attached.
Zappos Case Study
Presentation.
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History
Zappos environment
Analysis
Recommendations
References
HISTORY
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Zappos is a Spanish variation of the word Zapatos meaning shoes.
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The Co-Ceo of Zappos are Nick Swinmurn and Tony Hsieh.
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Tony Hsieh began a button custom business at the age of 12 showing his entrepreneurial efforts.
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He used directory marketing of his business to other kids and he began making profits within the first month.
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When he joined college, he started selling pizzas from his dorm room in Harvard. Alfred Lin who was also a
student joined Hsieh by buying pizzas from him and resold them by slices.
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They became friends and in 1996 after college Hsieh founded Link Exchange.
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The company helped the small businesses in exchanging banner ads.
➢ Hsieh sold the company after two years to Microsoft for $265 Million.
➢ From the profits, the two formed a venture capital company that invested in business start-ups.
➢ From their investments, one of the online shoe retailers, Zappos, caught their attention.
➢ They both viewed it as an opportunity they could not miss which was a $40 billion shoe market.
➢ Hsieh took over in 2000 becoming the CEO and Lin the Chief Financial Officer.
➢ In 2001, through the sustained efforts, the company produced $8.6 million gross sales
➢ The gross sales elevated to $32million in 2002 and $70 million in 2003.
➢ In 2004, the gross sales rose by more than double to $184 million.
➢ Zappos is the leading in the market by offering 90,000 and more handbag styles, clothing and 500 and
more brands of a...