Running head: MARKETING PLAN
Amazon Marketing Plan
Introduction, Goals and Objectives
Amazon is a transnational company that is based in the USA and has spread to
international countries, including China. The company began like an online market where books
were sold. With time it expended to selling software, electronics, toys, food, jewelry, furniture,
apparel, and video games (Sastry et al., 2019). The company was founded by Jeff Bezos in
Bellevue, and it has been in existence since 1994. Today, the company has grown to the
international level occupying most of the parts of the globe. The entrance of this company to
Saudi Arabia is critically important and is encouraging. The company is multinational, which has
its base in Seattle and has employed about seven hundred and fifty thousand people globally
(Ang & Rusli, 2018). It’s penetration to Saudi Arabia, therefore, will increase job opportunities
for the residence of Saudi Arabia. It has attained both economic and social influence in the
market. It has gained popularity from its ability to apply the innovative power of technology and
a large scale operations, giving it lots of advantages.
Business Vision and Mission
The vision of the company is to be the earth’s most customer-centric company; to build a
place where people can come and discover and find anything they need to buy. The commitment
of Amazon to this vision and daily strife to execute is the secret of the success of Amazon in the
global market (Smith et al., 2017).
The mission statement of the company is to “serve consumers through online and
physical stores and focus on selection, price, and convenience.” Mission directs the operations of
the business by ensuring that each employee strives to achieve the goals according to the mission
statement (Sastry et al., 2019).
The business objective is majorly to satisfy the customers in existence and get new
customers. The customers are grouped into three categories, including sellers, consumers, and
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