Business Finance
Saudi Electronic University Amazon Marketing Plan Research Paper

Saudi electronic university

Question Description

Need help with my Marketing question - I’m studying for my class.

I want original text, no plagiarism.

As always please do your best (10 Marks).


  • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Unformatted Attachment Preview

College of Administrative and Financial Sciences Assignment 3 Deadline: 4/9/2020@ 23:59 Course Name: Student’s Name: Course Code: Student’s ID Number: Semester: I CRN: Academic Year: 1440/1441 H For Instructor’s Use only Instructor’s Name: Dr. Hanen Louati Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. ASSIGNMENT-3 Weightage: 10 marks Learning Outcomes: 1. Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies (Lo 1.1). 2. Explain issues pertaining to marketing environment both internally and externally (Lo 1.2) 3. Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (Lo 1.3 & 3.4). 4. Utilize strong analytical skills and tools to develop objective and effective marketing plan (Lo 4.3 & 4.5). 5. Demonstrate ability to think independently and systematically on the subject of developing the business feasibility assessment of marketing plan development. (LO.3.7) Assignment No: 3 Marketing Plan From the real international market, select a company of your choice wishing to start its activities in Saudi Arabia. The Company hired you as Marketing Manager of Saudi Arabian Region. You have to establish a marketing department starting from the Analysis of the market, formulate overall marketing goals, objectives, strategies, and tactics within the context of an organization's business, mission, and goals designing and planning the entire function. Write a Marketing Plan considering the following points (2x5=10 Marks) 1. Introduction, Goals and Objectives To introduce this section you should include the "mission statement" of the business; an idea of what its goals are for customers, clients, employees and the consumer. a. Introduction about the business. b. Business vision and mission c. Business objective. d. Products and services offered 2. Environmental Analysis Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers. 3. Target Market Analysis Identify the target market, describing how the company will meet the needs of the consumer better than the competition does. 4. SWOT Analysis Conduct a SWOT analysis for your chosen company based on your research. Strengths: List the strengths of the business approach; Weaknesses: Describe the areas of weakness in the company's operations; Opportunities: Examine factors that may improve the business's chances of success; Threats: List the external threats to the business' success. 5. Marketing Mix (4 P’s ) Analysis Describe each of the 4Ps of your chosen company. Product or Service Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where the product sits in comparison to similar products/services now available. Place Identify the location of the business, why it is located there (strategic, competitive, economic objectives), the expected methods of distribution, and timing objectives. Promotion Describe the type of promotional methods that will be used. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, social media and newspaper ads. Price The prices of the products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin. Answers: ...
Purchase answer to see full attachment
Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

Running head: MARKETING PLAN

1

Amazon Marketing Plan
Student’s Name
Institution
Course
Professor
Date

MARKETING PLAN

2

Introduction, Goals and Objectives
Introduction
Amazon is a transnational company that is based in the USA and has spread to
international countries, including China. The company began like an online market where books
were sold. With time it expended to selling software, electronics, toys, food, jewelry, furniture,
apparel, and video games (Sastry et al., 2019). The company was founded by Jeff Bezos in
Bellevue, and it has been in existence since 1994. Today, the company has grown to the
international level occupying most of the parts of the globe. The entrance of this company to
Saudi Arabia is critically important and is encouraging. The company is multinational, which has
its base in Seattle and has employed about seven hundred and fifty thousand people globally
(Ang & Rusli, 2018). It’s penetration to Saudi Arabia, therefore, will increase job opportunities
for the residence of Saudi Arabia. It has attained both economic and social influence in the
market. It has gained popularity from its ability to apply the innovative power of technology and
a large scale operations, giving it lots of advantages.
Business Vision and Mission
The vision of the company is to be the earth’s most customer-centric company; to build a
place where people can come and discover and find anything they need to buy. The commitment
of Amazon to this vision and daily strife to execute is the secret of the success of Amazon in the
global market (Smith et al., 2017).
The mission statement of the company is to “serve consumers through online and
physical stores and focus on selection, price, and convenience.” Mission directs the operations of

MARKETING PLAN

3

the business by ensuring that each employee strives to achieve the goals according to the mission
statement (Sastry et al., 2019).
Business Objective
The business objective is majorly to satisfy the customers in existence and get new
customers. The customers are grouped into three categories, including sellers, consumers, and
en...

Tutor_IanK (2580)
Rice University

Anonymous
The tutor managed to follow the requirements for my assignment and helped me understand the concepts on it.

Anonymous
The tutor was knowledgeable, will be using the service again.

Anonymous
Awesome quality of the tutor. They were helpful and accommodating given my needs.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4
Similar Questions
Related Tags