Business Finance
ECOM 301 Saudi Electronic University Nescafe Marketing Report PPT

ECOM 301

Saudi electronic university

ECOM

Question Description

Help me study for my Marketing class. I’m stuck and don’t understand.

what is the product or service? Describe it in detail and explain how it fits into the market.

This assignment need to be a presentation.

Unformatted Attachment Preview

2nd Semester (2019-2020) Assignment 2- E-Marketing Plan Report Due Date: Saturday, Week 12 Online submission via Blackboard Purpose To assess your ability to analyze a real-world electronic marketing campaign. Overview Throughout this course, you will be searching and analyzing a company web site for its application of electronic marketing principles. • You need to select a B2C website that you will follow throughout the course. You have to get the approval from your instructor before you start your project. • The web site is to be a brand site, not a site for a mega corporation with many different brands. For example: Nestle.com is a corporate website, while Nescafe.com, Dolce-gusto.us, Nespresso.com, Coffeemate.com are all Brands website. • The website must have a free newsletter or email communications. You should sign up for free to get newsletter or email communications from the website you have selected. This will help you to understand the various elements of their online strategies and give some insights into how their multichannel marketing is carried out. • Make contact with the chosen brand web sites by asking for information, or even purchase a product if you wish. ECOM 301 1 • Register at the B2C web site you have selected. Indicate in your report what data was captured on the registration form. • If the company has retail outlets nearby, you also should consider a visit to the retail site. This will allow you to look for ways in which the firm is integrating marketing activities on and off the Internet You should put together an annual e-marketing plan to help set the marketing in general on the right course to make any company's business goals a reality. It is a high-level plan that guides the direction of the team's campaigns, goals, and growth. Without an e-marketing plan, things can get messy -- and it will become nearly impossible to plan the budget that is needed for the projects, hiring, and outsourcing required over the course of a year if you don't have a plan. An effective e-marketing plan should contain the following elements: Table of Contents Executive summary – an overview of the entire plan. Introduction – what is the product or service? Describe it in detail and explain how it fits into the market. 1. Business Summary • Company Name. • Marketing Leadership Team. • Headquarters, Office Locations. • Mission Statement. • SWOT Analysis. 2. Target Market • Describe your target market segment in detail by using demographics, psychographics, geography, lifestyle etc. • How large is it? 3. Marketing Objectives and goals ECOM 301 2 Explain your marketing objectives and goals in term of sales volume, market share, return on investment or any others for your marketing plan and the time needed to achieve each of them. 4. Market Strategy Explain your marketing strategy chosen in term of aspects such as Product, Price, Promotion, People, Process, Physical Evidence and other tactical or environmental variables. 5. Budget Detail the breakdown of the budget available to you and the expected ROI from each channel. 6. Marketing Channels Explain how you will use the following channels to achieve your goals: • Content marketing. (Content includes text, graphics, videos, and other related materials people are looking for and are very interested in). • Social media marketing (Twitter/Instagram/Facebook Promotions, etc…). • Email marketing. • SEO (Organic vs PPC). • Display Advertising (Google Ads, etc…). 7. Evaluation Plan You need to evaluate the system/strategy in place before the plan is put in action. Summary – Summaries profits, costs, advantages and why the plan should succeed. ECOM 301 3 Assignment Structure: A.No Assignment-2 Type Marks E-Marketing Plan Report 15 Presentation 5 Total 20 Useful links: • APA reference system https://student.unsw.edu.au/apa • About plagiarism https://wts.indiana.edu/writingguides/plagiarism.html Guidelines for the project assignment: • This is a group project, which is a part from your course score. It requires effort and critical thinking from each student in the group. Each group will consist of 2 to 4 students. • Use font Times New Roman, Calibri or Arial. • Use 1.5 or double line spacing with left Justify all paragraphs. • Use the footer function to insert page number. • Ensure that you follow the APA style in your project. • Your project report length should be 2000 words. • Assignment has to be in Word format only no PDF. • First page of the assignment is the cover page, it should be filled with Course Code (ECOM301) and Course Title (E-Marketing) and CRNStudent Name and ID. Number Date of Submission. • A mark of zero will be given for any submission that includes copying from other resource without referencing it. • Assignment -2 should be submitted on or before the end of Week-12 • If the assignment shows more than 25% plagiarism, the students would be graded zero. • Finally, your file should be saved as Word Doc like ID.NO- ECOM301 A-1 STUDENT NAME.doc [only CAPITAL LETTERS] [Example.] 170058384-ECOM301 A-1 BANDAR ALGHAMDI.doc ECOM 301 4 ...
Purchase answer to see full attachment
Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

Running head: MARKETING REPORT

1

Marketing Report for Nespresso
Student’s Name
Institution
Date

MARKETING REPORT
Table of Contents

2
Page No

1. Executive Summary…………………………………………………………………………….3
2. Introduction………………………………………………………………………………….…4
3. Mode of Entry………………………………………………………..…………………………4
4. Local Partner……………………………………………………………………………….…...5
5. Segmentation/Targeting/Positioning………………………………………...………………….5
6. Marketing Mix (4 Ps or 7 Ps)……………………………………………..…………………….6
7. Managing the Marketing Effort…………………………………………...……………………8
8. Conclusion………………………………………………………...……………………………9
9. References………………………………………………………..……………………………10
10. Appendix……………………………………………………………………………………..11

MARKETING REPORT

3

Executive Summary
This report is based on the Marketing Strategies of Nespresso in the UAE market. It is a
marketing plan structured by the company in a bid to enter the UAE market and establish itself.
The Nestlé Nespresso Company is an independent, internationally managed entity of the Nestlé
Group. With the company head office within Lausanne, Switzerland, Nespresso is existent in
more than 60 nations and counts above 12,000 workers globally (Nestle-nespresso.com, N/A).
Nespresso has enjoyed an appealing market for many years; as a result, offering the brand a
fierce rivalry. The Nestlé Nespresso Company has carried out research to comprehend the needs
of the target customers within the UAE market. The company utilizes policies that have worked
well to position the product for all the ages of the target consumers. The Nestlé Nespresso
Company is a reliable product that is already established in various consumer markets, and it is
complicated for such a brand to face rivalry from other brands. The success is because of the
business’s marketing approaches and set strategies. This marketing plan offers commendations
for Nespresso to establish itself within the UAE market. It is a well-explored marketing design
that serves to consider the global marketing strategies that have made various corporate firms to
flourish within the business. Within UAE, there are other established companies with similar
products, and as a result, the company may face firm competition from these businesses.
Introduction
Nespresso is a well-known brand, predominantly for those who love coffee (Nestlenespresso.com, N/A). Coffee is part of the people’s tradition as well as lifestyle. Currently,
coffee consumption tripled within the UAE by almost 90%. As a result, the UAE is developing
to be the quickest growing marketplace by volume for coffee within the globe. Many people are

MARKETING REPORT

4

coffee specialists and providing them with a cheap, low quality coffee will not always work.
Nespresso’s offers excellent quality coffee at a low cost compared to the many rivals within the
area. Nespresso’s approach is that one needs to acquire their coffee machine and then can only
use their coffee capsules, as well as any other accessories which would work exclusively for a
Nespresso consumer. The Nestlé Nespresso Company is attempting to give its target consumers
the luxurious taste to their doorstep. This essay looks to present an account of a marketing
proposal for Nespresso.
1. Business Summary
The Nestlé Nespresso Company is a leading corporation in the global market. Nestlé
Nespresso S.A. that trades as Nespresso is a functioning unit of the Nestlé Group, based within
Lausanne, Switzerland. The word Nespresso is a combination of Nestlé and Espresso, a prevalent
mechanic employed across other Nestlé products (Nescafé, BabyNes, Nesquik) (Nestlenespresso.com, N/A). The company markets its products by ensuring that their customers are
satisfied with what they get from Nestle. Alessia LOMMA is the Brand Marketing Manager B2C
& B2B. The mission of Nescafe Company is to commit to manufacturing great tasting coffees
for the client to enjoy every day. The mission statement of the company is: “To be preferred as
well as respected as the leading quality coffee firm for portioned coffee and develop to be the
icon of perfect coffee globally” (Nestle-nespresso.com, N/A). The strength of the company
comprises brand equity since it is the biggest brand within Swiss; broad diversity, right quality
pro...

ProfOscar (14081)
Boston College

Anonymous
The tutor managed to follow the requirements for my assignment and helped me understand the concepts on it.

Anonymous
The tutor was knowledgeable, will be using the service again.

Anonymous
Awesome quality of the tutor. They were helpful and accommodating given my needs.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4
Similar Questions
Related Tags