Running head: ASSIGNMENT
It is true that quantitative and qualitative research is the two broad categories of
research. Quantitative research is based on the numerical facts and figures and qualitative
research is based on non-numerical facts. For example, Steve is 7 years old and he is brilliant
in the studies. 7 years old is quantitative data and brilliant is qualitative data. Both the types
of high advantages and disadvantages but it depends on the researcher which method they
would consider for their research study. Quantitative research is suitable when the researcher
has to do an analysis of the data collected using statistical tools and techniques. Qualitative
research is suitable when the researcher has to pre...
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