Coca Cola Company Organizations Environment Research Paper


Question Description

• Describe the organization’s environment, and evaluate its preparedness to go global, if not already, and it's strategy for staying global if it is.

• Research other company's strategy for going global and explain if this will or will not work for your company.

Make a recommendation for a global strategy in the organization, including a justification for your recommendations.

Submit your research paper as a single document. Your paper should meet the following requirements:

• Be approximately four to six pages in length (1200-1800 words), not including the required cover page and reference page.

• Follow APA6 guidelines. Your paper should include an introduction, a body with fully developed content, and a conclusion.

• Support your answers with the readings from the course and at least two scholarly journal articles to support your positions, claims, and observations, in addition to your textbook.

• Be clearly and well-written, concise, and logical, using excellent grammar and style techniques. You are being graded in part on the quality of your writing.

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer


Running Head: COCA-COLA


Institution affiliation



Coca-Cola Company was invented in 1886, in Atlanta by john Stitch. It is a multinational
company, a marketer retailer, and a manufacturer of non-alcoholic drinks distillates and
a public company such that it does not have one owner. Still, it is owned by many investors and
shareholders globally. Nevertheless, the largest shareholder of Coca-Cola is Warren Buffet, who
is an American businessman. The headquarters of the company is located in Atlanta, Georgia.
Coca-Cola has around 500 brands but only 20 of these brands that generate about $1 billion in
sales yearly. The leading brands of Coca-Cola include zero sugar, diet coke, and Coca-Cola
classic, although there more brands in the market that a lot of people can be unfamiliar. CocaCola operates in more than 200 countries. Coca-Cola is a global organization which works on a
local scale in each society where they conduct their business (Gertner & Rifkin, 2018).
Organizations environment
The organization environment of Coca-Cola includes both macro and micro factors.
Macro factors, also known as the external environment, includes social economic political legal
and technological factors that impact the organizations business. Internal factors or the
microenvironment consists of the workplace environment, motivational factors and employee's
relationship (Maas, 2019). Coca-Cola Company is developing a customer strategy aimed at
developing and expanding the position of its brand in the world market. The company has also
invested in a client growth approach through marketing promotions which has helped them get a
huge customer base in the nation. It operates increasing the customer's loyalty. Its external



environment includes inflation rate export and import management, inflation rate varying supply
and demand conditions and legal and technological ...

Timesaver (22290)
Cornell University

Just what I needed…Fantastic!

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