Humanities
Rutgers University Newark China Central Television Headquarters Discussion

Rutgers University Newark

Question Description

I don’t know how to handle this Art question and need guidance.

This is for architecture class. So please make sure you know what you're talking about. Write a well crafted response to these student posts. Use at least 1 scholarly reference, and address the student's points. Don't just say you agree or disagree. Say what you agree or disagree with respectfully, and why you do? 300 words for each response.

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For my module two contextual analysis discussion, I decided to pick an architecture known as the China Central Television (CCTV) headquarters. The main architects were Rem Koolhaas and Ole Scheeren and they decided to build the skyscraper in Beijing, China. The building is 768 feet and 51 stories in total. The construction of the tower started in 2004 and was finally finished in 2012. It is The Office for Metropolitan Architecture’s (OMA) largest project ever and its first major building in China. The two towers lean towards each other and merge to make a cantilever. The building’s has different purposes in which the first tower serves as an editing area and offices while the second tower is dedicated to news broadcasting. It is actually the tallest building in Beijing due to the collaboration of Chinese and European engineers. This example of architecture caught my attention while searching on the internet because of its looks and design. It is very unique to me because usually when a building looks interesting, it is not usually a skyscraper. The fact that the architect managed to make a tall building filled with many offices and still make it appealing to the eyes was fascinating to me. I feel like keeping the color he did helped give it a more professional look, but it was still a very nice color as well. The piece of art is so well-thought out and captures many people’s attention when they see it which is why I chose it. While listening to the architecture presentation, I found the cantilevers very interesting to read about. The pictures that were shown immediately caught my intention because I feel that modern and intricate designs more interesting. Cantilevers were not used until the nineteenth century, making them a later invented way of construction compared to other types. It took extensive thought in the making of this building because of the way it looks. Although it looks more unique in its shape, it still looks normal in the inside and has every function a regular building has. The building itself is made out of concrete and steel. Concrete, which was first made by the Romans, is made with hydrate lime, ash, and fist-sized rock. Reinforced concrete allows it to be shaped and formed into designs, which is what allows the building to have such a unique shape. The outside is made with steel. Steel is known to be used to make skyscrapers, for example this one, and for great expanses of interior space. I feel that using steel was the best option for this building because it allows it to look interesting, while still keeping it mature. If it was made with wood or only concrete, it would not look as nearly good as it does with steel. The style of the building is very unique. The style of a building can help a person know the environment of the building or what the building is for. For example, a courthouse would not have a unique style building with twists and turns in it. Instead, it would have a modern look with no designs on it. Strong vertical lines, like the CCTV tower, show authority and more professionalism. Although the skyscraper has its own unique style, it is still a building for workplace offices yet still gives off an appropriate look. The CCTV skyscraper is similar in a few ways to the oil painting that I analyzed in module one known as Sunflowers by Vincent Van Gogh. Vincent used much repetition of shape and color as well as the CCTV building. The painting repeated the shapes of sunflowers because there was a total of twelve and the color yellow was used in different in different shades to form the entire picture. The architect for this building decided to repeat the shape as well by making two L-shaped figured form together and by making the color of the building only a silvery-gray. This piece of architecture resembles Tae’s chosen artwork from the module one contextual two-dimensional analysis. He studied Thomas Couture’s oil painting known as The Romans of the Decadence. The piece of art uses repetition of color like the piece of architecture does. In the painting, Couture uses different shades of white and brown that put together the picture. The piece of architecture I chose uses the silverygray as the repeated color for this piece. Also, there are columns in the oil painting that incorporate line into the painting. They are positioned in the back, but center of the painting. The CCTV building also incorporates line because it is a very tall building; therefore, it directs your eyes going up and down. Although these are two completely different works of art, they still have their similarities. A social angle associated with this piece of architecture is class. The building itself is very sophisticated and shows much professionalism. The building being in downtown Beijing, China, gives it a more intellectual feeling. The people in the building work for a famous television company and the work they do there is valued. The skyscraper is wealthy considering where it is placed and how big the company is, so it accentuates the highbrow architectural type. The architect wanted the building to have class because it is a major building in Beijing and many people can view it. Overall, the architecture was very thought out and has a beautiful look to it. For my second contextual analysis discussion, I have decided to pick a new piece of architecture which is the Guitar-shaped Hard Rock hotel located in Hollywood Florida. This hotel was built by Steve Peck. Steve Peck is Hard Rock International main architect, and is from the Las Vegas-based firm Klai Juba Wald Architecture. This hotel took nearly 10 years to complete. This beautiul peace of architecture stands at a total of 450 feet tall has 638 hotel rooms, and has 36 stories in the hotel. The totalcost of this project was 1.5 billion dollars. This is the worlds first guitar shaped hotel. The Guitar hotel also has lights that you can see at night. The hotel has guitar strings in the middle of the building and on top of the building there is one bright light that shines in the night sky ( The light goes approximately another 100 feet above the actual building). The bright light appears to go much further than 100 feet when you are close to it and when you are far you it shines the whole sky. This piece of architecture interested me in so many ways as you don't see a building shaped as a guitar everyday. Another reason I picked this hotel to talk about is because when I lived in South Florida I saw this building progress and start from scratch, and to see where it is now and see how unique and authentic this design is just makes your mind blow. The design speaks for itself along with the electrifying lights that go with the amazing guitar shape. At night the hotel shines the whole city as you can see the hotel 10- 15miles away on the highway. The fact that this building is so tall with this shape and holding over 600 hotel rooms can be this beautiful in appearence is simply amazing and the architect has some real talent. The Lines in this piece of architecture give the building balance as the vertical lines and horizontal lines complement each other and make this building look balanced or proportioned. The building is humoungous compared to everything around which is why I consider that scale is a key factor to why this building looks so humoungous. When comparing my chosen art work from module 1 (cesi ńest pas une pipe) by painter Rene Magritte, to the Guitar hotel I chose for this module there is very little that is similar when you look at it by appearance although if you disect the two pieces of art a little deeper you see that Magritte's way of thinking does bring some simililarities between the two pieces of art. The hotel's art form is architecture as the art form from module one was a two dimensional painting. The hotel is a humoungous 450 foot colorful structure that stands out from miles away oppose to a painting you have to be less than 20 feet away to see clearly. The painting also doesn't stand out in color it is just a pipe with shading. The pipe has multiple laters of shading as the handle on the pipe is darker than the rest of the pipe. Below the pipe a sentence appears but nothing that drastically stands out. In Magritte's painting you see an image of a pipe but below the image the sentence reads this is not a pipe, which when looking at the building of a guitar you say to yourself this is a guitar but it is not a guitar when thinking at it in Magritte's point of view. Magritte would say this is not a guitar but this is a building. The social angle for the guitar hotel is culture. The minute this building started being built South Florida was certainly claiming this hotel as a tourist attraction. For years South Florida has renovated the highways, and nearby land to make this a real tourist attraction. South Florida brought this hotel into their culture as they saw this building is not a regular hotel but a piece of architecture that draws people's attention from miles away, the light up colors draw people here not just to stay at the hotel but also for, the mall inside the hotel, the multiple pools on the rooftop of the hotel or the pools down on ground level. With this building being at the heart of South Florida the building is now part of the culture as South Florida is known of a party city as the guitar gives a real party vibe with the bright lights all throughout the hotel. The work I analyzed in module one was Banksy's painting on the street. After reading and replying to the post about Banksy it really interested me how Banksy makes artwork mostly throughout the night so he stays anonymous and after all these years of beutiful paintings he still has been able to keep his identity a mystery. The Banksy painting and the guitar hotel have a few things in common as they are both colorful pieces of art and both really fit in downtown Miami. Wynwood walls is a very famous town for street art in Miami and Banksy's art would be a perfect fit in South Florida. The pieces of art in terms of size, shape and the type of artwork are completley opposite although both are beautiful and deserve to be appreciated in all aspects. ...
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Final Answer

Attached.

Guitar-shaped Hard Rock hotel

Name
Course
Institution
Date

1

Guitar-shaped Hard Rock hotel

Guitar-shaped Hard Rock hotel
Witnessing a beautiful piece of architect develops from the foundation to being an actual
building that is operational is one of the best experiences. You could have not have chosen a
better as you got to witness to the construction of this building from the start and you got all the
experiences on how construction was do...

Ben95 (13075)
Rice University

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