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Running head: PUBLIC RELATIONS
Communication is a very crucial aspect of the achievement of an organization objective.
Different organizations use different communication platforms to convey messages not only to
the employees but also to their customers. Wal-Mart Company uses multiple of these
communication platforms following significant advantages that come along with the
diversification. The organization mainly uses digital media platforms such as radio, television,
social medial, websites, and mobile app. In the communication strategy, Wal-Mart employs
various ways that aim at the achievement of two primary aims. First, communication is
established in such a way that it supports the business and the customers' needs through
consideration of their welfare. In this case, the organization creates a premium chan...
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