Business Finance
Saudi Electronic University Samsung Galaxy Fold Research Paper

Saudi electronic university

Question Description

Help me study for my Management class. I’m stuck and don’t understand.

  • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
  • · Students must mention question number clearly in their answer.

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College of Administrative and Financial Sciences Assignment 2 Deadline: 3/28/2020 @ 23:59 Course Name: Student’s Name: Course Code: Student’s ID Number: Semester: I CRN: Academic Year: 1440/1441 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. ASSIGNMENT-2 Weightage: 10 marks Learning Outcomes: 1. Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6). 2. Ability to collect, evaluate and synthesize consumers data to make objective and informed marketing decisions (Lo 2.7). Assignment No: 2 CRITICAL WRITING Today, there is a great multitude and varieties of new products available in stores and online, from which consumers can choose. Think about the new products you've seen in the past two or three years, then choose a new product from any category. Questions (2×5 = 10 Marks) 1. How would you define the attributes and benefits of the chosen product? 2. Define the core, actual, and augmented product benefits. 3. Briefly describe the steps in the new product development process. 4. Each product will have a life cycle, although its exact shape and length are not known in advance. Explain each step in the PLC. 5. What are the dimensions upon which a company manages its product portfolio? ...
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Final Answer

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Product Analysis
Student’s name

Product Analysis
Samsung Galaxy Fold
The Samsung Galaxy Fold is the new product chosen for the analysis below. It is a
product of the Samsung Group manufactured under smartphones.
Question #1: Definition of attributes and benefits of Samsung Galaxy fold
Samsung Galaxy fold is one of the latest smartphone innovations. Some of the attributes
of the product include the ability to fold, allowing the use of a smartphone, and upon opening,
allowing it to be used as a tablet. A large display of up to 7.3 Inches is a second attribute
associated with the product. Front and back display is another attribute associated with the
product, which makes it possible to use when the device is folded (BBC, 2019). The significant
benefit of using Samsung Galaxy fold is its versatility. The ability to fold it to get varying sizes
of its display increases its convenience allowing for its use as a persona mobile phone or as a
Question #2: Core, actual and augmented product benefits
The core benefit of the product includes it to allow t...

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