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First iPod Prototype of Steve Jobs Questions Discussion

Question Description

I’m trying to study for my Marketing course and I need some help to understand this question.

Abstract from ‘Smart or Crazy? What Steve Jobs Did with the First iPod Prototype’ by Henry Jay, 2 March, 2016.

“Steve Jobs announced the first iPod as a Mac-compactible product with 5GB hard drive that put 1,000 songs in your pocket. But before the event, something happened behind closed doors between Steve Jobs and Apple’s Engineers who produced the iPod.

When engineers working on the very first iPod completed the prototype, they presented their work to Steve Jobs for his approval. Jobs played with the device, scrutinized it, weighed it in his hands, and promptly rejected it. It was too big.

The engineers explained that they had to reinvent inventing to create the iPod and that it was simply impossible to make it any smaller. Jobs was quiet for a moment. Finally, he stood, walked over to an aquarium, and dropped the iPod in the tank. After it touched bottom, bubbles floated to the top.

“Those are air bubbles,” he snapped. “That means there’s space in there. Make it smaller.”

And that was how the tiny size of the first versions of iPod came into existence. All thanks to the Genius Steve Jobs.”


On the basis of the given abstract, your research, knowledge and experience answer the following in the Question and Answer format with minimum of 250 words.

Question 1- Assess the role Steve Jobs played as a leader in management and innovation of technology as he walked the engineers of Apple Inc. through the ‘challenges of technical team work’ while developing IPod. (2.5 Marks)

Question 2- Measure the innovative performance in the development of IPod with the help of variables such as- Response Time, New Product or Service and Quality etc. (Use a minimum of 5 variables) (5 Marks)

Questions 3- Place yourself in the boots of Steve Jobs and shed light on what steps you would have taken in leading the technological teams along with managing R&D and innovation during the development of IPod. (2.5 Marks)

NOTE: It is mandatory for the students to mention their references and sources.

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Final Answer


Running head: ABSTRACT


Abstract from ‘Smart or Crazy’
Institution Affiliation



Question 1
1. Assess the role Steve Jobs played as a leader in management and innovation of technology as
he walked the engineers of Apple Inc. through the ‘challenges of technical teamwork’ while
developing IPod. (2.5 Marks)
Steve Jobs played a transformational leadership role in the management and innovation
of technology. This role was evident when it came to his magnetic and inspiring qualities.
Steve Jobs had the drive to change the world (Isaacson, 2011), and he made people do things
they could not have done ever. Steve Jobs transformed the world by inventing a line of
products in the Apple Inc. Steve Jobs rejected a prototype the engineers brought for him.
This is because after playing with the device, he inspected and then weighed it but insisted
that it was big hence rejecting it. As much as the engineers insisted that they could not make
it smaller, Steve Jobs dropped the prototype of the iPod in an aquarium and noticed air
bubbles in it (Henry, 2016). He later asked the engineers to reduce their size because the air
bubbles ...

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