Co-branding can be highly creative and may offer extraordinary
opportunities for marketers and consumers alike. Would you agree?
Research co-branding using the Internet and the Ashford Online Library.
Discuss some examples of effective co-branding, and share links to
their web pages for your classmates to access. Then, respond to the
a. Why might two independent brands find co-branding beneficial for their overall marketing strategies?
b. What are the best conditions for a successful co-branding opportunity?
c. Speculate on an example involving two products that
are currently independent, but would likely benefit from co-branding.
Explain your rationale. Respond to at least two of your classmates’ postings.