Business Finance
Prince Sultan University Pepsi Corporate Social Responsibility PPT

Prince Sultan University

Question Description

I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?

please follow the word file attached i choose PepsiCo and also I will upload powerpoint slide as reference and try to use the vocabulary on it plus I need a powerpoint presentation.

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Ethics 301 Group Project (25 points). DUE DATE: 9 April 2019 The Group Assignment is divided into TWO types of submissions: A. Project report – (double-space, 12-point times new roman 10 – 15 pages) • Each group selects a company. • Groups should provide a description of the selected company containing basic info such as products and services, goals, financial information, operations, headquarters, structure, and so forth (description should not exceed half a page). • Describe the corporate social responsibility (CSR) and sustainability of the selected company. i. Refer to the CSR levels, and how they are being addressed by the company. ii. How the company is addressing the issues and concerns of all stakeholders not only shareholder. iii. Refer to the issues in social responsibility (social issues, consumer protection, corporate governance, and sustainability) • Describe specific CSR and sustainability practices and initiatives. • Describe the ethics program of the selected company. What are the components of the ethics program? Describe each component. Does the company address specific ethical issue? If so, how does the company address these ethical issues. • Suggest specific actions or initiatives to improve CSR and sustainability at the selected company and explain how the suggested actions or initiative will enhance CSR and sustainability. • Suggest specific actions or initiatives to improve the ethics program and explain how the suggested actions or initiatives will improve ethical decision making in the selected company. B. Presentation – (15 minutes) • Create a presentation covering the major points in the report. The grade will be based on the comprehensiveness of the report and the way both the report and presentation are articulated. The first page is a title page containing project name, course info, group names. Include a reference section that lists all the sources used in the report. It is also IMPORTANT that ALL members participate and contribute equally. All the best! Chapter 2 Stakeholder Relationships, Social Responsibility, and Corporate Governance ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. Learning Objectives  Identify stakeholders’ roles in business ethics  Define social responsibility  Examine the relationship between stakeholder orientation and social responsibility  Delineate a stakeholder orientation in creating corporate social responsibility ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 2 Learning Objectives (continued)  Explore the role of corporate governance in structuring ethics and social responsibility in business  List the steps involved in implementing a stakeholder perspective in social responsibility and business ethics ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 3 Relationships and Business  Business ethics, issues, conflicts, and success revolve around relationships.  Relationships are associated with both organizational success and misconduct  Businesses exist because of organizational relationships between employees, customers, shareholders, and the community ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 4 Stakeholders Framework  Stakeholder framework identifies the internal and external stakeholders who agree, collaborate, and engage in confrontations on ethical issues  Stakeholder embrace values and standard that dictate the acceptable and unacceptable corporate behavior.  Allows organizations to identify, monitor, and respond to the needs and expectations of stakeholder groups ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 5 Stakeholders  People who have a stake or claim in some aspect of a company’s operations, markets, and industry  The relationship between companies and their stakeholders is a two-way street. Stakeholders are influenced by business, but they also have the ability to affect businesses.  Approaches to stakeholder theory  Normative - Sets forth ethical guidelines that dictate how firms should treat stakeholders  Descriptive - Focuses on the actual behavior of a firm and addresses how decisions and strategies are made for stakeholder relationships  Instrumental - Describes what happens if a firm behaves in a particular way ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 6 Role of Stakeholders  Foster decision making  The level of social responsibility of an organization can be assessed by scrutinizing its effects on the issues of concern to its stakeholders  Provide resources that are critical to a firm’s longterm success ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 7 Types of Stakeholders Primary stakeholders • People whose support and resources are needed for a firm’s survival • Include employees, customers, and shareholders Secondary stakeholders • Do not engage directly in transactions with a company • Not essential to a firm’s survival • Include the media and trade associations ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 8 Figure 2.2 - Interactions between a Company and Its Primary and Secondary Stakeholders ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 9 Stakeholder Orientation  Degree to which a firm understands and addresses stakeholder demands  Consists of the following activities: 1. Organization-wide generation of data about stakeholder groups and assessment of the firm’s effects on these groups  Identify stakeholders groups  Analyse the power of each stakeholder groups and their ties to the firm.  Identify the stakeholder’ demands and concerns.  Evaluate the firm impact on the issue of importance to the ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license various stakeholders. distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 10 Stakeholder Orientation 2. Distribution of the generated data throughout the firm  3. The disseminations of stakeholders intelligence can be formally organized through newsletter and internal information forums. Responsiveness of the organization as a whole to the data generated  Initiative the firms take to ensure it abides or exceeds the stakeholders expectations and has a positive impact on the stakeholder issue.  These initiatives should be specific to a particular stakeholder issue. ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 11 Social Responsibility  The term ethics and social responsibility are often used interchangeably.  Social responsibility is defined as an organization’s obligation to maximize its positive impact on stakeholders and minimize its negative impact  Levels of social responsibility:  Economic  Legal  Ethical  Philanthropic ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 12 Figure 2.3 - Levels of Social Responsibility ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 13 Corporate Citizenship  Degree to which businesses strategically meet the economic, legal, ethical, and philanthropic responsibilities placed on them by their stakeholders  Dimensions  Strong sustained economic performance  Rigorous compliance  Ethical actions beyond what the law requires  Voluntary contributions that advance the reputation and stakeholder commitment of the organization ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 14 A selection of the world’s most ethical companies who have demonstrated their commitment to stakeholders. ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 15 Google • One of the most successful companies. • Competitive compensation and a fun workplace • Google Supplier Code of Conduct • Google for nonprofits • Green data center ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 16 Issues in Social Responsibility Social issues Consumer protection Sustainability Corporate governance ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 17 Issues in Social Responsibility  Social issues: jobs lost through outsourcing, health issues, poverty, obesity, smoking  Consumer protection: deceptive marketing, warning labels on products (smoking kills),product safety, stealth marketing  Sustainability: impact on environment. alternative energy- solar & wind, recycle.  Corporate governance: strong corporate governance mechanisms /code of ethics, ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 18 Importance of Stakeholder Orientation in Social Responsibility  Friedman’s view – (shareholder perspective) Stakeholders do not have any role in requiring businesses to demonstrate responsible and ethical behavior  Adam Smith’s view – (stakeholder perspective) Values that a firm should adopt to produce in a more socially responsible way correlates with the needs and concerns of the stakeholders  Stakeholder support for companies that are socially responsible enhances a firm’s profitability ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 19 Corporate Governance and Stakeholders  Corporate governance provides a formal system for accountability, oversight, and control  Accountability: Degree to which workplace decisions align with a firm’s goals and its compliance with ethical and legal considerations  Oversight : provides a system of checks and balances that limit employees’ and managers’ opportunities to deviate from policies and strategies and that prevent unethical and illegal activities.  Control is the process of auditing and improving organizational decisions and actions. ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 20 Corporate Governance and Stakeholders (continued)  Directors and officers of corporations - Fiduciaries for the shareholders  Directors perform a duty of diligence and share a duty of loyalty  Corporate governance establishes systems and processes for:  Preventing and detecting misconduct  Investigating and  Recovery  disciplining and continuous improvement The development of a stakeholder orientation should interface with the corporation’s governance structure ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 21 Some of the elements in a corporate governance structure ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 22 Models of Corporate Governance  Shareholder model  Goal - Maximize wealth for investors and owners  Focuses on developing and improving the formal system for maintaining performance accountability between top management and shareholders  Stakeholder model  Company is answerable to its stakeholders  Promotes stakeholder welfare along with corporate needs and interests ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 23 Board of Directors  For public corporations, boards of directors hold the ultimate responsibility for their firms’ success or failure, as well as for the ethics of their actions  Have a fiduciary duty  Assume ultimate authority for their organization’s effectiveness and subsequent performance  Governed by the amendments of the Federal Sentencing Guidelines for Organizations (FSGO) ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 24 Demand for Accountability and Transparency  Directors today are increasingly chosen for their expertise, competence, and ability to bring diverse perspectives to strategic discussions  Outside directors are thought to bring more independence to the monitoring function.  Outside directors are hired as they do not have vested interests  The concept of interlocking directorate is not illegal unless it involves a direct competitor  Interlocking directorate: Board members linked to more than one company ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 25 Executive Compensation  Compensation paid to executives of the company  How executives are compensated has become a controversial topic  Average CEO compensation of an S&P 500 company is nearly 11.7 $ millions  Ratio between the salaries of the highest-paid executives and the median employee wage should be less  Stakeholders support high level of compensation only when it is linked to strong company performance ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 26 Steps to Implementing a Stakeholder Perspective Assessing the corporate culture Identifying stakeholder groups and issues Assessing organizational commitment to social responsibility Identifying resources and determining urgency Gaining stakeholder feedback ©2017Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a c ...
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Final Answer

Hi, kindly find attached

Running head: PEPSICO CORPORATE SOCIAL RESPONSIBILITY

PepsiCo Corporate Social Responsibility
Student’s Name
Institution
Date

1

PEPSICO CORPORATE SOCIAL RESPONSIBILITY

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Introduction
PepsiCo, Inc. is known to be one of the greatest American corporations that manufactures
food, snacks, and what we all know and love, carbonated and uncarbonated drinks. PepsiCo,
Inc. has been one of the top best-selling soft drink brands in the world today. PepsiCo’s
mission, like most beverage food processing companies, is to provide their worldwide
customers with foods and beverages that are reasonable in price, tasteful, and easy to get to
when needed (Frito-Lay , n.d.). PepsiCo provides food and beverages for any time of the day
for their customers, as well as healthy snacks. PepsiCo’s vision is called “Performance with
Purpose”, which means to give a top-notch performance financially and be a positive
influence for the industry, society and environment (Bailey, 2014).
PepsiCo has different partners, some of which incorporates the workers, clients, the
administration, networks, chiefs, media, and investors. The vision, mission, and estimations
of the organization were totally planned with all of these partners as a primary concern. The
partners are the most dependable for finding innovative arrangements.
Corporate Identity and Ethics
The representatives are the most significant inside partners of any association. No vision,
crucial, qualities can be acknowledged without representatives. This is instituted in the
saying, "Cooperation makes a fantasy work". The vision of an organization must be executed
by the representatives. There is good customer-employee relationship in the company with
products delivered in time. Grievances and complaints are also received and communicated
quickly to the workers (Ehrlich, 2018). The employee directives are provided during
meetings and gatherings. Given that the business is dense with worker's organizations, the
board attempts its best to keep representatives glad in endeavors to forestall worker strikes,
which influences the reality. Since everything that PepsiCo does is for the client, their

PEPSICO CORPORATE SOCIAL RESPONSIBILITY

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criticism is viewed as most when settling on a significant choice. In this manner, PepsiCo
prompts their purchasers that their additional input is generally significant.
As PepsiCo's need is to turn out to be increasingly more socially and naturally capable, it has
made numerous steps in getting progressively maintainable. This is totally delineated in their
“Performance with Purpose” activity. Key nourishment data is currently accessible on the
bundling to help clients in settling on educated dietary choices (Hellman, 2016). As
individuals are needing increasingly useful juices, Pepsi presented “Tropicana Essentials
Probiotics” as with the increasing alert on the danger of sugar, soft drinks as 7Up currently
has diminished its sugar percentage. LIFEWTR, is the new product to be created by PepsiCo
as a water brand. This is the thing that recent college grads want. They see water bottle
structures as a design embellishment now. CEO Indra Nooyi expressed in an online article
that their more advantageous developments and changes of their portfolio are worth it. "The
pipeline of advancement from PepsiCo—including new Tropicana Essentials Probiotics,
growing the Sabra hummus brand into other nourishment classes like salsa, and Quaker
Breakfast Flats—are for the most part helping PepsiCo support deals in the U.S. Nooyi
flaunted that PepsiCo represented over 17% of advancement deals at U.S. retail, more than
the following four patrons consolidated (Kell, PepsiCo To Launch Premium Water Brand
LIFEWTR, 2016)."
PepsiCo's guidelines emphasize consumer loyalty, cooperation, profitability, and regard.
These expect to boost proficiency, development, and notoriety. These features the
organization's convictions which decide the choices made and activities taken (Beach, 2015).
The estimations of an organization direct representatives in their everyday execution of
undertakings and it additionally keeps the entirety of different partners steady.

PEPSICO CORPORATE SOCIAL RESPONSIBILITY

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Trends and Ethics
Patterns: Business Environment
The qualities of PepsiCo incorporate solid brand picture in the worldwide market, which
permits them to draw in new clients to the items they give. Their differing item blend takes
into consideration them to fulfill each conceivable client extending from those that affection
low quality nourishment to those that are more wellbeing cognizant. Another quality is their
effective promoting by using big names such as Beyoncé to publicize their items. The
shortcoming of PepsiCo, then again, incorporate low entrance outside of the US. Universally,
they are second to Coca-Cola who have a wider fanbase than them (Boxed Water, 2017).
They have started walks right now presenting items that are more beneficial. The greatest risk
to any business is rivalry.
Practices and Initiatives
1.

Millennials' effect on nourishment and drink needs. Recent college grads are turning

out to be more wellbeing and nourishment cognizant and are cautious with respect to what
they consume. Organizations that work in the nourishment and drink industry are being
forced to address nourishment related wellbeing and atmosphere challenges. A year ago, the
WHO prompted governments to assess soft drink with an end goal to prevent diabetes by
addressing it. Organizations as PepsiCo can react to this pattern by bringing down sugar and
the calorie substance of their items. This becomes a positive development for PepsiCo in light
of the fact that deals of pop have dropped by 3.2% in 2015 for the explanation that
individuals are progressively educated about the unsafe impacts of overabundance sugar
utilization.
2.

The significance of clean bundling a...

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UCLA

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