INTL 232 Stanford Market Opportunities for Canada Northern Fisheries in Asia & Europe PPT

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Obbgu

Business Finance

INTL 232

Stanford University

INTL

Description

I need an expert in power point presentation. Please follow instructions keenly and ensure top notch work. Avoid Plagiarism at all cost

Attached is a sample of how the individual ppt should resemble

The topic of the PPT is "Asian and European markets teem with opportunity for Canada's northern fisheries

I had also written a proposal on the same topic, I have attached it below

Also attached is the instruction documents

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INTL232 INSTRUCTIONS FOR GROUP PROJECT INTERNATIONAL MARKET RESEARCH Worth 25% of final mark • • • • • Week 9: Topics introduced Week 10: Topics confirmed Week 11: 5% individual research proposal (due midnight) Week 12: 10% individual final report (due midnight) Week 13: 10% group presentation on research proposal Students work in groups but submit individual work and receive individual marks. Instructions A. The group selects a company from GAC success stories list, and each member chooses a new market for the company. 1. The group uses this link https://www.international.gc.ca/world-monde/stories-histoires/tradecommerce.aspx?lang=eng to choose a company to whom you will send the research proposals. You will assist this company to export its product/service to new markets (one market per student.) 2. When choosing a new market, each member consults the list of Canada’s trade agreements to find the one that the company can benefit from (filter Status to “5 In force”). Use the “Most requested and new agreements” (CUSMA, CPTPP, and CETA.) You can also use other recent agreements. https://www.international.gc.ca/trade-commerce/trade-agreements-accords-commerciaux/agracc/index.aspx?lang=eng Consult “Step #4: Setting out: Identifying your target market” in GAC “Step-by-step guide to exporting 2017”: http://tradecommissioner.gc.ca/exporters-exportateurs/guide-exporting-guideexportation.aspx?lang=eng Please note: Taking advantage of a trade agreement when proposing a new market is optional but highly recommended. Group members can choose the same or different trade agreements. B. Resources 1. Consult the Market Research section on EDC website: http://www.edc.ca/EN/AboutExporting/Trade-Links/Pages/market-research.aspx. You should use most/all links on this site for your sources of data and information. The link “Conducting Market Research” by Canada Business Network is particularly helpful. 2. Consult the Data and Statistics section on EDC website: http://www.edc.ca/EN/AboutExporting/Trade-Links/Pages/data-statistics.aspx. You should use most/all links on this site for your sources of data and information. 3. Consult the Market Reports section on GAC website: http://www.tradecommissioner.gc.ca/eng/market-report-access.jsp 4. Consult the Related Resources section on GAC website: http://www.tradecommissioner.gc.ca/eng/related-resources.jsp 5. Consult sources suggested by GAC: www.tradecommissioner.gc.ca www.voyage.gc.ca www.intercultures.ca www.strategis.gc.ca www.transparency.org www.cia.gov (CIA World Factbook) www.export.gov/mrktresearch/ (U.S. Commercial Service) www.eiu.com (Economist Intelligence Unit) www.fitt.ca, www.tradeready.ca Other governments’ websites Note: Do not use other sources, unless you can prove that they are good sources. Mark will be deducted if you use other sources without showing that they are credible sources (such as Wikipedia.) C. Working on your Research Proposal See Template posted on eCentennial Length: 2 pages, plus title page, graphs and references Use multiple 1.15 or single line spacing, Times New Roman 12 points Format: Title Page Introduction Background Business Opportunity* Research Objectives* Methodology* (data collection methods: secondary, primary, quantitative, qualitative, sampling; data analysis techniques) Implementation Plan (time and cost estimates) Conclusion References * most important in a research proposal Required sources (at least 5): 1. At least 4 reputable Internet sources from at least four different organizations 2. One business journal article Reminder about writing: Each paragraph should have only one major point. The first sentence is the summary of the paragraph. The length of a paragraph should be 1/3 – ½ of a page. D. Working on your Research Report (Progress and Final) See Sample posted on eCentennial. Length: 4 pages (including 2 previous pages), plus cover letter, title page and references, tables, charts, graphs, pictures, maps Use multiple 1.15 or single line spacing, Times New Roman 12 points Format: Cover Letter Title Page Executive Summary * Introduction Background Business Opportunity* Research Objectives* Methodology (data collection methods: secondary, primary, quantitative, qualitative, sampling; data analysis techniques) Data Analysis Data Interpretation Business Implications* Conclusion References * most important Required sources (at least 8): 1. At least 5 reputable Internet sources from at least four different organizations 2. 2 business journal articles from at least two different journals 3. One printed book E. Working on your Group Presentation Please prepare PowerPoint for your presentation. See Sample posted on eCentennial. • Consult the article “Is your elevator pitch ready?” by Canada Business: https://canadabusiness.ca/blog/is-your-elevator-pitch-ready-1/ • How To Prepare an Oral Research Presentation: https://www.youtube.com/watch?v=LzIJFD-ddoI PowerPoint format (one slide each): Introduction (introduce speakers and structure of presentation). No student ID please. Background on the trade agreement(s) For each student, 3-5 slides: Business Opportunity Research Objectives Methodology (be specific, for example, who you will interview) / Sampling (be specific, for example, how you select your sample) / Implementation Plan (time and cost; be brief) Thank the audience and ask for questions Length: 8 minutes presentation + 2 minutes Q&A / group Marking Rubric for Individual Research Proposal and Report: Criterion PROFESSIONAL SOURCES APA CONTENT WRITING EFFECTIVENESS A+ level A level 4.5 points Used required sources and 4 or more additional professional sources. 4 points Used required sources and 1 - 3 additional professional sources Used in-text citation properly at least once for each source; used References properly without errors; provided proper sources for figures/graphs. Selected an excellent topic; provided an effective literature review, with strong analysis and logical reasoning. Used good template; wrote clearly and effectively, with consistency in font, spacing, and formats.. B level 3.5 points Used required sources. C level D level 3 points Used most (twothirds) of the required sources and/or unverifiable sources. 2.5 points Used only 1-3 required sources and/or unverifiable sources. F level 0 - 1 point Did not follow instructions on professional sources; OR did not provide sources; OR plagiarized sources (put in source(s) that you did not use). Used in-text Used in-text citation Used in-text Used in-text Did not use in-text citation properly properly at least citation for most citation only a citation; at least once for once for each sources; used few times; OR provided links each source; used source; used References OR used only in the References References properly, with 6 - References with References section; properly with 1 - properly, with 3 - 5 9 errors; 10 or more errors. OR did not provide 2 errors; provided errors; provided OR did not a References proper sources for sources for provide proper section. figures/graphs. figures/graphs. sources for figures/graphs. Selected an Selected a good Selected an Did not follow Did not follow excellent topic; topic; provided a acceptable topic; instructions in instructions on provided a good literature provided some selecting a topic; content; thorough review, with good literature review, OR did not OR did not provide a literature review, analysis and logical with some provide a proper proper literature with good reasoning. analysis and literature review review and analysis, analysis and acceptable logical and/or analysis, with serious errors logical reasoning. reasoning. with errors in logical reasoning. in logical reasoning. Used good Used satisfactory Used acceptable Did not use Did not use template; wrote template; wrote template; did not satisfactory satisfactory template; clearly and clearly, with write clearly, with template; AND/OR did not concisely, with consistency in font, some consistency OR did not write write clearly, with consistency in spacing, and in font, spacing, clearly, without c many serious errors: font, spacing, and formats; 3 – 5 typo and formats; 6 onsistency in OR plagiarized. formats; 1 - 2 errors. 9 typo errors. font, spacing, or typo errors. formats; 10 or more typo errors. Marking Rubric for Group Presentation (with individual marks) Criterion A+ level 4.5 points Content: - Business opportunity - Research objectives, methodology, and sampling Professional sources PowerPoint quality A level 4 points B level 3.5 points C level 3 points D level 2.5 points F level 0 - 1 point Excellently presents the opportunity Effectively presents the opportunity Sufficiently present the opportunity Adequately presents the opportunity Present the opportunity acceptably Does not clearly identify the opportunity Excellent Effective Good Adequate Acceptable Inadequate Indicates sources excellently Indicates sources effectively Indicates sources with no errors Indicates sources adequately Indicates a few sources only OR with many errors Attractive, Attractive, Attractive, Attractive, Not attractive, effective, easy easy to follow, easy to follow, easy to follow, many errors to follow, no no errors only a few many errors errors errors Does not indicate sources Excellent Effective Good Adequate Acceptable Inadequate Handles the questions excellently Handles the questions effectively Handles the questions properly Handles the questions adequately Handles the questions satisfactorily Does not handle the questions satisfactorily Not attractive, difficult to follow, many serious errors Speaking skills (articulation, proper rate, proper pronunciation, good posture, eye contact, enthusiasm, confidence) Q&A REVISED INTL232 INSTRUCTIONS FOR GROUP PROJECT INTERNATIONAL MARKET RESEARCH Worth 25% of final mark Due dates March 23: Topics (case study and export markets) confirmed • The group coordinator signs up on Discussions. Week 12: 10% individual PowerPoint presentation on research proposal Please upload a PowerPoint file with video recording on eCentennial by Week 12 Friday midnight. • We combine 5% written proposal and 5% presentation = 10% presentation. • Please see the PowerPoint format below and the sample provided, with at least 8 slides. Each student will upload a PowerPoint file with video recording. • At least 5 sources are required. Week 13: 15% individual research report Please upload a Word file on eCentennial by Week 13 Friday midnight. • Assuming that each student receives research funding from the company to conduct secondary and primary research. • Please see the Word format below and the sample provided, with 3 pages of writing, singled-spaced. Each student will upload a Word file. • At least 8 sources are required. Students work in groups but submit individual work and receive individual marks. Instructions A. The group selects a company from GAC success stories list, and each member chooses a new market for the company. 1. The group uses this link https://www.international.gc.ca/world-monde/stories-histoires/tradecommerce.aspx?lang=eng to choose a company to whom you will send the research proposals. You will assist this company to export its product/service to new markets (one market per student.) 2. When choosing a new market, each member consults the list of Canada’s trade agreements to find the one that the company can benefit from (filter Status to “5 In force”). Use the “Most requested and new agreements” (CUSMA, CPTPP, and CETA.) You can also use other recent agreements. https://www.international.gc.ca/trade-commerce/trade-agreements-accords-commerciaux/agracc/index.aspx?lang=eng Consult “Step #4: Setting out: Identifying your target market” in GAC “Step-by-step guide to exporting 2017”: http://tradecommissioner.gc.ca/exporters-exportateurs/guide-exporting-guideexportation.aspx?lang=eng Please note: Taking advantage of a trade agreement when proposing a new market is optional but highly recommended. Group members can choose the same or different trade agreements. 1 B. Resources 1. Consult the Market Research section on EDC website: http://www.edc.ca/EN/AboutExporting/Trade-Links/Pages/market-research.aspx. You should use most/all links on this site for your sources of data and information. The link “Conducting Market Research” by Canada Business Network is particularly helpful. 2. Consult the Data and Statistics section on EDC website: http://www.edc.ca/EN/AboutExporting/Trade-Links/Pages/data-statistics.aspx. You should use most/all links on this site for your sources of data and information. 3. Consult the Market Reports section on GAC website: http://www.tradecommissioner.gc.ca/eng/market-report-access.jsp 4. Consult the Related Resources section on GAC website: http://www.tradecommissioner.gc.ca/eng/related-resources.jsp 5. Consult sources suggested by GAC: www.tradecommissioner.gc.ca www.voyage.gc.ca www.intercultures.ca www.strategis.gc.ca www.eiu.com (Economist Intelligence Unit) www.fitt.ca, www.tradeready.ca Other governments’ websites, such as the countries of the export markets. Note: Do not use other sources, unless you can prove that they are good sources. Mark will be deducted if using other sources without showing that they are credible sources (such as Wikipedia.) C. Working on your individual PowerPoint Presentation on research proposal The purpose of a research proposal is to get the funding necessary for your research. Each student will upload a PowerPoint file with video recording. At least 5 sources are required. • Consult the article “Is your elevator pitch ready?” by the Government of Canada: https://canadabusiness.ca/blog/is-your-elevator-pitch-ready-1/ • If you have not recorded in PowerPoint before, consult “How to make a video in PowerPoint”: https://www.youtube.com/watch?v=D8JV3w4TOVw PowerPoint format (one slide each). Please see the sample provided. 1. Introduction (introduce your group, highlight your own). First and last names only, no ID. 2. Background (on the product/service) 3. Business Opportunities 4. Research Objectives 5. Methodology / Sampling 6. Implementation Plan (time and cost) 7. Conclusion 8. References (at least 5 sources) 2 • At least 4 reputable Internet sources from at least 4 different organizations • One business journal article Length: 3 – 5 minutes / presenter Please note: - Each research objective needs to include: 1) the specific data to be collected by the researcher: “to determine average consumer spending per year on fruits” rather than “to determine demand for fruits” (“demand” is not specific; how do you measure “demand”?) 2) the purpose of / reason for collecting such data: “in order to develop a pricing strategy for fruit products in the ___ market” - Methodology and sampling need to be specific: 1) secondary data: include the names of the sources you will use 2) primary data: include details on who you will interview, conduct focus groups, your samples, etc. - Each source listed in References needs at least one in-text citation. - Feel free to have up to 10 slides. D. Working on your individual Research Report Assuming that each student receives research funding from the company to conduct secondary and primary research. Each student will upload a Word file. Length: 3 pages, plus references, tables, charts, graphs, pictures, maps, etc. Use single-spaced, Times New Roman 12 points Format: [* most important] Executive Summary (optional) 1. Introduction 2. Background 3. Business Opportunities* 4. Research Objectives* 5. Methodology (data collection methods: secondary, primary, quantitative, qualitative, sampling; data analysis techniques) 6. Data Analysis 7. Data Interpretation 8. Business Implications* 9. Conclusion References (at least 8 sources) • At least 5 reputable Internet sources from at least 4 different organizations • 2 business journal articles from at least 2 different journals • One printed book (such as research textbooks) 3 Please note: - When paraphrasing, please do not change key words. For example, do not change “interior design” to “inside framework”, because it changes the meaning of the words, and it affects your marks for content and writing effectiveness. If using word-for-word a whole sentence or a whole paragraph from a source, please use quotation (“”) rather than paraphrasing. - Write the Executive Summary last, but put it first (1/2 – 2/3 of a page). - Each paragraph should have only one major point. The first sentence is the summary of the paragraph. The length of a paragraph should be about 1/3 – ½ of a page. - Each source listed in References needs at least one in-text citation. - It is fine to have a little less or more than 3 pages. Marking Rubric for Individual PowerPoint Presentation with Video Recording (10%). Late penalty: 10% per day. Criterion PROFESSIONAL SOURCES CONTENT - Business opportunity - Research objectives, methodology, and sampling POWERPOINT QUALITY A+ level A level B level C level D level F level 4.5 points 4 points 3.5 points 3 points 2.5 points 0 - 1 point Indicates sources excellently Indicates sources effectively Indicates sources with no errors Indicates sources adequately Does not indicate sources Adequately presents the opportunity Indicates a few sources only OR with many errors Present the opportunity acceptably Excellently presents the opportunity Effectively presents the opportunity Sufficiently present the opportunity Excellent Effective Good Adequate Acceptable Inadequate Attractive, effective, easy to follow, no errors Attractive, easy to follow, no errors Attractive, easy to follow, only a few errors Attractive, easy to follow, many errors Not attractive, many errors Not attractive, difficult to follow, many serious errors Excellent Effective Good Adequate Acceptable Inadequate Does not clearly identify the opportunity SPEAKING SKILLS (articulation, proper rate, proper pronunciation, good posture, eye contact, enthusiasm, confidence) 4 Marking Rubric for Individual Research Report (15%). Late penalty: 10% per day. Criterion PROFESSIONAL SOURCES APA CONTENT WRITING EFFECTIVENESS A+ level A level 4.5 points Used required sources and 4 or more additional professional sources. 4 points Used required sources and 1 - 3 additional professional sources Used in-text citation properly at least once for each source; used References properly without errors; provided proper sources for figures/graphs. Selected an excellent topic; provided an effective literature review, with strong analysis and logical reasoning. Used good template; wrote clearly and effectively, with consistency in font, spacing, and formats. B level 3.5 points Used required sources. C level D level 3 points Used most (twothirds) of the required sources and/or unverifiable sources. 2.5 points Used only 1-3 required sources and/or unverifiable sources. F level 0 - 1 point Did not follow instructions on professional sources; OR did not provide sources; OR plagiarized sources (put in source(s) that you did not use). Used in-text Used in-text citation Used in-text Used in-text Did not use in-text citation properly properly at least citation for most citation only a citation; at least once for once for each sources; used few times; OR provided links each source; used source; used References OR used only in the References References properly, with 6 - References with References section; properly with 1 - properly, with 3 - 5 9 errors; 10 or more errors. OR did not provide 2 errors; provided errors; provided OR did not a References proper sources for sources for provide proper section. figures/graphs. figures/graphs. sources for figures/graphs. Selected an Selected a good Selected an Did not follow Did not follow excellent topic; topic; provided a acceptable topic; instructions in instructions on provided a good literature provided some selecting a topic; content; thorough review, with good literature review, OR did not OR did not provide a literature review, analysis and logical with some provide a proper proper literature with good reasoning. analysis and literature review review and analysis, analysis and acceptable logical and/or analysis, with serious errors logical reasoning. reasoning. with errors in logical reasoning. in logical reasoning. Used good Used satisfactory Used acceptable Did not use Did not use template; wrote template; wrote template; did not satisfactory satisfactory template; clearly and clearly, with write clearly, with template; AND/OR did not concisely, with consistency in font, some consistency OR did not write write clearly, with consistency in spacing, and in font, spacing, clearly, without many serious errors; font, spacing, and formats; 3 – 5 typo and formats; 6 consistency in OR plagiarized. formats; 1 - 2 errors. 9 typo errors. font, spacing, or typo errors. formats; 10 or more typo errors. Complying with the Academic Honesty and Plagiarism Policy Penalty will be applied as follows. Please consult the Academic Honesty and Plagiarism Policy. - Using a source without acknowledging it (even when the student paraphrased and did not copy word-for-word): 20% deduction per source. - Did not use a source but put it in the References section: 20% deduction per source. - Plagiarizing one sentence (or almost a sentence): 10% deduction per sentence. - Plagiarizing one paragraph (or almost a paragraph): 50% deduction per paragraph. - Using report file(s) from current or previous students: 75% deduction Thank you for your cooperation. 5 MARKET RESEARCH PROPOSAL FOR THREE FARMERS Presenter #1 – Export to Australia Presenter #2 – Export to Mexico Presenter #3 – Export to New Zealand Presenter #4 – Export to Vietnam Background about Camelina Oil • Camelina is a cooking oil that is extracted from a type of oilseed called “camelia sativa” (Health Canada, 2019) • Camelina oil is high in polyunsaturated fats, and low in saturated fats. This helps control blood cholesterol and avoid heart disease • Camelina oil is rich in vitamin E, omega-3 and omega-6 fatty acids (Bitty, 2012) • Its high vitamin E content provides stability and long shelf life of 12 months without refrigeration (Robertson, 2018) Business Opportunities • High butter prices encourage consumers to switch to edible oils in Mexico (Euromonitor International, 2019) • Trade Commissioner Service of Canada states that agriculture and food offer the highest opportunity for Canadian companies when it comes to exporting into Mexico (2019) Research Objectives • To identify the comparative features of the products currently existing in the Mexican oil market and areas of use and market shares of such brands in order to outline the most effective marketing strategy for camelina oil • To determine average monthly disposable income and average monthly spending on edible oils of Mexicans in order to form the most suitable pricing and promotion strategy in Mexico • To identify and analyse key supply-side and demand-side trends in Mexico when it comes to “healthy” cooking oil, and forecasts on market trends and growth in order to provide clear anticipations on the sales prospects for camelina oil Methodology • Secondary sources: • • • • Statistics Canada, Industry Canada, Health Canada Governmental regulations on food and oil market EuroMonitor International’s reports Other reliable sources • Primary sources: • Online surveys an questionnaires with consumers and food businesses to find out consumers’ and restaurant business owners’ preferences and perceptions. • In-person interviews with the representatives from the consulates and Trade Commissioner Service of Canada to collect export advice and information. Implementation Plan Four main steps are decided upon to implement the research: • Initiate Research to Analyze the Current Consumer’s Demand of Oil and Average Income in the Country Based on Secondary Data: 1 week (15%) • Design the Survey Question Addressing Health Perspective of Cooking Oil that Consumers are concerning about: 2 days (10%) • Data Collection: 5 days (40%) • Data Analysis in Accordance to the Secondary Data Obtained in Step 1: 1.5 weeks (25%) Maximum time: 4 weeks Estimated budget: 11,000 CAD Conclusion • We plan to conduct market research and determine market potential to export culinary camelina oil from Canada to Mexico. • With CPTPP and CUSMA, this research will be valuable in providing helpful suggestions for Canadian businesses to take advantage of Mexico’s culinary camelina oil market. • My colleagues will present the opportunities of exporting to Australia, New Zealand and Vietnam. References Bitty, M. T. (2012). Dickinson Sold On New Cooking Oil. Financial Post. Retrieved from https://business.financialpost.com/entrepreneur/dickinson-sold-on-new-cooking-oil Euromonitor International (2019). Edible Oils in Mexico. Retrieved October 7, 2019, from https://www.euromonitor.com/edible-oils-in-mexico/report Health Canada (2019). Camelina Oil. Retrieved November 16, 2019, from https://www.canada.ca/en/health-canada/services/food-nutrition/genetically-modified-foodsother-novel-foods/approved-products/camelina-oil-novel-food-information.html The Canadian Trade Commissioner Service (2019). Trade Commissioner Service – Mexico. Retrieved November 17, 2019, from https://www.tradecommissioner.gc.ca/mexicomexique/index.aspx?lang=eng Three Farmers (2019) The Three Farmers Brand. Retrieved from http://threefarmers.ca/brand Robertson, J. (2018). Camelina: a new oil boom (in the kitchen). The Globe and Mail. Retrieved from https://www.theglobeandmail.com/life/food-and-wine/food-trends/camelina-a-new-oilboom-in-the-kitchen/article4182466/ Asian and European Markets Team with Opportunity for Canada's Northern Fisheries Submitted to: By: Date: INTERNATIONAL MARKET RESEARCH 2 International Market Research Asian and European Markets Team with Opportunity for Canada's Northern Fisheries Introduction In the world that we are living in today, globalization has efficiently decreased trade obstacles between nations, improved transport, and communication, fostered the world trade cycle, and enhanced significant progress of companies. Canada has not been left behind on these and has taken advantage of globalization to establish trade links with emerging and developed economies. Canada has continuously established strong trade relations not only in N. America but also in other countries in other parts of the world including Europe’s strongest economies like the United Kingdom. For many decades now, the commercial relationship between the United Kingdom and Canada has continuously improved. In the whole of Europe, the UK is Canada’s first commercial partner and fifth in the world. In 2018, the merchandise trade between them reached a value of $25.52 billion (Trade Relations between Canada and the UK in the event of Brexit, 2019). Canada's major foreign direct investment sources are Luxembourg, Netherlands, United States and the UK is forth. There are more than 700 UK companies that are already operating in Canada. Besides, the UK is ranked as the second destination for Canada’s investments carried out abroad. Also, the two countries collaborate a lot in research areas such as innovation, technology and science (Canada and the United Kingdom relations, 2019). But all these could not have been achieved were it not for the many trade agreements signed between the two countries. The key trade agreements include; the Canada-European Union Comprehensive Economic and Trade Agreement (CETA) and world trade organization agreement on trade facilitation (TFA). The following table shows Canadian exports to the UK. Though there is a slight decrease in Canadian exports to the UK, strong trade relations remain intact. Background INTERNATIONAL MARKET RESEARCH 2 Turbot is a type of flatfish that is commonly found in the inshore waters and is a good source of food. Shrimp on the other hand is a marine crustacean and is also edible. Both turbot and shrimp are among the kinds of seafood whose demand is increasingly rising. The two of them have also been classified as good sources of quality proteins needed for the normal functioning of the body. Seafood has been said to contain vitamins, trace elements, minerals and n-3 polyunsaturated fatty acids. All these nutrients promote proper functioning of the nervous system, lower risk of heart problems, promote brain growth and have anti-cancer elements. Seafood also helps create food security and sustainability as they provide a diverse nutrient. Research conducted by the Food and Drug Administration (FDA) has conducted wide research about the benefits of seafood to the human body. They found that indeed over 200 people out of 250 participants showed improved cardiovascular systems thanks to the n-3 PUFAs found in them. Apart from that, epidemiological research conducted by EPIC (European prospective investigation of cancer proved that indeed regular consumption of fish reduces the threat of diabetes especially type 2 to be specific. Business opportunities Considering the nutritious benefits found in turbot and shrimp and other fish, the United Kingdom market provides a good opportunity for interested Canadian fisheries companies Asian and European markets teem with opportunity for Canada’s northern fisheries, 2019). The UK creates a huge opportunity for fisheries since the population is increasing and the demand for food is rising not only in the country but in the rest of Europe. The commercial ties between the two are projected to grow rapidly thanks to the CETA agreement that was effected in 2017. 98% of the tariffs will soon be eliminated allowing for business between them to thrive. However, it is worth noting that the UK exit from the EU will not affect trade relations between the two and consumers and industries will continue operating as per the CETA terms. The border procedures will be simplified under the TFA as well as modernize them to ease business between the two countries (WTO Agreement on Trade Facilitation (TFA), 2018). The two major agreements provide companies like Qikiqtaaluk Corporation with a huge chance to go and explore the United Kingdom's seafood market. The two agreements will expose Canadian fisheries companies to a potential market with more than 66 million consumers. Research objectives 1. To determine the UK's monthly average spending and disposable income on seafood products to guide the process of coming up with the best promotion and pricing strategy. 2. To recognize the characteristics of seafood currently existing in the UK market, the market shares they enjoy, and their main areas of use so that it will be easy to formulate the best marketing strategy for honeybee products. 3. To discover and assess the key demand and supply-side trends of the UK on seafood products and what is their perceptions. This will help anticipate the sales prospects for seafood varieties. Methodology This research will employ both qualitative and quantitative studies to correct both secondary and primary data for purposes of evaluating the market potential of seafood in the UK. INTERNATIONAL MARKET RESEARCH 2 The marine management organization will be a good source of secondary data. Also, data will be gathered from the marine and fisheries agency website. A total of 250 UK residents will be subjected to questionnaires that shall be distributed through social media platforms. Facebook is the favorite platform where UK consumers and business owners will be reached to give first-hand information. Besides, a total of 210 Canadians shall be subjected o surveys to determine the effectiveness of seafood consumption. Implementation plan This process will involve 4 key steps as explained below: 1. 2. 3. 4. Planning and design-states actions that will be used in research: 3 weeks Data collection-5 weeks Data analysis-4 weeks Dissemination-2 weeks The research will take an estimated time of 14 weeks in which a budget of 20,000 CAD will be required. For step 1, 15% will be allocated while 25% will be set aside for step two. Step three and four will get 30% and 15% allocation respectively. The rest 15% will incur any other needs likely to arise during the process. Conclusion The purpose of this study is to shed light on the potential of the UK market as far as seafood products from Canada are concerned. Currently, the two countries are experiencing healthy trade ties thanks to TFA and CETA. The United Kingdom's economy is currently performing well and is projected to grow constantly in the next 50 years and this is good news for Canadian companies ready to explore UK’s seafood market (Delimatsis, 2017). INTERNATIONAL MARKET RESEARCH 2 References Asian and European markets teem with opportunity for Canada’s northern fisheries. (2019, July 29). Retrieved from https://www.international.gc.ca/world-monde/storieshistoires/2019/CPTPP-qikiqtaaluk.aspx?lang=eng Canada and the United Kingdom relations. (2019, May 14). Retrieved from https://www.canadainternational.gc.ca/united_kingdomroyaume_uni/bilateral_relations_bilaterales/index.aspx?lang=eng Delimatsis, P. (2017). The evolution of the EU external trade policy in services–CETA, TTIP, and TiSA after Brexit. Journal of International Economic Law, 20(3), 583-625. Trade Relations between Canada and the UK in the event of Brexit. (2019, March 21). Retrieved from https://www.sshrc-crsh.gc.ca/society-societe/community-communite/ifcaiac/evidence_briefs-donnees_probantes/canada-uk/de_mestral-eng.aspx WTO Agreement on Trade Facilitation (TFA). (2018, August 31). Retrieved from https://www.international.gc.ca/trade-commerce/trade-agreements-accordscommerciaux/agr-acc/wto-omc/wto_tfa-omc_afe.aspx?lang=eng&_ga=
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ASIAN AND EUROPEAN MARKETS TEAM
WITH OPPORTUNITY FOR CANADA'S
NORTHERN FISHERIES

Introduction

• Globalization has efficiently decreased trade obstacles between nations,
improved transport, and communication fostered the world trade cycle and
enhanced significant progress of companies.

• Canada has continuously established strong trade relations not only in N.
America but also outside the continent, including Europe's most robust
economies such as the United Kingdom.

• For many decades now, the commercial relationship between the United
Kingdom and Canada has continuously improved. In the whole of Europe, the
UK is Canada's first commercial partner and fifth in the world.

• UK is ranked as the second destination for Canada's investments carried out
abroad.

Background

• Turbot is a type of flatfish that is commonly found in the inshore waters and is a
good source of food. Shrimp, on the other hand, is a marine crustacean and is
also edible.

• Both turbot and shrimp are among the kinds of seafood whose demand is...


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