Writing
LLD 100A CSU Security Challenges In Trust Building in E Commerce Essay

LLD 100A

California State University East Bay

LLD

Question Description

I don’t understand this English question and need help to study.

I have wrote an rhetorical analysis essay and I need a revision for that

the requirement is to choose a journal/article that related to your major then write a rhetorical analysis essay base on that.

I selected http://www.ccsenet.org/journal/index.php/ijbm/article/view/0/41471 as the resource.

see attachments for more details

Unformatted Attachment Preview

1 Rhetorical Analysis Introduction A rhetorical analysis is an essay that breaks a work into parts and then explains how the parts work together to create a certain effect—whether to persuade, entertain or inform. The rhetorical analysis includes the introduction, rhetorical appeals, rhetorical strategies, and conclusion. The article to be analysed in this paper is titled “Recent Trends And Security Challenges In TrustBuilding in E-Commerce.” The article was written in 2019 by Yeow C. Tan, an author and a graduate from the University of Mississippi in the United States. The circumstances under which the article was written revolve around the failure by people to fully implement e-commerce in their businesses due to lack of trust for one another. Research done in the past has shown that there are many issues that restrict people from using the internet. Notably, it is prone to many challenges that diminish its chances as a transaction method. Security challenges result in lack of trust among the users, and it is for this reason that several people do not embrace the use of online platforms to buy and sell their products. Rhetorical Situation Audience The target audience for this research are customers from all businesses worldwide in the current technology era, who experience insecurity and trust issues when transacting online. Purpose Tan’s purpose of writing the article was to enlighten readers on how they can employ technology in their businesses, and why it is a strategy that they should implement. Tan develops his argument by addressing various challenges through several ways such as gaining insight into an 2 issue and then supplying them with respective remedies that can mend the problem. Here, his goal is to appeal to businessmen to adopt the internet as the best and convenient way to perform business transactions. Ultimately, the reader will be able to learn how to embrace the current trend of transacting online, and how they can effectively address challenges that come with online transactions. Context Tan greatly applies the rhetorical appeal of logos and ethos in this research. These help him affirm his message to the reader. It is vital to note that they also create a rhetorical mode consisting of the definition, contrast, comparison, and exemplification. This paper performs a critical analysis of Tan’s article “Recent Trends And Security Challenges In Trust-Building in ECommerce,” identifying the different rhetorical appeals/strategies used and utilizing examples from the article to illustrate their use. Rhetorical appeals Logos Tan is very logical in expressing himself through the article. For instance, he has tackled the issues by coming up with problem statements that fine-tune the goals of his research and then developing a well-designed methodology. In his methodology, he uses secondary sources like published books, internet, and journals to extract information linked to e-commerce security concerns in business. He also performs qualitative research to provide the actual impact of damages incurred due to unsecured e-commerce usage in business. The fact that he has applied SPSS to analyse data enhances the quality of his computations. Overall, through his 3 methodology and analysis, Tan offers logical support to his main point, which lead him to draw conclusions that help the user get deeper insights into e-commerce and its challenges. Ethos This is a rhetorical appeal that convinces readers that the information presented is credible. They establish the speaker’s authority to speak on the subject. Tan’s article is done by a university graduate who is a professional researcher in business disciplines as seen in his educational background. Furthermore, he has generated many references as listed in the references section. In regard to significance, Tan’s work is recommendable as it has information that is appealing to the audience. As an example, he offers prospects into the e-commerce by the year 2020. He also shows changes that have taken place in the past in the e-commerce sector, making readers understand the progress made in e-commerce over the years (Tan 229). Overall, therefore, the author expresses full credibility to the readers all through the article. Rhetorical strategies Definition Tan applies this strategy appropriately by explaining the meaning of several important terms and situations that arise in his research paper. For example, he offers an extremely clear definition of e-commerce and marketing automation in his introduction. He describes e-commerce as the process of regulating online transactions via the internet and marketing automation means the automation of business mail and scheduling of posters in the social media that provide the opportunity for doing business in layman’s language (Tan 229). Also, the reader can easily understand the meaning of artificial intelligence by reading his work. After studying his work, readers will also learn several recent trends in the challenges that face e-commerce like service 4 denial, which implies the hindering of authorized users from accessing a site. He says counterfeit websites are online sites that contain false information that misleads the public or steal the user’s data (Tan 229). He also describes them as malicious websites and programs that create havoc and cause damage to sabotage activities of a computer system. Stealing by hackers, unauthorized access to confidential data, and in other cases the issue of computer network disruption and theft among many other unfamiliar terminologies are also key technological challenges defined by the author. Comparison/ Contrast Tan makes good use of comparison in the article. Comparison simply means depicting how two things are different from one another. As an example, the popularity of mobile use versus desktop use in e-commerce at different times is a comparison. As presented by his research work, today, the use of mobile phones is gaining much popularity because they make it easy to transact online when compared to desktops, which were commonly used in the early stages of ecommerce. Nevertheless, just like mobile phones, desktops still make a remarkable contribution to e-commerce. Another comparison is done on the working-class situation globally by 2020. He shows through his research on e-commerce shoppers that the use of e-commerce globally will be highest in the Asian pacific zone by eighty-five percent as shown in McKinsey proposals (Tan 230). After keenly examining e-commerce and internet banking users’ security report of 2018, Tan posts a chart that compares the percentages of several ways to protect account holders on the internet while maintaining the security of e-commerce platforms. The highest ranking way is regular accounts monitoring, which has an over 90 percent score, and the least ranking way is the 5 use of prepaid cards, which has a 42.4 percent. In contrast, by studying Kuzic Joze's work, he deduces that most of the subscribers in these online banking services strictly monitor their money in the accounts frequently as a way of safeguarding their wealth from fraudsters (Tan 230). Exemplification Tan makes use of exemplification to extend his ideology by providing the reader with more examples and information on the threat of viruses as key challenges in the use of e-commerce. For instance, puts much emphasis to show how issues related to the creation of viruses like Trojan horses and worms destroy computer systems, causing a significant halt to all their operations. Using such details, Tan expresses how dangerous viruses are, and explains that the audience needs to have a firewall or a means to protect their computer systems from attack by malicious people (Tan 229). This is key in ensuring security as well as smooth running of their online operations today and in the future. Conclusion Tan is successful in applying rhetorical appeals and strategies to articulate his points. In the article, he makes great use of logos through the manner in which he expresses the recent trend in the challenges facing e-commerce that hinder trust-building today. He shows the reader that data security is paramount when setting up an e-commerce business. By providing a list of references, Tan uses the rhetorical appeal of ethos. The definition strategy is also properly employed to educate the audience the meaning of various unfamiliar terminologies in the report. Further, comparison and contrasts are perfectly used to reveal several examples to the audience to help them understand the significance of his research work. However, I have a suggestion to make in the way he has presented numerical data. I think there is a need to explain more about these 6 figures since they anchor the author’s statements and their analysis is vital to enlighten readers. In general, however, I have found the article very useful and helpful in describing today’s technological trends and security challenges hindering the building of trust in e-commerce. Work cited Tan, Larry. “Recent Trends and Security Challenges in Trust Building in E-Commerce.’’ University of Mississippi, USA, November 2019, pp. 226-231. Available at http://www.ccsenet.org/journal/index.php/ijbm/article/view/0/41471 ENG / LLD 100A Rhetorical Analysis Assignment 2018 Purpose & Audience Purposes: • • To develop your understanding of rhetoric by investigating how a writer constructed a professional document or text in your major field To practice analytical thinking and clear writing1 Audience: Your instructor, your classmates, and other faculty members on the ENGL & LLD 100A review committee. Writing Steps Step 1: Select a document to analyze Choose a piece of writing that was written by a professional in your major or a field that is closely related to your major. The text should be at least 3 pages long so that you will have enough material to analyze and write about. These writings may include, but are not limited to: • Academic and trade publications (journals, newsletters, articles) • Company web sites (Internet and Intranet) • Professional society web sites (e.g., Federal or State Bar Association, the National Association of State Foresters, Society for Technical Communication, etc.) • Internal correspondence (the audience is within the same company or organization as the writer), for example: memos, policy & procedure documents, reports such as audit reports, project status reports, proposals, lab reports, etc. • External correspondence (the audience is outside the same company or organization as the writer), for example: letters or reports to customers or vendors, sales or marketing materials, external blogs, newsletters, etc. Note: There are many sample documents available on the web. Use a Google search to find these in your discipline. You can also ask people you know who are working in your major field for a document they may have written. Ask your professors in your major courses for suggestions as well. Step 2: Analyze the paper you selected As a preliminary step, before you actually write the first draft of your paper, try to answer the following questions about the document you are analyzing: • • • • • • • What do you think was the author’s purpose in producing this writing? Who was the intended audience? What genre does it represent? What style and tone did the author use? (formal, informal) What rhetorical appeals did the writer use? (ethos, pathos, and logos—these terms will be explained in class) What strategies were used to develop ideas? (description, narration, process analysis, compare and contrast, cause and effect, etc.) How is the text organized, and why do you think the author chose this particular organizational pattern? Is there a particular format that is used? 1 This assignment has been adapted from a similar one developed by Julian Heather and Fiona Glade at CSU Sacramento. 1 ENG / LLD 100A • • Rhetorical Analysis Assignment 2018 Why do you think the author included or omitted particular information? What kinds of evidence did the author include to support his/her point of view, and how was that evidence used? Step 3: Decide which rhetorical appeals and strategies you will focus on in your paper. A writer might use many appeals and strategies, but some are more important than others in achieving the writer’s purpose. So you need to be selective; choose those that you think are the most important (or most interesting) and write about them in your body paragraphs. Step 4: Write your first draft (see “Suggested Organization” below). Step 5: Participate in Peer Review of First Draft On the day of the peer review, bring to class the following: • • • A copy of your first draft (approximately 1300 words single-spaced; see “Suggested Organization”) A copy of the document that you analyzed A copy of the peer review form Step 6: Write the Second Draft for Teacher Conference Use the feedback from your peer reviewer to guide you as you revise and create a second draft. When you come to the conference, bring the following: • • • A copy of the paper that you analyzed Your second draft (aim for 1500 words) Your peer reviewer’s comments Step 7: Write and submit the Third Draft (in most cases, this will be the Final Draft) Using the feedback you got from your instructor, revise your paper and submit it to Canvas (depending on your instructor). Please follow the format guidelines given below. Suggested Organization of your Paper Introduction Write an introductory paragraph with several sentences that do the following: • • Introduce the paper you plan to analyze. Identify the author and describe the circumstances under which the paper was written. (You may have to guess based on the content and purpose.) Give the full title of the paper, when it was written and who was the intended audience. Describe what you think was the writer’s purpose: What did he/she want to achieve? What do you think the author wanted the reader to think or do after reading this paper? Identify the rhetorical appeals and strategies used by the author, and identify those that you plan to discuss in your analysis (preview statement). Note that you do not have to discuss in depth all of the strategies the author uses. Analysis Each paragraph in the body should have its own topic sentence and a unified focus. For this analysis, you could write one paragraph on each of the rhetorical appeals/strategies you 2 ENG / LLD 100A Rhetorical Analysis Assignment 2018 mentioned in the introduction. In each of these body paragraphs, it is useful to: • • • Define the rhetorical appeal/strategy you are going to write about (you may quote or paraphrase from your course readings) Quote or paraphrase 2-3 examples from the paper that illustrate the use of that appeal/strategy Explain how or why the example illustrates the appeal/strategy and how the appeal/strategy contributed to author’s purpose Conclusion The purpose of the conclusion is to (a) summarize briefly the main points of your analysis and (b) explain the significance of your analysis by considering the following questions: • • • What conclusions can you draw about the role in general of rhetorical appeals and strategies in producing clear communication through writing? Was the author successful in using the various rhetorical appeals and strategies for the intended audience and purpose? Give examples. What changes might you recommend to the author to better achieve his/her purpose? Format Guidelines • Your final draft should be approximately 1500 words, with 1-inch margins and 12 point Times Roman font. Use headings and subheadings for the sections to guide the reader. Please number your pages. • The final draft of the report is to be submitted on Canvas. • Make sure you save your document as a Word document. Things to Keep For Your Portfolio • • • • A copy of the document that you chose to analyze. All drafts produced for this assignment. A copy of instructor comments and peer reviews on your earlier drafts. A clean (unmarked) copy of your final draft Important Dates First draft due (1300 words min); Mandatory peer review Conference with instructor -- bring a 2nd draft based on peer review (1400 words min) Semi-Final draft due on Canvas (1500 words) 3 Student Name Date LLD 100A Instructor Name RHETORICAL ANALYSIS OF A PROFESSIONAL DOCUMENT INTRODUCTION A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ ANALYSIS OF RHETORICAL STRATEGIES Rhetorical Appeals Ethos A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA. Pathos A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA. Development of Ideas Narration A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA. Cause and Effect A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA. Etc. – as many sections as you need CONCLUSION A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA. A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DLKJFA;LDKFJA;DJA;LDJKFA;LDJF;LAJDF;LAKJDFL;ASJ;FLJAD;LFJA;LDKJF;LJ A;DL ...
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Final Answer

Attached.

Surname 1
Student’s Name
Professor’s Name
Institution
Date
Rhetorical Analysis
Introduction
The article to be analyzed is the "Recent Trends And Security Challenges In TrustBuilding in E-Commerce." The article was written in 2019 by Yeow C. Tan, an author and a
graduate from the University of Mississippi in the United States. The article talks about the
failure of people to fully implement e-commerce in businesses due to a lack of trust among them.
Research done in the past has shown that many issues restrict people from using the internet.
Notably, it is prone to many challenges that diminish its chances as a transaction method.
Security challenges result in a lack of trust among the users, and it is for this reason that several
people do not embrace the use of online platforms to buy and sell their products. Also, there is a
loss of information, such as financial information and employees' information, through the works
of cybercriminals. Another reason why people do not use E-Commerce is the third party entry
that makes the data stored in the system to be less confidential.
Rhetorical Situation
Audience
The target audience for this research is customers from all businesses worldwide in the
current technology era, who experience insecurity and trust issues when transacting online. They

Surname 2

are people who are affected much by the problems that are experienced while using ECommerce.
Purpose
Tan's purpose of writing the article was to enlighten readers on how they can employ
technology in their businesses, and why it is a strategy that they should implement. Tan develops
his argument by addressing various challenges in several ways, such as gaining insight into an
issue and then supplying them with several remedies that can mend the problem. Here, his goal is
to appeal to business people to adopt the internet as the best and convenient way to perform
business transactions. Tan also aims at creating awareness that the challenges facing ECommerce exist and suggested possible solutions for countering them. Ultimately, the reader
will be able to learn how to embrace the current trend of transacting online and how they can
effectively address challenges that come with online...

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