Business Finance
Tata Nano The People’s Car Case Study

Question Description

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Tata “Nano”: The People’s Car

Your assignment this week will focus on the case study Tata “Nano”: The People’s Car. We move to the country of India, home to 1.35 billion people and local car manufacturer Tata Motors. The Tata Group, a local Indian conglomerate, is important to the social fabric of India with companies in media, telecom, retail, and real estate, among other local industries. Tata Motors saw a need for an inexpensive automobile that could be built with a family in mind and came up with the Nano, dubbed “The People’s Car”.

Reflecting on this week’s content focusing on ethical leadership; develop an essay making decisions for the following questions.

  1. What inspired Tata Motors to build the Nano?
  2. What innovative steps did Tata undertake to design the Nano in a way that would meet the $2,500 price tag?
  3. How did Tata Motors address quality issues while developing the budget car?
  4. What was the political risk of developing a low budget car in India?
  5. Would it have been advantageous for Tata Motors to have formed an alliance with another automobile company in developing the Nano? If so, why?
  6. Would this car be popular in countries outside of India? Why or why not?
  7. Would you say Tata is an ethical leader in the automotive industry? Why or why not?

Your well-written paper should meet the following requirements:

  • Be 5-6 pages in length, which does not include the title page, abstract, or required reference page, which are never a part of the content minimum requirements.
  • Use APA style guidelines.
  • Support your submission with course material concepts, principles and theories from the textbook and at least five scholarly, peer-reviewed journal articles.

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Final Answer

Your assignment is completed.

OUTLINE FOR THE PEOPLE’S CAR:
Task: Short essay on The People’s Car.
The 1st paragraph;
Introduction
The 2nd and 3rd paragraph;
Inspiration behind Nano
The 4th and 5th paragraph;
Innovative steps in the design of Nano
The 6th paragraph;
Quality issues while developing Nano
The 7th paragraph;
Political risk while developing Nano
The 8th paragraph;
Advantage of an alliance
The 9th paragraph;
Popularity outside India
The 10th and 11th paragraph;
Ethical leadership in automotive industry

The last paragraph;
Conclusion


Running head: THE PEOPLE’S CAR

1

The People’s Car
Students Name
Institution Name

THE PEOPLE’S CAR

2
Abstract

Tata is a company with a vision of revolutionizing the transportation sector in India with the
introduction of an economical car called the Nano. This essay seeks to explain different aspects
that made the company decide to create the car. Additionally, the essay also seeks to identify
personal opinion concerning the innovating product.

THE PEOPLE’S CAR

3
Introduction

A car is a product that most families consider a priority product to ease transportation from
one point to another. This is the case with India since most of the families are made up of more
than four individuals. Hence with a population of 1.35 billion local manufactures, Tata motors
have a vast market option. The market is continuously filled with a variety of individuals with
different tastes in automobile products. One of the innovative ways that Tata taped into the
market was by the introduction of an economical car that could be afforded by a majority of the
population. This case was called the Nano, which was a family car. This essay seeks to explain
the reception that the new innovative product from Tata received after its launch.
Inspiration behind Nano
The primary motivation behind the Tata Nano car was the ability to create an automobile
that people can afford. In most instances, people in India often preferred buying motorcycles to
move about from one place to another. But there was one challenge, Tata Motors Chairman
Ratan Tana observed that families in India often would travel as many as four on scooters. This
was because cars were considered very expensive, and most families in India co...

EagleEye1 (25581)
New York University

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