Business Finance
MGT 401 Saudi Electronic University Google Strategic Management Paper

MGT 401

Saudi electronic university


Question Description

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  • Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks)
  • Classify the products of your selected company based on the BCG matrix. (fill out the table in the answer sheet)(1 mark)
  • Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark)
  • Describe the structure of your selected company. (1 mark)

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Final Answer

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College of Administrative and Financial Sciences

Assignment 1- Strategic Management
(MGT 401)
Deadline: 02/03/2020 @ 23:59
Course Name: Strategic Management

Student’s Name: Amal Nasser Asiri

Course Code: MGT 401

Student’s ID Number:160125055

Semester: I

CRN: 21132
Academic Year: 1440/1441 H

For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of

Level of Marks: High/Middle/Low


Strategic Management of the company ‘X’

Structure of the project
This project aims to study the strategic management of your selected company ‘X’. It includes
three main parts:
- Part 1: Assignment 1= Environmental scanning & strategy formulation.
- Part 2: Assignment 2= Strategy implementation.
- Part 3: Assignment 3= Evaluation and control.
Description of the company ‘X’

It is a company from your choice;
From real national or international market;


It is publicly traded company;


Produces and commercializes more than one product;
Sufficient information about the strategies of the company, its functions, structures and
product lines are available;
This company should have at least one partnership with other company (es) (alliances, joint
venture, arrangement…).


If you face any ambiguity regarding the choice of the corporation, kindly feel free to ask more
clarification from your instructor.

Assignment 1: Part 1 of project
Environmental scanning & strategy formulation
Learning outcomes:
1. Understand the basic concepts and terminology used in Strategic Management. (Lo 1.2)
2. Identify opportunities and threats as well as strengths and weakness in the operating environment of
hypothetical and real-world organizations (Lo 2.9)
3. Understand issues related to strategic competitive advantage in organizations (Lo 2.2)
4. Identify appropriate strategies for different situations (Lo 3.1).

Assignment Questions

(5 Marks)

1. Briefly present your selected company (name, industry, nationality, location, size, activities,
products…) (Max 200 words).

(0.5 mark)

2. Determine the opportunities, threats, strengths and weaknesses of your selected company by
completing the SWOT matrix below. (1 mark)
3. Does your selected company have social responsibility? If yes, discuss its impact on
competitive advantage of the corporation. (Max 400 words) (1 mark)
4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five forces
of competition framework, assess the power of the buyers, suppliers and substitutes of your
chosen company. How formidable are the barriers to entry and how intense is the rivalry
among existing firms? ( 2 marks)
5. What is the competitive strategy used by your selected company? Justify. (0.5 mark)

Assignment Answers:
1. Briefly present your selected company (name, industry, nationality, location, size,
activities, products…) (Max 200 words).

(0.5 mark)

Google Company was started in 1998 by Larry Page and Sergey Brin. It is an
international American company located in Menlo Park, California in the U.S. Its parent company is
Alphabet Inc. In 2019 the company had more than 114,096 employees. The ...

Kevins_Jr (11406)
Cornell University

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