Writing
BAS Strategy & Planning of Alvin Solution Research Paper

Bakersfield Adult School

Question Description

Can you help me understand this Business question?

You have an idea for a new company but need to attract investors. To do so you create a report to potential investors detailing what you hope to carry out with your new company. In your eight- to ten-page report:

  1. Briefly identify the company and provide a short explanation.
  2. Write a Grand Strategy plan addressing the 15 elements of grand strategy:
    1. Concentrated Growth
    2. Market Development
    3. Product Development
    4. Innovation
    5. Horizontal Acquisition
    6. Vertical Acquisition
    7. Concentric Diversification
    8. Conglomerate Diversification
    9. Turnaround
    10. Divestiture
    11. Liquidation
    12. Bankruptcy
    13. Joint Ventures
    14. Strategic Alliances
    15. Consortia, Keiretsus, and Chaebols
    16. Evaluate three types of business strategies (low-cost, differentiation, and speed-based) and determine which is most appropriate for the business you choose based upon your Grand Strategy. Justify your choice. A combination of business strategies is acceptable as long as you explain the reasoning behind your approach.
    17. Describe how you would implement your business strategy and assess the functional tactics you would implement.

The length and formatting requirements include:

  • Eight to ten pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.
  • Formatted according to the APA
  • Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook.


  • Locate a variety of sources dealing with ethics, CSR, and business management.
  • Gather information specific to different aspects of business ethics.
  • Access writing and citing help.

Your paper should be eight to ten pages in length and conform to APA Include at least three scholarly references in addition to the course textbook.

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

Running Head: STRATEGY AND PLANNING

Strategy and Planning
Name
Institution
Course
Date

1

STRATEGY AND PLANNING

2
Strategy and Planning

1. Briefly Description of the Company
Alvin Solutions is a networking and software solutions startup Company that intends to venture
into the cloud computing market sector. The company intends to take advantage of the dynamic
trends in the cloud computing industry to exploit emerging opportunities to expand its revenue
streams and profitability. Being a new Company, Alvin Solutions intends to make a
breakthrough by providing cloud computing and software solution services to both individual,
corporate, and small business clients. The company is aware of the stiff rivalry in the software
and cloud computing market and thus intends to come up with stringent measures of cushioning
its operations and business process from imminent collapse. The company will thus focus on the
development of software for cloud computing services as its core business objective.
Grand Strategy Plan Addressing the 15 Identified Elements
Concentrated Growth
Alvin Solutions will pursue a concentrated growth strategy by focusing on increasing its
market share in its current markets. Using the concentrated growth strategy, Alvin Solutions Inc.
will undertake operations that would enable it to achieve market dominance within the software
development and cloud computing market segments. With the current state of the market, which
signals high demand and stability, pursing the concentrated growth is likely to impose fewer
business risks on the company (Bryson, Edwards & Van Slyke, 2018). The company will thus
seek to develop more software solutions that meet the diverse needs and desires of its diverse
target customers. The company's objective will be to attract and retain new customers as well as
create customer loyalty, thus capturing more customers from its competitors. To attract the nonusers, the company will have to invest in marketing its software and consoles but remaining
confined to its current markets.

STRATEGY AND PLANNING

3
b. Market Development

Alvin Solutions Inc. will pursue the market development growth strategy to identify and
develop new target market segments for its cloud computing and software solution products. The
company hopes to expand the total market of its product by venturing into new market segments
such as consultancy, systems development, and software engineering. This strategy will help the
company to convince non-customers to start seeking its services by building a strong brand and
reputation that every target client would wish to be associated with at all times (Solomon, 2014).
The company will pursue a market development strategy because its core busies operations of
cloud computing n and software development have clients across the world.
c. Product Development
Alvin Solution will seek to design and develop its software and cloud computing
solutions to differentiate itself from the products offered by the competitors who are already in
the market. The company will invest in research and development to design its products with the
latest technological advancements in the market. The most important thing for Alvin Solution is
to tailor its products and services to meet the dynamic and diverse needs of its diverse customer
segments (Solomon, 2014). The company will thus rely on the trends and insights in the cloud
computing and software sector to remain relevant a...

Doctor_Ralph (22013)
UT Austin

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