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March 25, 2020
Reputation economy can be defined as an environment whereby brands are established
with regard to the general perception of online activity and the assurance of the offline delivery.
Reputation economy creates an environment that serves as a centralized database for
international recruiters and a permanent record for personal brands. This results in a growing
marketplace where one’s professionalism is treated as a commodity that is judged, commented
on and rated by the feedback provided by consumers. Therefore, negative feedback can result in
the diminishing of a brand publicly, whereas positive feedback will likely result in the creation of
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