Business Finance
BUS 103 Reputation Economy and Personal Branding Reflective Paper

BUS 103


Question Description

Can you help me understand this Business question?

Research the internet for "Reputation Economy" and explain in two or three paragraphs what it is and how companies are using it. Then analyze your online activity.

In your own words, create and describe a personal brand for yourself. Then, look at your personal social media profiles and online activity and do the following:

  • Create a personal image statement of no more than one sentence. Look on the internet for sample statements to get an idea, but don't copy any, come up with your own.
  • Identify and list any content on your profile(s), such as comments, pictures, connections, communities/groups you belong to, etc. that do not match your brand.
  • Clean up what you identified does not match your personal brand/image.
  • Add content that complements your personal brand/image.
  • Identify adds or sites you go to regularly and list those that you should stop visiting.

Your paper should be about two page long. Please follow the writing requirements on Canvas or use MLA format.

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Final Answer

Attached is the complete work. Let me know if you may require any correction or clarification. Goodbye

Surname 1
March 25, 2020
Reputation Economy
Reputation economy can be defined as an environment whereby brands are established
with regard to the general perception of online activity and the assurance of the offline delivery.
Reputation economy creates an environment that serves as a centralized database for
international recruiters and a permanent record for personal brands. This results in a growing
marketplace where one’s professionalism is treated as a commodity that is judged, commented
on and rated by the feedback provided by consumers. Therefore, negative feedback can result in
the diminishing of a brand publicly, whereas positive feedback will likely result in the creation of
new opportun...

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