Business Finance
SEU Exploring the Development Potential of Saudi Arabian Airlines Discussion

Question Description

I don’t know how to handle this Management question and need guidance.

Instructions – PLEASE READ THEM CAREFULLY

  • All answered must be typed using Times New Roman (size 12, double-spaced) font.

Assignment Regulation:

are encouraged to use their own word.

  • Citing of references is also necessary in APA style.

Assignment Structure:

Learning Outcomes:

  • Explain the forces driving and evaluate the impact of globalization (CLO: 1.3)
  • Analyze the effects of culture, politics and economic systems in the context of international business (CLO: 1.9, 2.1)
  • Carry out effective self-evaluation through discussing economic systems in the international business context (CLO: 3.6)

Report Writing

Select any publicly listed Saudi Company that operates in GCC, and write a (minimum of 1000 word) report covering the following points:


  • Present the study report with clear Introduction and Conclusion including your own views.
  • Using SWOT analysis, analyze the external and internal environment of your selected company.
  • Analyze the political, economic, cultural and legal challenges the company currently faces in any of the country it operates (select one country in which the company operates for this analysis).


Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

Running head: SAUDI ARABIAN AIRLINES

1

Saudi Arabian Airlines
Student’s Name
Professor’s Name
Course Title
Date

SAUDI ARABIAN AIRLINES

2

Saudi Arabian Airlines
The airline market is increasingly becoming competitive with newcomers entering the
market. Companies compete by offering numerous service packages. Saudi Airlines are among the
airline companies that strive to deliver their best to remain sustainable in an ever-changing market.
Saudi Arabian Airlines (Saudia) was the first airline Company within the Arabian Peninsula, which
started in 1945. By 1982, the Company entered the tourism market and created the program of
Saudia World Holidays. Today, this Company operates over 140 aircrafts and also offers other
essential services. This essay elucidates on the global strategies of Saudia, through a focus on its
SWOT analysis and challenges the Company faces.
Saudia operates unique types of products and services through a unique marketing strategy.
Its strategy focuses on branding its products with the name and logo of Saudi airlines. Secondly, the
Company differentiates its services from competitor services. Also, Saudia depends on social media
as a significant marketing platform. Lastly, the Company strives to ensure customers are ever
pleased and fulfilled. For this reason, the Company's mission focus on enhancing its reputation and
boosting its image within the GCC and abroad.
SWOT Analysis
Saudia relies on SWOT analysis to evaluate its market performance to make necessary
changes and improvements to its business operations. It has three significant strength areas that
include pricing power, asset leverage, and supply chain. Saudia charges relatively cheap costs of ...

MercyK254 (19666)
Carnegie Mellon University

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