Business Finance
BUS 101 NYU Marketing Mix and Product Life Cycle Discussion

BUS 101

New York University

BUS

Question Description

I’m working on a Business exercise and need support.

1) Name the 4 main strategies of the Marketing Mix, and then state what must be identified and described before establishing and implementing any of those strategies. b) Discuss what positioning is (in other words, define it), and, then, briefly explain what is meant by a brand and how positioning relates to the development of a brand. c) Define brand loyalty and describe in-depth an example of a brand consumer our loyal to. [Hint: the first level is brand recognition.]

2) Please give me a full understanding or the product life cycle including each cycle and explain what each cycle represent. I would also like an example of a brand or product for each stage of the life cycle along with rational for the example.

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Final Answer

Attached.

Running head: MARKETING MIX AND PRODUCT LIFE CYCLE

Marketing Mix and Product Life Cycle
Student Name
Institution Affiliation

1

MAREKTING MIX AND PRODUCT LIFE CYCLE

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Marketing Mix and Product Lifecycle
1.
a. Price, product, place and promotion are the major strategies used in the marketing
mix. Before selling any product to targeted consumers, one must identify the specific
need or demand of the consumers. There is also a need to identify the potential
customer before selling a particular product to them. Before setting a price to a
product, there is a need to unders...

puritymaruga (8090)
University of Virginia

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