Business Finance
Saudi Electronic University Market Plan for Debi Duty Free Discussion

Saudi electronic university

Question Description

I need help with a Marketing question. All explanations and answers will be used to help me learn.

Learning Outcomes:

  • Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies (Lo 1.1).
  • Explain issues pertaining to marketing environment both internally and externally (Lo 1.2)
  • Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (Lo 1.3 & 3.4).
  • Utilize strong analytical skills and tools to develop objective and effective marketing plan (Lo 4.3 & 4.5).
  • Demonstrate ability to think independently and systematically on the subject of developing the business feasibility assessment of marketing plan development. (LO.3.7)

Marketing Plan

From the real international market, select a company of your choice wishing to start its activities in Saudi Arabia. The Company hired you as Marketing Manager of Saudi Arabian Region.

You have to establish a marketing department starting from the Analysis of the market, formulate overall marketing goals, objectives, strategies, and tactics within the context of an organization's business, mission, and goals designing and planning the entire function.

Write a Marketing Plan considering the following

  • Introduction, Goals and Objectives
  • Environmental Analysis
  • Target Market Analysis
  • SWOT Analysis
  • Marketing Mix (4 P’s ) Analysis

To introduce this section you should include the "mission statement" of the business; an idea of what its goals are for customers, clients, employees and the consumer.

  • Introduction about the business.
  • Business vision and mission
  • Business objective.
  • Products and services offered

Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers.

Identify the target market, describing how the company will meet the needs of the consumer better than the competition does.

Conduct a SWOT analysis for your chosen company based on your research.

Strengths: List the strengths of the business approach;

Weaknesses: Describe the areas of weakness in the company's operations;

Opportunities: Examine factors that may improve the business's chances of success;

Threats: List the external threats to the business' success.

Describe each of the 4Ps of your chosen company.

Product or Service

Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where the product sits in comparison to similar products/services now available.


Identify the location of the business, why it is located there (strategic, competitive, economic objectives), the expected methods of distribution, and timing objectives.


Describe the type of promotional methods that will be used. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, social media and newspaper ads.


The prices of the products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin.

(with references APA style)

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer



Market Plan for Debi Duty Free Outline
Institutional Affiliation




Debi Duty-Free Company Dubai
Following the massive upgrade on its infrastructure, Dubai has been the go-to place when
it comes to a holiday destination. It is hard to imagine that a few decades back, the whole area
was a desert covered in nothing but sand. After its transformation, Dubai has become the most
visited tourist city in Asia accounting for tens of millions of visitors annually. This is the main
reason we chose to open a branch of our duty-free company here.
Goals and Objective
Our main goal is to expand the Debi Brand and make it a global brand. This will be done
through strategic expansion and acquisition of local shops. The vision of DDF is to provide
quality services and products and ensure our clients receive the best customer service in the
whole world.
Environment Analysis
The environmental analysis was done using the PEST format. We analyzed the political,
economic, social and technological market forces.
Target Market Analysis
The target market in Dubai is huge. Though the competition is high due to the number of
duty-free companies operating in the city, the market is still open to new entrants. Our target
market will be the shoppers and tourists passing through the Dubai Airport as well as those who
frequent malls.
SWOT Analysis
We now analyze the strength, weaknesses, opportunities, and threats of our market plan.


Market Mix Analysis
Market mix analysis will be done through the ...

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