ECOM425 – Virtual Organisation Management
Semester 2 (2019-2020) – Case Study
Course: ECOM 425
Academic Year: 1440-41
student grade: (out of 8)
Level of the Mark:
ECOM 425 - Virtual Organization Management
Semester 2 (2019-2020) - Internal Assessment
This is an individual assessment, which is a part of the course score. It
requires effort and critical thinking.
• Assignment 2(Case Study-Four Questions)-8 Marks
The submission method of all should be through the Blackboard only.
CASE STUDY -
LinkedIn is a social networking website for people in professional jobs. Founded in 2003,
LinkedIn connects the world's professionals to make them more productive and successful. With
more than 645+ million members worldwide, including executives from every Fortune 500
company, LinkedIn is the world's largest professional network. The company has a diversified
business model with revenue coming from Talent Solutions, Marketing Solutions, and Premium
Subscriptions products. LinkedIn could be defined as a Multi-Sided Platform. Headquartered in
Silicon Valley, LinkedIn has offices across the globe. Users can make connections with other
people they have worked with, post their work experience and skills, look for jobs, and look for
workers. The site is available in many languages, including most European
languages, Japanese, Korean, Indonesian, and Malay.
Growth was slow at first. In 2005 LinkedIn introduced services that allowed companies to post job
listings and search the network for prospective employees. In addition to these professional
services, LinkedIn allows companies to advertise on the site. In December 2016, Microsoft
completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud
and the world’s leading professional network.
The business model is organized around four pillars:
Learning & Development
Talent Solutions: LinkedIn Recruiter allows enterprises and professional organizations to find,
contact and hire highly qualified passive and active candidates based on Advanced searches,
15 Million Students Helped!
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