Business Finance
ECOM 425 Saudi Electronic University Virtual Organization Management Linkedin Case Study

ECOM 425

Saudi electronic university

ECOM

Question Description

I’m studying for my Management class and don’t understand how to answer this. Can you help me study?

  • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
  • Assignments submitted through email will not be accepted.
  • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
  • Students must mention question number clearly in their answer.
  • Late submission will NOT be accepted.
  • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
  • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
  • the answers should be above 2 pages

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ECOM425 – Virtual Organisation Management Semester 2 (2019-2020) – Case Study Course: ECOM 425 Student name: Academic Year: 1440-41 Students number: Semester: 2nd student grade: (out of 8) Section: 21381 Level of the Mark: InstructorName: Signature Dr.Gokulkumari Govindasamy Level ECOM 425 - Virtual Organization Management Semester 2 (2019-2020) - Internal Assessment Instructions • This is an individual assessment, which is a part of course score. It requires effort and critical thinking. • Assignment 2(Case Study-Four Questions)-8 Marks • The submission method of all should be through the Black board only. Assignment 2: CASE STUDY - Linked LinkedIn is a social networking website for people in professional jobs. Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 645+ million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, and Premium Subscriptions products. LinkedIn could be defined as a Multi-Sided Platform. Headquartered in Silicon Valley, LinkedIn has offices across the globe. Users can make connections with other people they have worked with, post their work experience and skills, look for jobs, and look for workers. The site is available in many languages, including most European languages, Japanese, Korean, Indonesian, and Malay. Growth was slow at first. In 2005 LinkedIn introduced services that allowed companies to post job listings and search the network for prospective employees. In addition to these professional services, LinkedIn allows companies to advertise on the site. In December 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network. The business model is organized around four pillars: • • • Talent Solutions Learning & Development Marketing Solutions • Premium Subscriptions Talent Solutions: LinkedIn Recruiter allows enterprises and professional organizations to find, contact and hire highly qualified passive and active candidates based on Advanced searches, InMail service and Talent Pipeline Management. Learning & Development: Back in 2015, LinkedIn had bought an online learning company called Lynda for $1.5 billion. Lynda was integrated into LinkedIn as the learning and development platform for professionals. In short, subscription members can get access to thousands of professional courses. Thus, this segment of the business is subscription-based as well. Marketing Solutions: The marketing solution is the part where LinkedIn uses its member’s user base to let other businesses advertise their products or services. There are six products in this area: • Sponsored Updates • LinkedIn Ads • Sponsored in Mails • Display Ads • Ads API • Elevate The last segment is related to the premium subscription’s members. Premium Subscriptions: The differentiation between the subscription-based model and advertising model is not as simple as it seems. In fact, within premium subscriptions, you can have access to advertising features (like InMail Messages); therefore, even though the LinkedIn business model is mainly subscription-based. That is more diversified. In fact, it is undeniable that part of the value of the professional network comes from the leverage the businesses can make of the LinkedIn members’ base. One of the key aspects of a business model is the customer segment your organization serves, whom you sell your products or services. LinkedIn gets its overall value by offering services for both HR managers in need of qualified candidates and professionals looking for career opportunities. The Learning & Development platform allows LinkedIn members to get more qualified. Which in turn, increases the value of the hiring services as more qualified people are available. Teams are working to keep LinkedIn a safe place for professionals by proactively finding fake profiles then removing them and any content they share. Prevent 19.5 million fake accounts from being created at registration. This means the vast majority - 95% - were stopped automatically, without ever being live on LinkedIn. Restricting 2 million fake accounts before members reported them and 67,000 following member reports. This was possible by pairing human review with artificial intelligence and machine learning and our members who report fake accounts.98% of all fake accounts we prevented or took down were done so through our automated defenses, including artificial intelligence and machine learning. The rest were captured through manual review. Due Dates and Grading Date of release Due date of Grade submission from the Allocation students End of 9th Week End of 12th Week Assessment Assignment-2 (Case Study) 8 Case Study Questions: 1.Which Business model is adopted in LinkedIn? (2 Marks) 2.Give the function of talent solution product in Linked in. (2 Marks) 3.Is the search in Linked In is effective? Reason out. (2 Marks) 4.Specify the ways adopted to prevent fake accounts? (2 Marks) ...
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ECOM425 – Virtual Organisation Management
Semester 2 (2019-2020) – Case Study

Course: ECOM 425

Student name:

Academic Year: 1440-41

Students number:

Semester: 2nd

student grade: (out of 8)

Section: 21381

Level of the Mark:

instructor name:
Dr.Gokulkumari Govindasamy

Signature

Level

ECOM 425 - Virtual Organization Management
Semester 2 (2019-2020) - Internal Assessment
Instructions




This is an individual assessment, which is a part of the course score. It
requires effort and critical thinking.
• Assignment 2(Case Study-Four Questions)-8 Marks
The submission method of all should be through the Blackboard only.

Assignment 2:

CASE STUDY -

Linked

LinkedIn is a social networking website for people in professional jobs. Founded in 2003,
LinkedIn connects the world's professionals to make them more productive and successful. With
more than 645+ million members worldwide, including executives from every Fortune 500
company, LinkedIn is the world's largest professional network. The company has a diversified
business model with revenue coming from Talent Solutions, Marketing Solutions, and Premium
Subscriptions products. LinkedIn could be defined as a Multi-Sided Platform. Headquartered in
Silicon Valley, LinkedIn has offices across the globe. Users can make connections with other
people they have worked with, post their work experience and skills, look for jobs, and look for
workers. The site is available in many languages, including most European
languages, Japanese, Korean, Indonesian, and Malay.
Growth was slow at first. In 2005 LinkedIn introduced services that allowed companies to post job
listings and search the network for prospective employees. In addition to these professional
services, LinkedIn allows companies to advertise on the site. In December 2016, Microsoft
completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud
and the world’s leading professional network.
The business model is organized around four pillars:




Talent Solutions
Learning & Development
Marketing Solutions



Premium Subscriptions

Talent Solutions: LinkedIn Recruiter allows enterprises and professional organizations to find,
contact and hire highly qualified passive and active candidates based on Advanced searches,
In...

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