Running head: CULTURAL DIFFERENCES
Cultural differences or cultural diversity is referred to the languages, beliefs, expressions,
behaviors, and practices of a specific group of people from a particular culture or ethnicity. In
most cases, cultural traditions are practiced through rituals and routines. In an organization,
cultural differences are practices in different ways, including; workers with higher ranking, older
and younger working personnel, and employees from small areas. However, this paper will
present an overview of cultural differences following different rituals and routines used by
different countries. Also, it will document how marketers make a target and strategic audiences
based on the rituals and routines provided.
Almost every culture has a different way of performing wedding ceremonies. However,
this text will present examples of two different counties that is, Kenya in the African region and
England in the European area. First, Kenya has multiple tribes that practice marriage ceremony,
which is related. For example, in the Kikuyu community, people strictly follow their customs
and hold to the notion that a man must approach a lady first before proceeding to have a
wedding. After giving in to the proposal, the man gathers his elders, including his uncles, then
makes plans of visiting the family of the bride. Elders of both sides are given a chance to
negotiate the dowry price of the lady. After the final agreement, then the wedding is planned
where the grooms pick up the bride to the home of the husband (Leone, 2011).
On the other hand, in England, there is a Western custom where the bride wears an
elegant white gown. Color white is said to present purity. After the wedding ceremony at the
church, it is followed by a wedding reception where the guests give the couples presents and well
Different cultures have different ways of burying the dead. In Italy, most people believe
in Roman Catholicism; hence most funeral ce...
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