Running head: UNDERSTANDING BUYERS
Stages for Purchasing Decision
The first stage for consumer purchasing decision is recognition of the need to make a
purchase, when a consumer has the need to purchase a new car; certain things trigger the very
need. He or she may wish to upgrade from an old car to a new one. A consumer may also wish to
buy a new car for travel reasons or for work purposes he or she recognizes the reason why a car
will be of importance to him or her. The second stage is the information stage. This stages basically
involves gathering of information from his or her personal experiences (internal triggered sources)
about a certain type of car or seeks advice from friends and relatives. The consumer can do research
on the company website or find the information a...
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