Running head: COVER LETTER
Constructing efficient Cover Letters for the Year 2020 and beyond
It is advisable to include a cover letter for every job application unless the requirements
for the application-specific rules it out. A cover letter presents the opportunity for the applicant
to introduce themselves in a more personal and memorable way. If well crafted, it goes over and
above what is included in the resume by introducing more information on major achievements in
life and career. Thus as a marketer, it's always worth the effort to plan the construction of the
cover letter as it might be instrumental in making the cut. According t...
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