Business Finance
Troy University Sports Event Proposal Project

Troy University

Question Description

Need help with my Marketing question - I’m studying for my class.

This is an event proposal paper/project. Many of the requirements can be edited as stated in the attached document. I imagine this will take some hours to complete. The requirements are attached below.

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Event Proposal (Due on May 1, 2020) I. Assignment Overview Individually create a hypothetical event company and submit a proposal to Wizmo, Inc. for an event. Your proposal should include the appropriate elements in the attached Event Proposal outline (that means that some elements may not apply, depending on the nature of your event, the fact that this is a hosted event, etc.). Your proposal should be addressed to Susan Strong, CEO of Wizmo, Inc. It should be appropriately professional in look and content. Formatting, eye appeal, grammar, spelling - all count. Although the event is hypothetical, you are expected to use real information - real venues, real vendors, etc. This will require substantial research on your part. See below for additional details about the Wizmo company and the project elements: II. Project Scenario The Wilke Widget Co. (WWC) is a 100-year old company founded by the Wilke family. The company operated a headquarters office and a manufacturing plant. There has always been a Wilke as CEO and the 150+ company employees have enjoyed a family-like atmosphere. In fact, WWC has been voted “One of the 100 best places to work” by Fortune magazine for several years. The Garrison Gizmo Co. (GGC) is a young company started by Gary Garrison. The company designs and produces gizmos in a design studio and assembly plant. The atmosphere of GGC is energetic and creative, attracting mainly the under-40 types. Started as a private company, GGC only became public five years ago. It has enjoyed incredible success, growing to 250+ employees over the 10 years of its existence. Last year, a merger of the Wilke Widget Co. and the Garrison Gizmo Co. (GGC) resulted in the elimination of many jobs. The surviving company, renamed “Wizmo, Inc.” now has about 300 employees, a blend of former employees from both companies as well as some new hires. The Board of Directors of Wizmo, Inc. decided to bring in Susan Strong, a smart young graduate of The Georgia State University School of Business as it’s CEO, although Wilma Wilke and Gary Garrison both have prominent roles in senior management. [Note: Assume the surviving company is located wherever you currently live or choose any other U.S. city in which to located the company.] Needless to say, morale is down among the existing employees at the company. Many existing employees knew and liked were let go in this unexpected merger. Although the job roles have been clearly spelled out, the company has been completely restructured and no one is quite sure what to expect from the new company or what the future might hold in terms of downsizing or further mergers. The blending of the two very different company styles has also created internal clashes of “we have always done it this way.” Susan Strong, CEO of Wizmo, Inc. has contacted you to ask for a proposal for the creation of an event involving all 300 Wizmo employees. A big believer in the strategic power of events, she is sure that the right event can improve morale ultimately improving productivity and effectiveness. She is so confident about this that she has allocated $60,000 for the event budget. She wants the event to be held locally (in your chosen city), but seeks your advice on these and other issues (e.g., type of event; employees only or employees and their spouses/partners or families; Date, time, duration; Role of the leadership, board, CEO at the event; venue/facility; Other event details) 1 III. Event Proposal Outline Cover Letter Proprietary Notice Table of Contents Executive Summary             Event Description Event name Event type Location Date(s) Duration/timing Event overview and purpose/concept Aims and objectives Event Management Management responsibility Major stakeholders and agencies Physical requirements Venue Route for street events Event map Event layout (indoor) Audience Impact Social Environmental Economic             Approvals and Consultation State and federal government County, city, or town Roads and traffic authority Liquor licensing Police Building Insurance Health Environmental Entertainment Music licensing Security  Marketing Competitive analysis 2   Market analysis and planning Customer segmentation Meeting audience needs Consumer decision making Price and ticket program Advertising and promotion Messages Media Budget Public relations Press releases Media briefing Marketing evaluation        Financial Control Capital and funding requirements Fees (police and security, local government, music, etc.) Costs (including insurance) Control systems (e.g., cash handling) Taxation Profit and loss statement Cash-flow analysis     Risk Management Identification of risks and hazards Assessment of risks and hazards Management of risks and hazards Incident reporting       Event Staging Theme Décor Layout Entertainment Special effects, lighting Sound Services Electricity Water Transportation (including air travel, access to and from venue) Traffic management Street closure Impact on local traffic Notification of affected businesses, etc. Diversions Security Support vehicles Parking Disability access Catering 3  Providers Facilities Food safety plans Waste and environment management Toilets Waste management, recycling Noise Water pollution Cleaning        Staffing Selection and recruitment Rosters Training Briefing Recognition strategies Industrial relations Recruitment of volunteers              Safety and Security Safety of the event audience Safety and security of the performers, VIPs, etc. Health and safety of the staff Security for premises, equipment, cash, etc. Communications Meetings Reporting relationships Emergency reporting relationships Communication methods (radio) Emergency access and emergency management First aid Operational Plans Policies, e.g., complaints, crowd control Procedures and checklists Performance standards (link to objectives) Contingency plans Weather Electrical supply, lighting Fire Accident Crowd control Delay or cancellation Bomb threat or other security incident Logistics Setup/teardown Structures and facilities Lighting Sound 4 Setup/teardown  Evaluation Post-event evaluation Objectives Measures Analysis Report References Appendix A (Detailed Budget) Appendix B (Timeline & Production Schedule) IV. General Assignment Information Your proposal should include the appropriate elements in the Event Proposal outline. I will be grading based on the information in the Event Proposal outline, so if an alternate format is used and some key piece of information is missing, it could be detrimental to the grade. On the other hand, if you find a better format and a more complete proposal outline (or you are critiquing the outline and think you can improve on it yourself), go for it. Feel free to improve on what’s in the Event Proposal outline. You can always choose to go beyond a client's expectations as an effort to "wow" the client with your thoroughness. Note: The Event Proposal outline is not carved in stone. You will not be penalized for deleting information that is unnecessary (e.g., if the event is being held inside, you don't need to go into great detail on toilets other than to say the building has x toilets located on floors; if there is no music, you don't need to address music licensing...and so on). However, you will lose points for failing to include anything that is necessary - whether it's on the outline in the Event Proposal outline. Bottom line - I expect an analysis of the event and the event proposal outline so you can determine the appropriate parts of the event proposal to include, add, modify, or delete. Your critical thinking skills are a big part of creating a quality project. Although our project is a hypothetical event, be creative but realistic and practical. Students are expected to do research as needed to complete the project, including asking for clarification on assignment expectations and instructions. Your Event Proposal should be completely original and should present YOUR creative own ideas. Failure to cite sources can be considered plagiarism, which is grounds for failure of the assignment—and the course in egregious circumstances. For this assignment, APA style in citation (in text) and references is suggested. Plagiarism (copying, summarizing, or paraphrasing a work in whole or in part without citing a reference) will not be tolerated: The Georgia State University Code of Academic Integrity, located at https://deanofstudents.gsu.edu/faculty-staff-resources/academic-honesty/ 5 ...
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Final Answer

Attached.

Running head: SPORTS EVENT PROPOSAL

1

SPORTS EVENT PROPOSAL
Institution Affiliation:
Professor:
Date:

SPORTS EVENT PROPOSAL

2

COVER LETTER
Events planner,
P.O. Box 568-50555
Miami.

Susan Strong,
The C.E.O.,
Wizmo. Inc.,
68 Minis- Miami Ave.
Miami, Il 50555.
RE: EVENT PROPOSAL
Dear: Miss Susan
My experience in event proposal, event planning, and event management outlined a
proper event for all the members of staff outlined a proper event for all the members of staff at
Wizmo, Inc. the event will help improve and build the employees' morale ultimately improving
productivity and effectiveness. The event covers the budget proposed appropriately.
NAME
Events planner.

SPORTS EVENT PROPOSAL

3

PROPRIETY NOTICE
Propriety notice: Employee shall not permit any other person to enter the sports event venue
without proper prior notification to the C.E.O. reproducing this notice is only with permission
granted by the event organizers. The content of this notice is to the members and staff of Wizmo
Inc. only.

SPORTS EVENT PROPOSAL

4

Contents
COVER LETTER ............................................................................................................................................... 2
PROPRIETY NOTICE ....................................................................................................................................... 3
EXECUTIVE SUMMARY .................................................................................................................................. 5
EVENT DESCRIPTION ..................................................................................................................................... 5
EVENT MANAGEMENT .................................................................................................................................. 8
EVENT STAGING ............................................................................................................................................ 9
STAFFING....................................................................................................................................................... 9
SAFETY AND SECURITY ................................................................................................................................ 10
LAYOUT ....................................................................................................................................................... 10
SERVICES ..................................................................................................................................................... 11
WASTE MANAGEMENT ............................................................................................................................... 12
RISK MANAGEMENT/FINANCIAL CONTROL ................................................................................................ 12
APPROVALS AND CONSULTATION .............................................................................................................. 13
EVALUATION ............................................................................................................................................... 13
APPENDIX A ................................................................................................................................................. 16
APPENDIX B ................................................................................................................................................. 17

SPORTS EVENT PROPOSAL

5

EXECUTIVE SUMMARY
Trying to develop and improve morale that will enhance the productivity and
effectiveness of the employees there is a need for a plan and events to achieve that. The proposed
event for the employees at Wizmo Inc. is a sports event that will bring the employees together.
The event will have the staff working together to improve their attitudes that highly affect their
productivity and flow of work in the company. It will help enhance their adaptation to the
changes recently made in the company. The event will have interactive activities where every
staff member will issue the organizing team with a list of games and other activities of interest
that will make the event a success.
The event will be in an arena where there are enough spaces and necessary resources to
carry out the activities. It will be during the day to the evening hours. The common activities
present include football, races, and basketball among ot...

Prof_FrancisN (14925)
Carnegie Mellon University

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