Running Head: FULLA
Fulla is the name that refers to a doll that is marketed to different age groups in most countries but,
more specifically, the children. Fulla was created by NewBoy, a Syrian manufacturer, and it was
an alternative to Barbie (Frederiks, 2017). The product came to the market in the year 2003 and is
sold now in many other countries, including the united states and other South American countries
such as brazil. Fulla has surpassed all other dolls that were created in the same design due to
launching a marketing campaign that runs alongside in a popular television channel, thus reaching
a larger population and therefore making it popular than other dolls (Caraciola, 2019).
Putting a hijab on fulla has worked as a successful marketing campaign for the doll, and this has
made the doll to surpass all other produc...
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