Business Finance
STR 581 UMA Wk 2 Environmental Scanning on Keller Williams Realty Company Case Study

STR 581

University of Maine at Augusta

STR

Question Description

I’m trying to learn for my Management class and I’m stuck. Can you help?

Create an 8-12 slide PowerPoint presentation with an internal environmental analysis in which you include the following:

  • Assess the organization's internal environment.
  • Identify the most important strengths and weaknesses of your organization including an assessment of the organization's resources.
  • Identify important internal environmental factors found in your analysis of the general, industry, and external environments.
  • Perform a competitor analysis.
  • Assess the structure of the organization and the influence this has on its performance.
  • Determine the organization's competitive position and the possibilities this provides.

NOTE: The same company will be used in weeks two through six. ( THE CHOSEN Company is Keller Williams Realty in Houston, Texas)

Format your presentation according to APA guidelines.

NOTE:

All slides ( beside the title and references slides) need to have detailed notes.

Use in-text citations in the notes only.

Actual slides has to have bullet points contents with very short sentences, but the notes need to be in details ( minimum 175 words)

List all references used in the reference slides. All notes need to have in-text citation if you are using a source as a reference.

Create professional power point presentation, use images and visual aids as well if needed.

Format your presentation according to APA guidelines.

see attached file, and follow all instructions please. See last week's power point's notes as well!

Unformatted Attachment Preview

Week 2 power point notes: Environmental Scanning on Keller Williams Realty Company How to create value and sustain competitive advantage using the environmental scanning strategy  Examine how the competitors utilize online marketing  Maximize the use of resources and opportunities  Strategically partner with larger suppliers.  Encourage sophisticated inbound logistics  Ensures strategies that reduce and provides low and affordable cost to its clients Keller Williams Realty's largest known competitors include RE/MAX, Coldwell Banker, and eXp Realty. For it to create value and sustainable competitive advantage, it must be able to do strategic planning by first conducting an environment scanning to generally understand its context and be able to predict the implications that can arise. The company should collect information from both internal (employees) and external (customers, suppliers, and government) environments to get their various views on how to improve their business processes (Chandler, 1994). The company should also encourage the use of the internet in getting information, more precisely the website where they can get comments that the customers leave behind. Measures like encouraging sophisticated inbound logistics that reduces the costs incurred and, in turn, lowers the value of the goods and services, thus increasing the competitive advantage of the company and ensuring strategies that reduce and provides low and affordable cost to its clients. This is by making it brand its name and products as a cost-effective company, a unique factor that most of its competitors cannot imitate, thus making it continue dominating in the industry can help the company create value and sustain competitive advantage. Evaluate the company's external environment Opportunities of the Keller Williams Realty include:  High exponential growth in the market size  good market knowledge  Technological advancements  reduction of the interest rates  introduction of high-value products  Advancement in online marketing In determining business internal and external environment, a SWOT analysis is always carried out, where SWOT stands for Strength, Weakness, Opportunities, and Threats analysis. Strength and Weakness are used to determine the internal environment, whereas Opportunities and Threats determine the external environment of the business (Ghazinoory, 2011). Therefore, in evaluating Keller Williams Realty's external environment, SWOT metrics can be used to exploit the available opportunities and help in minimizing threats. Opportunities of the Keller Williams Realty include: • High exponential growth in the market size • Having good market knowledge to determine customer preferences and tastes • Technological advancements can be of a great opportunity as it can help in improving business operations, thus improving efficiency and reduces incurring unnecessary costs. • There is an opportunity in the reduction of the interest rates that enable the raising of funds and financing the business more manageable. • There is also the introduction of high-value products in the market as an increase in the client's disposable income. • Advancement in online marketing through e-commerce and social media is an excellent opportunity for advertising its products to a broader market. Evaluate the company's external environment…cont. Threats of Keller Williams Realty:  The emergence of new strict laws and regulations  Less number of workers with highly advanced skills  An increase in competition from other emerging companies  Low purchasing power.  High inflations. Opportunities and Threats determine the external environment of the business (Ghazinoory, 2011). Therefore, in evaluating Keller Williams Realty's external environment, SWOT metrics can be used to exploit the available opportunities and help in minimizing threats Threats of Keller Williams Realty: • The emergence of new strict laws and regulations imposes unique risks to the company as it makes compliance being complicated and expensive due to hefty fines imposed on the business. • Less number of workers with highly advanced skills reduce advancements and innovation in business operations. • An increase in competition from other emerging companies imposes significant threats as it reduces monopoly in the job market. • A high rise in the living standards reduces the spending capacities of customers, thus reducing the business performance as few people can purchase. • High inflations increase production costs, thus affecting business income. • Globalization, on the other hand, makes the company diversify past its national boundaries, thus making it gather intercultural intelligence to be able to deal with different cultures across the globe. It can be time-consuming and costly. Assess the company's general environment The Political Factors  Political Stability of the host country.  Change in Policies.  Bureaucracy and corruption Keller Williams's general environment analysis can be done by performing a PEST analysis that identifies the political, economic, social, technological, environmental, and legal factors that affect the organization in general (Aithal, 2017). The Political Factors • Political Stability: Keller Williams Realty Company is situated in many countries which have different political background and tensions. • Change in Policies: the company should be able to be up to date with political change as every change in government may lead to a change in new policies. • Bureaucracy and corruption: if the company decides to be bureaucratic and corrupt, that will lead to breaching the law and harming the societal morality, thus affecting the company's reputation. Assess the company's general environment The Economic Factors  Business cycle stage  Inflation and interest rates  Labour and market conditions  Efficiency in Financial markets  Economic structure Keller Williams's general environment analysis can be done by performing a PEST analysis that identifies the political, economic, social, technological, environmental, and legal factors that affect the organization in general (Aithal, 2017). The Economic Factors • Business cycle stage: the economy/business cycle is influenced by how the government spends on the development of infrastructures. • Inflation and interest rates: the existence of high inflation and interest rates will lead to investments of many companies, thus increasing an opportunity for KW Realty. • Labor and market conditions: the company should assess the various skilled man powers available that can bring great innovations and improvement in the business. • Efficiency in Financial markets: KW Realty Company is at times influenced by the financial capability, which improves the capital flow of the company, and that strengthens its ability to expand to broader markets. • Economic structure: The structure of the country's economy can also affect the business by showing the type of competition available, either a monopoly or oligopoly economic structure. Assess the company's general environment Social Factors  Demographic trends of the country  Equality and power distance  Roles of Gender  Spending patterns and behaviour of people The Technological Factors  Online and Social media marketing  Technological innovations and development level  Conducting Research and technological development from other competitors Social Factors • Demographic trends of the country: this is an essential aspect for KW Realty Company to have knowledge about as they can import foreign managers/ employees, which could not be right to its customers. • Equality and power distance: Difference inequality strength of many countries affects international trade, thus reducing the expansion of the business to a global level. • Roles of Gender: Keller Williams Realty should analyze various parts of gender aligned to different market conditions and practices. • Spending patterns and behavior of people: KW Realty should also take a keen look at gathering information about its customers paying actions and patterns, enabling it to know at what point to increase production. The Technological Factors • Online and Social media marketing: KW Realty can invest in online marketing utilizing all social media sites for advertisements for its products and services. • Technological innovations and development level: Keller Williams Realty should also be up to date with new technological innovations and development that can help in improving business operations. Conducting Research and technological development from other competitors: the company should also be aware of the various technologies and development that its competitors are bringing on board to improve the production. Evaluate the organization's industry operating environment  Competitive Rivalry  The threat of new business entrants  The threat of substitute products The Keller Williams Realty industry operating environment can be determined by conduction porters five analysis: • Competitive Rivalry Competitive rivalry shows the competing firms in the market segment by analyzing the products and brands, ensuring that the business remains on top of the pyramid. • The threat of new business entrants Keller Williams Realty Company can set minimums and barriers for the new startup that would want to get into the market, and this would prevent it from getting a highly competitive company. • The threat of substitute products The company always risks from substitutes products that are still available within the market, and many fear being replaced by these products as they are still priced at a lower cost compared to the products produced by the company. Evaluate the organization's industry operating environment…cont.  Bargaining power of suppliers  Bargaining power of customers The Keller Williams Realty industry operating environment can be determined by conduction porters five analysis • Bargaining power of suppliers Suppliers will always have high bargaining power if they are more concentrated in the market than the company if they are the only suppliers of the product, and there is no alternative product available in the market (Chandler, 1994). They also bargain higher if their products are highly differentiated in the market and also do not necessarily rely on the company for its overall profits. This makes the company incur a lot of costs as the supplier would quote the amount they are comfortable. • Bargaining power of customers When the buyers have excellent or strong bargaining power in the market, there will be problems in the supply of the products as pricing of products and quality of service will be profoundly affected (Chandler, 1994). Thus, the company should be very keen while choosing the type of clients or customers to work with as they can determine the profitability of the company through their bargaining power. References Aaker, D. A. (2008). Strategic market management. John Wiley & Sons. Aithal, P. S. (2017). A critical study on Various Frameworks used to analyze International Business and its Environment. International Journal of Applied Engineering and Management Letters (IJAEML), 1(2), 7897. Chandler, A. D. (1994). The competitive performance of US industrial enterprises since the Second World War. Business History Review, 68(1), 1-72. Daidj, N. (Ed.). (2014). Developing strategic business models and competitive advantage in the digital sector. IGI Global. Fernandez, J. (2009). A SWOT analysis for social media in libraries. Online, 33(5), 35. Ghazinoory, S., Abdi, M., & Azadegan-Mehr, M. (2011). SWOT methodology: a state-of-the-art review for the past, a framework for the future. Journal of business economics and management, 12(1), 24-48. Content Met Partially Met Not Met Total Available Total Earned Comments: The presentation uses the organization selected in Week 1. The presentation includes an assessment of the organization’s internal environment. The presentation includes the identification of the most important strengths and weaknesses of your organization including an assessment of the organization’s resources. The presentation includes the identification of the most important internal environmental factors in the general, industry, and external analysis in relation to the internal analysis. The presentation includes a competitor analysis. The presentation includes an assessment of the structure of the organization and the influence this has on its performance. The presentation includes a determination of the organization’s competitive position and the possibilities this provides. The presentation is 8 to 12 slides in length. The text and at least two scholarly business journal articles are used to support major points. 85 Writing Guidelines Met Partially Met Not Met Total Available Total Earned The presentation—including tables and graphs, headings, title slide, citations, and reference slide—are consistent with APA formatting guidelines and meets course-level requirements. The presentation includes properly cited intellectual property using APA style in-text citations and a reference slide or page. The presentation includes major points that are stated clearly, organized logically, and supported by specific details, examples, or analysis. The presentation includes sentences that are complete, clear, and concise (in speaker notes). The presentation follows proper rules of grammar and usage including spelling and punctuation. Comments: 2 Content Met Partially Met 35 Assignment Total 120 Not Met Comments: ...
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