Response to calvin h
For my discussion I will focus on the location of my local Walmart in my city Fayetteville, NC.
The location of a business is a critical decision to make when starting, moving or growing an
organization. Location strategies have direct correlation with cost; transportation, public
sentiment/demographics, zoning laws, and proximity to major highways, airports, railways and
waterways play a big part when choosing a location (Heizer,2020, Pg. 341). For a retail store
like Walmart the major driving force behind there location selection is maximizing revenue, the
eight major factors for service firms are: Purchasing power of the consumer, Service and image
compatibility, competition, quality of competition, uniqueness of the firm, operating policies of
the firm and quality of management (Heizer, 2020, Pg. 350).
Walmart’s location strategy specifically focuses on the easy movement of materials, human
resources, and business information (Smithson, 2017). The Walmart near where I live has a lot
of positive aspects going for it, first off, the Walmart is located about 4 miles away from I-95
giving them a major highway to transport goods, there is a local airport in Fayetteville and
Walmart has a big warehouse located on the outskirts. Looking at the human terrain of
Fayetteville, it is a military town so no matter the economic situation the majority of the
population has disposable income, the Walmart is located near a lot of subdivisions and
apartments, lastly the hiring pool is full of hard-working individuals who have recently left the
Army. Looking at potential competition in Fayetteville, there are limited big box stores and one
mall but it is located on the other side of town so for cheap available access to goods Walmart is
the go-to place for this side of town.
Heizer, J., Render, B., & Munson, C. (2020). Operations management: sustainability and supply
chain management. Retrieved from mbsdirect.vitalsource.com
Smithson, N. (2017). Walmart: Operations Management 10 Decisions, Productivity. Retrieved
Response to keven p
The location and layout of a business will affect its economic and operational success. It can
affect the income, expenses, and prices of products. If the location of a business is far away
from their target area, prospective customers will find it difficult to locate it. A business location
is also important in order to attract the right customers. For this discussion I have chosen a mall
that is located in a part of the city with a reputation for luxury. The stores that are in this mall are
all high end such as Louis Vuitton, Dolce & Gabbana, Carolina Herrera, and Salvatore
Ferragamo, among others. This mall is easily accessible which is a huge advantage; It is
located in an area with high purchasing power which gives the perception that it is successful.
This mall appeals to the right people and puts off the people who are not their target market. Its
location has increased the brand visibility of these high end stores. The mall also includes
exclusive restaurants, and live events, as well as art exhibitions, and luxury cars exhibitions.
The mall also includes a Marriott Hotel, which makes the mall easily accessible to the hotel’s
The strengths of the location of this mall is that it is in the center of a high populated area with
high purchasing power, and is close to their target audience. The weakness of the location is
that it's located in a high transit avenue where there are numerous traffic jams. Since the mall is
located in the center of the city it is easy for suppliers to access the mall and deliver suppliers.
Oppong (2018) Explains that when choosing a location it is important to take into consideration
the business image, competition, growth plans safety, and laws and regulations.
Oppong,T. (2018). The Importance of Location in Business. Retrieved from
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