Running head: COMPETITIVE ADVANTAGE OF STARBUCKS
Competitive Advantage of Starbucks
COMPETITIVE ADVANTAGE OF STARBUCKS
Observable core values and business ethics determine the competitive advantage of an
organization. Competitive advantage refers to the ability to identify and fill a hole in the market
by providing something that other competitors within the same industry find difficulty doing.
Starbucks is an example of a business whose ethical, social, and environmental policies have
earned it a competitive advantage. The enterprise boasts of its competitive advantage because it is
different from similar businesses in the industry of its dealings. In simple terms, the ethical, social
responsibility, and environmentally sustainable policies of Starbucks directly contribute to its
Starbucks’ Ethical Policies
Ethical values such as integrity, respect, openness, and trust help in building a dependable
culture that then translates to business ethics. The ability to demonstrate business ethics, therefore,
is usually a strong anchor to competitiven...
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