Business Finance
Competitive Advantage of Starbucks Case Study

Question Description

I need an explanation for this Business question to help me study.

Find a company that you think has ethics, social responsibility, or environmentally sustainable polices that directly contribute to its competitive advantage. Be specific about how such policies contribute to the firm's competitive advantage. Include at least one reference. Be sure to perform an independent analysis; do not post an analysis done by someone else (i.e., a published article).


cite references apa style, think strategically. grammar is important.

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Running head: COMPETITIVE ADVANTAGE OF STARBUCKS

Competitive Advantage of Starbucks
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COMPETITIVE ADVANTAGE OF STARBUCKS

Introduction
Observable core values and business ethics determine the competitive advantage of an
organization. Competitive advantage refers to the ability to identify and fill a hole in the market
by providing something that other competitors within the same industry find difficulty doing.
Starbucks is an example of a business whose ethical, social, and environmental policies have
earned it a competitive advantage. The enterprise boasts of its competitive advantage because it is
different from similar businesses in the industry of its dealings. In simple terms, the ethical, social
responsibility, and environmentally sustainable policies of Starbucks directly contribute to its
competitive advantage.
Starbucks’ Ethical Policies
Ethical values such as integrity, respect, openness, and trust help in building a dependable
culture that then translates to business ethics. The ability to demonstrate business ethics, therefore,
is usually a strong anchor to competitiven...

smithwiliams (18939)
UC Berkeley

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